Little Green Book of Getting Your
Way: How to Speak, Write, Present,
Persuade, Influence, and Sell Your
Point of View to Others by Jeffrey
Gitomer
Great Advice For Presentations!
Following in the bestselling footsteps of Little Red Book of Selling, Little
Red Book of Sales Answers, Little Black Book of Connections, and The
Little Gold Book of YES! Attitude, Jeffrey Gitomers The Little Green Book
of Getting Your Way digs deep into the 9.5 elements that make
persuasion, and getting your way, happen. By breaking down the
elements, the reader will begin to understand, take action, become
proficient, and then master the ability to persuade. Because persuasion
occurs in so many different areas of life and business, Gitomer leads the
reader from mental readiness to the principles of getting your way and the

power that persuasion offers. He challenges the reader to prepare before
they present, to prepare before they try to persuade. He demonstrates how
to change a presentation into a performance and shows how this can be
done in any environment. But because persuasion most often takes place
in business, he draws special emphasis to the readers ability to write and
sell persuasively. The book talks about the persistence that enables
winning persuasion.He brings the Benjamin Franklin quote If at first you
dont succeed, try, try again to the Gitomer level of You only fail when you
decide to quit, and the book ends challenging the reader how to think
about excellence and eloquence. It will be up to the reader to take
advantage of the opportunity and harness the power.
Personal Review: Little Green Book of Getting Your Way: How
to Speak, Write, Present, Persuade, Influence, and Sell Your
Point of View to Others by Jeffrey Gitomer
"Jeffrey Gitomer's Little Green Book of Getting Your Way" is full of practical
advice on speaking, writing, and presenting. The advice is geared toward
connecting with your audience to get your way. The subtitle is "How to
Speak, Write, Present, Persuade, Influence, and Sell Your Point of View
To Others." The book is entertaining, easy to read, and chock full of good
advice.
This was the first of Gitomer's "Little" books that I've read. I did buy a set
of them, so I plan on reading others real soon. Before I bought the set, I
looked through the individual volumes to ensure I would not be
disappointed. I'm not. I really like this series of books. The interesting
format, with a few cartoons, some pages containing a large quote, and
numerous lists make it easy and enjoyable to read.
I think this book will be most useful for people who need or want to give
presentations. Gitomer provides a lot of practical advice on how to make
presentations stand out. Before you can persuade or influence an
audience, you must first connect with them, and Gitomer provides various
suggestions and strategies to do just that. A great quote that fills one page
is, "Your audience wants to get to know you, to like you, to have
confidence in you, to believe you, to trust you, to understand you, to learn
from you, to smile or laugh, and to feel like you value them." Simple,
practical advice, and something everyone who presents should remember.
The book is not all about speaking. Gitomer also includes a couple of
chapters on writing. However, one of his strategies is writing like he talks.
So many of the speaking suggestions can be used to write as well.
If you want a fun, practical book on increasing the effectiveness of your
presentations, and to a lesser degree improving your writing, this "Little
Green Book of Getting Your Way" is worth reading. I'm going to read parts
of it again.

Reviewed by Alain Burrese, J.D., author of Hard-Won Wisdom From the
School of Hard Knocks and the dvds: Hapkido Hoshinsul, Streetfighting
Essentials, Hapkido Cane, the Lock On Joint Locking Essentials series
and articles including a regular column on negotiation for The Montana
Lawyer. Alain Also wrote a series of articles called Lessons From The
Apprentice.
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