Imaginization (Trade) by Gareth
Morgan
So Much Fun, You Won't Realize How Much You're Learning
Shows how to: Develop new insights for your role as a manager, Create
more flexible and innovative forms of organization, Develop your own
creative toolbox for meeting the challenges that lie ahead and more.
Includes real-life case studies. Paper. DLC: Industrial management.
Personal Review: Imaginization (Trade) by Gareth Morgan
Innovation and creativity are big buzzwords in management these days.
Every second executive has a new paradigm or a new way of thinking,
many of which aren't really new and may not be relevant to the situation on
the ground. Many books are written on these subjects, mostly long on
concepts but short on real tools.
I loved this book because Gareth never falls into that trap. His approach is
always created from the situation on the ground, not as manna from
above. Indeed, one of his best insights is the way he neatly explodes the
word "supervision" into its component parts, showing the assumption of

management as people with "super vision" who can see the future. Think
about the realities behind that one word, and watch many of your
assumptions about managing start to change.
As you might expect, Imaginization has several chapters which use real
consulting experiences to illustrate the ideas presented. It's very effective
at illustrating the ideas, conveying both the approach in action, and giving
people the tools to actually start putting innovation and creativity to work in
their workplace. It's also a very enjoyable read, as fun as its name implies.
Gareth Morgan's course was the most useful and well-spent time in my
entire MBA at the Schulich School of Business. I was so impressed that I
offered to create a free web site for him so that he could share his ideas
more widely. If you want get a solid feel for Gareth's ideas and approach
before buying the books, give it a visit! (I made sure we put lots of
interesting content there, so even if you have read the book there will be
new stuff for you to see):
http://www.imaginiz.com/
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