How to Sell Network Marketing
Without Fear, Anxiety or Losing Your
Friends! (Selling from the Soul.
Ancient Wisdoms. Modern Practice)
by Michael Oliver
...A Must Have Book!
Its no secret that knowing How to Ask the Right Questions at the Right
Time... and Listening to What is Being Meant, Not Just What is Being
Said... are the essential problem-solving skills of the effective Distributor.
These skills will get you what you want, faster and more efficiently. They
will allow you to understand what others want before you start Telling your
Story or Presenting. Help your potential partner persuade themselves
into taking action by using the power of Dialogue and the 4 Universal Sales
Principles of Success by Attraction.

Personal Review: How to Sell Network Marketing Without Fear,
Anxiety or Losing Your Friends! (Selling from the Soul. Ancient
Wisdoms. Modern Practice) by Michael Oliver
I love "really good" books. As a Financial Advisor and a Business
Consultant, I consume a ton of books and do a lot of research and due
dilligence for my clients.
Network Marketing - As a Home Biz Coach and a Network Marketing
professional (for over 20-years), I have also studied many books, audios,
videos, CDs, DVDs on - and taken many courses about - the Network
Marketing industry. Despite its critics (and I used to be one) - it's a
business model that I greatly respect - and when 'worked correctly'
according to the 'right' financial, business, marketing and ethical principles
- it has no real comparison on this planet in my opinion.
Major Problem - But because of far too much hype + the very poor (OLD
methodology) sales / marketing training provided within this industry - there
is a terrible failure rate (90-95%)! Distributors are (still) being taught old
sales strategies and techniques that are outdated, stressful, and
unprofessional. As a result, distributors become uncomfortable, get
frustrated, and struggle to succeed. They have not learned (are not
learning) the right "people / communication skills" or "sales skills" - and this
is a tragedy.
There IS a better way.
A Revolutionary Book - The Review I'm giving here is about a very
important, MUST HAVE book - not just for Home Business entrepreneurs -
but for everyone.
Michael Oliver - Although I have not personally 'met' this gentleman - I
have chatted with him on one of our DRA (Distributor Rights Association)
calls recently, where he was our guest speaker ((I'm proud to be serving
on the DRA Board Of Directors, as Canada's representative. The DRA is a
non-profit, global organization that serves to educate, inform, preserve and
protect the 'rights' of Network Marketing distributors everywhere)).
Natural Selling - In my opinion, Michael Oliver is perhaps "the" finest
teacher / educator / coach within the Network Marketing // Direct Sales
industry. His contribution to this industry is huge. In addition to being a
brilliant author, he is in constant demand as a speaker / trainer. His
'Natural Selling' approach to business building is radically different from the
methods and techniques that many companies, uplines and other trainers
teach to their distributors and associates - and thus, it has met with some
controversy.
This book is without a doubt, a MUST HAVE resource - for both new as
well as experienced Network Marketers (perhaps even more so for

veterans). It should be required reading for every Network Marketer in my
opinion. In it, Oliver gives us the option of another way to succeed - a
more relaxed, fun, professional way.
Personally, I love the blueprint he lays out - as it challenges the very
problem areas that most face. For example...
The 80//20 Rule - Early in this great book, he raises a profound question
about the 80//20 Rule (20% of the people end up - doing 80% of the work
- achieving 80% of the success).
Well, he puts forth the proposition => what if that 20% "makes up" those
Rules (which, in many cases, cannot be duplicated by the other 80%)?
Hmmm. And what if even 10% of those other 80% "could" succeed - IF
those Rules were to be changed somewhat? Hmmm...
Attraction // Relationship Marketing - Michael Oliver describes business
building using the approach of a "consultative dialogue" with people - to
create long term and mutually profitable relationships. It avoids all the
"manipulative techniques and high-pressure sales tactics" so commonly
being used in this industry. Natural Selling instead, focuses on creating
"trust" through relationship building first - and only introducing the
products / services / business opportunity as potential solutions "after" a
mutual process of discovery with the prospect (he calls them a 'potential
partner') - where there's a good FIT for the other person.
Stress Free Building - This book teaches distributors "how" to both
understand rejection and eliminate it - "how" to overcome the fear of
objections - "how" to end call reluctance forever - "how" to forget all about
any personal agenda, and instead, concentrate totally on the 'potential
partners' needs and wishes - "how" to have 'potential partners' being
attracted to YOU (-vs- you chasing them).
Communication - When we fail to "communicate" effectively with others,
we lose - they lose. Disagreements / arguments / divorces / fights / wars -
they can all occur because of a lack of ongoing communication. It's no
different in our careers / businesses / professions. It starts with putting the
OTHER person's interests first - period. It's about asking good questions -
listening sensitively (not only to the 'words' spoken [or not spoken], but to
the real 'meaning' behind them) - offering sound solutions to any problems
uncovered - but also, being willing to admit it (and actually "walk away"
from the situation) should you feel that your solution[s] might NOT be the
most appropriate for that person.
It's a mindset thing - it's about changing out thinking. Michael Oliver
"challenges" us to do just that in his exceptional book. Thank you, Michael!
I give this 255-page book a "perfect 10" - a full 5-STAR Rating.

Sincerely,
Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada
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