Digital Capital: Harnessing the Power
of Business Webs by Alex Lowy
Don Tapscott's Way... 'Clear Vision' & 'Great Thinking'
God forbid that doing business and making money on the Internet should
bear any resemblance whatsoever to the past millennium of bricks-and-
mortar capitalism--that would be too easy. Nope, its a whole different ball
game now, and the new rule is: adapt or die. At least thats the message
behind Digital Capital. From the three principal cyberconsultants at the
Alliance for Converging Technologies (one of whom, Don Tapscott,
authored the bestsellers The Digital Economy and Growing Up Digital),
comes a paradigm for global takeover: the business web, or b-web for
short. In their words, b-webs are strategically aligned, multi-enterprise
partner networks of producers, suppliers, service providers, infrastructure
companies, and customers that conduct business communication and
transactions via digital channels. Some examples are eBay, Cisco, Dell,
MP3.com... in short, any enterprise that a) knows how to form lateral
partnerships with other goods-or-service providers, and b) eliminates the
role of planes, trains, and automobiles--not to mention lots of time, money,

and human energy--by doing almost everything over the Internet. Not only
do the authors provide a wealth of b-web case studies (including Charles
Schwab, Priceline.com, Webvan, AT&T Solutions, and OptiMark in
addition to those mentioned above), they outline a step by-step process
for weaving a b-web of ones own. Too often, Digital Capitals sound ideas
come marinated in think-tank jargon so alienated from plain English as to
be nearly impenetrable. Consider: Disaggregation leads to
disintermediation and reintermediation, which, believe it or not, isnt a line
that French film theorists use in pick-up bars, but the simple statement
that business webs manage to cut out a lot of the traditional steps
between producers and customers. Now why couldnt they just have said
that? No matter. After you nibble through the self-important MBA-speak,
youll find a smart look at how online shops are rewiring early 21st-century
capitalism. --Timothy Murphy
Personal Review: Digital Capital: Harnessing the Power of
Business Webs by Alex Lowy
Like his other books, this 'Digital Capital' will bring us to a new level of
thinking about how Net-Economy will work and shape the world we've
already known.Tapscott's clear vision about 'digital money' will surely give
us a higher perspective about what works and what doesn't work in this
internet 'boom and bust' era.One of the best Tapscott's book since 'Digital
Economy'.....
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