Be a Sales Superstar: 21 Great Ways
to Sell More, Faster, Easier in Tough
Markets by Brian Tracy
A Summary Of Tracy's 40 Years Of Sales Experience.
Written by one of the worlds best-known speakers — over 2 million people
have heard Brian Tracy speak and over 1.5 million have purchased his
audio and video programs — Be a Sales Superstar presents 21 of the
most important principles for sales success discovered by the author
during a 30-year career. Each of these strategies is time- and field-tested
to boost sales and ensure success. Using his personal story as a
springboard, Tracy emphasizes the importance of thinking seriously and
consistently about the goal and how to achieve it; the necessity of selling
optimism along with a good product; and recognizing how crucial high self-
esteem is to success. Offering readers a wealth of practical, proven advice
on becoming top-notch in the field, the books chapters include Become
Brilliant on the Basics and Use Educational Selling with Every Customer.

Personal Review: Be a Sales Superstar: 21 Great Ways to Sell
More, Faster, Easier in Tough Markets by Brian Tracy
This book is a great primer in the things every salesperson should master.
Tracy is a master at communicating simply and shares the essence you
need to know. Each chapter has exercises that help you put theory to
work.
In reading this book I realized I had many of the traits of super successful
salespeople but not all. I was missing about 30% - what Tracy calls "the
winning edge" - the critical differences that make big differences in salary.
I have put many of the ideas to work immediately with very good results.
By going to a two step selling process I am able to build great rapport with
prospects and learn in-depth about their needs. And a bonus that I never
thought: due to this rapport I received discounted services and a free $265
health evaluation that I really need. This on just the first sales call!
Tracy's ideas confirmed many of my own selling instincts and taught me
new ones.
Try out the ideas you will see your life change.
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