Buzzmarketing: Get People to Talk
About Your Stuff by Mark Hughes
Great Business Tool
“There’s fake corporate marketing and then there’s real marketing. This is
the real stuff for real people.”
—Ben Cohen, co-founder of Ben & Jerry’s Ice Cream
These days consumers are paying less and less attention to advertising. A
majority already zap commercials, and new technology keeps making it
easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful
buzzmarketing—which many people talk about but few truly understand.

He draws on his own real-world experience as an executive and
consultant, as well as untold stories of some of the great buzz generators
of our time, including American Idol, tie-dye shirts, and the birth of Lite
beer.
Personal Review: Buzzmarketing: Get People to Talk About
Your Stuff by Mark Hughes
Allow me to give you a concise overview, so you can make a great
decision on whether to pay for this book:
(See more things at http://satisfyingsolutions.com)
Chapter 1: Checking out business blogs
This chapter show you how a blog gets a conversations going between
businesses and consumers.
Chapter2: Discovering the Buzz about buzz marketing
This chapter show you how to market a blog by recruiting people to try the
blog and get them to tell others about it.
Chapter 3: Building a Business Blog
This chapter shows you the different tools such as HTML that you would
make a blog with.
Chapter 4: Picking a Blog Solution
This chapter tells you about two blogging scenarios which are hosted blog
solution and independent blog solution.
Chapter 5: Setting up a Hosted Blog
This chapter focuses on blog features which are budget, flexibility and
future plans.
Chapter 6: Taking Control with Independent Blog Software
This chapter focuses on installing and using independent blog software.
Chapter 7: Understanding your audience

This chapter helps individuals to define their target audience and it helps
find a tracking solution.
Chapter 8: Joining the Blogsphere
This chapter talks about getting familiar with the blogsphere and joining
online communities.
Chapter9: Avoiding business blog No- No's
This chapter teaches you how to follow your own blog policies.
Chapter 10: Finding A Voice
In this chapter it shows you how to use attracting comments and choosing
a blogger.
Chapter 11: Promoting Your Blog
This chapter shows you how to use technology to increase your traffic.
Chapter 12: Staying On The Right Side Of The Road
This chapter elaborates on Handling Legal Problems
Chapter 13: Adding Value To A Blog
This chapter shows you how to spice up your blog with fun tools.
Chapter 14: Making Money with A Blog
This chapter shows you how to place advertisement on your blog.
Chapter 15: Going Beyond Blogs
This chapter elaborates on managing people and projects with blogs.
Chapter 16: Ten Dry Spell Breaking Ideas
This chapter focuses on ideas that will keep your blog from being dry.

Chapter 17: Ten Traits of A good Blogger
This chapter shows the traits that makes a blog good.
Chapter 18: Ten Blogs you should know
This chapter shows the blogs from worlds of news and politics.
This book basically shows you how to create a blog the right way. It gives
you every bit of information that you will need to have a great successful
blog.
My impression of the book is that it is very helpful if you do not know how
to make a blog. I definitely think that it would be of value to the average
person because it takes you step by step on how to make a blog.
A. J. Baltes
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