Blogging for Business: Everything
You Need to Know and Why You
Should Care by Ted Demopoulos
Very Informative
Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an
estimated 32 million readers worldwide? And why do these numbers
continue to skyrocket? In Blogging for Business, authors Shel Holtz and
Ted Demopoulos tell you exactly how and why more companies are
incorporating blogs into their business strategies. This smart new guide
helps you engage in the global conversation by creating and maintaining
blogs to generate heightened awareness and greater customer
mindshare. In Blogging for Business, the authors reveal why businesses
should embrace blogging: • How to tap into the power of blogs • How
blogs are different from e-zines, Web sites, and message boards• Why
businesses need to monitor blogs that discuss their products and
services• How to use an internal corporate blog as an effective knowledge
sharing tool• Future iterations of blogging, such as podcasts and vlogs •

Legal considerations Worldwide corporations from EDS and IBM to
General Motors and Sprint are leveraging the myriad applications of blogs
for product marketing, customer affinity programs, public relations, and
internal communications. Packed with top-notch recommendations from
two pros, Blogging for Business demonstrates that blogs offer a
competitive advantage that businesses cannot afford to overlook.
Personal Review: Blogging for Business: Everything You Need
to Know and Why You Should Care by Ted Demopoulos
I read this because of the quality of author's other book, "What No One
Ever Tells You About Blogging and Podcasting" Both are equally valuable.
Blogging for Business is a beginning-to-end "how-to" guide on creating a
blog for your business or organization. Includes the whole life cycle of
planning, creating, promoting, and measuring the results of your blog.
It includes plenty of specific recommendations, hyperlinks, etc. My copy of
the book is chalked full of comments in the margin as well highlighted
sections.
This book was published in 2006, which seems like eons ago, especially
for the blogosphere. Ted, perhaps you can come out with another book on
new social media, such as Twitter?
That being said, I have dog-eared about 10% of the pages because I want
to come back to them in 3-6 months to follow-up on a specific piece of
information. If you are thinking of buying this book, do it!
You can check out my wireless networking & security blog at
http://wifijedi.com
For More 5 Star Customer Reviews and Lowest Price:
Blogging for Business: Everything You Need to Know and Why You Should Care by
Ted Demopoulos 5 Star Customer Reviews and Lowest Price!