Imagine if all of a sudden men starting going outside without pants on. (Let's for the moment ignore the teenagers who wear them so low they are essentially pantless, wearing tall socks rather than trousers.) We would be startled, shocked, confused, and wonder what had happened. Well, this is what occurred during the 20th Century with hats. Look at old photos of busy New York streets and you'll see every head covered. Rich, poor, young, old. No difference. Yet this essential piece of attire virtually disappeared within a generation. And no one really noticed.
The traditional tale is that Kennedy's inauguration did it in. But this book clearly establishes that is not true. No, it was a gradual slide that picked up steam, and in my father's generation (born in 1930) completely vanished. For him a hat was what old men wore, and though he had one for the rare occasion when he wanted to look more mature, after about 1960 he never wore it again. Look at the famous photo of Ruby shooting Oswald. The old guys in authority, and Ruby himself, are all wearing their hats; the younger guys are not. A fedora today is an affectation, an attempt to stand out. Whereas, as Steinberg so vividly points out, NOT wearing a hat, or wearing the out of season hat, could bring anything from insults to assaults.
I was fascinated by the entire book. Well written, well organized, well constructed. I only wish there had been illustrations to show me what all these various headpieces were. But as social history, this is one of the most illuminating and insightful looks at cultural change I've ever read.
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