Guide to Business Planning
(Economist Books) by Stefan Zehle
Planning For The Business Plan
A comprehensive guide to every aspect of preparing and using a business
plannewly updated and revised. New businesses and existing businesses
fare better with well-thought-out plans. It is essential to have a good
business plan to raise capitaleither for a new venture to get additional
capital within most corporations for a new initiative or for accelerated
growth. And, communicating the plan within your business raises the
likelihood of success. Tools for analyzing the market, competitors, and the
business environment
Personal Review: Guide to Business Planning (Economist
Books) by Stefan Zehle
I'd give this impressive book an "MBA" rating - for Meticulous Business
Audiences only.

Its contents are broad and deep enough to address the requirements of
any-length plan, be it a 20-40 pager for a small and straightforward
business or a "beauty parade" document of over 500 pages.
The chapters, collectively, are well organized according to the stages of
the planning process, and, because each one explains the fundamental
concepts associated with each stage, it sort of seems, when you're
reading, like you're on an MBA-curriculum tour. I was reminded of The
Ten-Day MBA by Steven A. Silbiger; however, this is closer to a traditional
textbook. It's also *loaded* with relevant business planning tools and
techniques that range from simple to sophisticated, and from qualitative to
quantitative.
I don't see this only as a guide for preparing a document (i.e., the plan). It's
not just for one-time use. In a bigger sense, I see it as a manual for
drafting a blueprint for success - which is a year `round endeavor. That's
what ultimately compelled me to *buy* the book after having first borrowed
it from the library.
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