MTIV: Process, Inspiration and
Practice for the New Media Designer
(Voices That Matter) by Hillman
Curtis
Incredible!
With his first book, Flash Web Design, Hillman Curtis quickly earned Flash
guru status, and deservedly so. Like the coolest mentor one could ever
hope to find, he struck a chord with his audience by sharing not just the
nuts and bolts behind his Flash creations, but his ideas on good design
methodology. MTIV expands on that. Here he shares his respect and
excitement for new media, gives a blueprint for design challenges of all
types, taps into the myriad visual and literary inspirations that fuel his
imagination, and shows readers how to get past their own moments of
designer’s block. Curtis is a fine storyteller. He takes anecdotes of coffee
breaks, book tour lectures, work, life, and art, and weaves them around
design maxims. For every morsel of advice, there are three or four

personal stories that illustrate how he arrived at it and puts it to use. He
shows how books, movies, print ads--just about anything--can be used in
the search for creative solutions. The seven steps in Process compose
the bulk of the book. These are the exact steps Curtis’s design team
applies to each project. Without giving too much away, they are Listen,
Unite, Theme, Concept, Filter, Justify, and Eat the Audience. (Well, you’ll
just have to get the book to find out about that last one.) In Inspiration,
we learn that Curtis draws from Hemingway, Mies van der Rohe, Sidney
Lumet, David Mamet, Leonard Cohen, Mark Rothko, and Joseph Müller-
Brockman, among others. And the book finishes with a bang in the third
chapter, Practice, a collection of helpful tips in typography, color theory,
XML, grids, and much more, from experts like Joseph Lowery (author of
the Dreamweaver Bible) and usability authority Steve Krug. MTIV is not
just an easy read, it’s fun, warm, encouraging, and, yes, inspiring. A self-
taught artist, Curtis has made MTIV the perfect Boy Scout manual for
those who have stumbled on design as a new career or just languished
through too many uninspired afternoons in front of the computer.
--Angelynn Grant
Personal Review: MTIV: Process, Inspiration and Practice for
the New Media Designer (Voices That Matter) by Hillman Curtis
While taking one of my design courses last semester, I was very
enthusiastically recommended this book by a professor of mine. Since it
was in my school's library, I decided to check it out. The book is, simply
put, flat-out amazing. I have read it several times since, and would
recommend it to anybody in the field of graphic or web design. There is so
much fantastic information and insight, and it's all laid out beautifully and
extremely easy to understand (and read!). Phenomenal.
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