A Technique for Producing Ideas
(Advertising Age Classics Library) by
James Young
A Technique For Producting Ideas
A McGraw-Hill Advertising Classic A Technique for Producing Ideas
reveals a simple, sensible idea-generation methodology that has stood the
test of time. First presented to students in 1939, published in 1965, and
now reissued for a new generation of advertising professionals and others
looking to jump-start their creative juices, this powerful guide details a five-
step process for gathering information, stimulating imagination, and
recombining old elements into dramatic new ideas.
Personal Review: A Technique for Producing Ideas (Advertising
Age Classics Library) by James Young
This is a handy little book. And I do mean 'little'. Weighing in at under 50
pages, they saved some forests with this one.

It can be digested in one sitting, actually in one cup of coffee (or green tea,
etc.) But with our attention-fractured society, maybe that's a good thing.
What's most important, though, is that the author completely laid out his
technique in the allotted space. And it works.
I'm a writer who has never been saddled with writer's block (hang on, just
need some wood to knock on - OK), but it turns out I've been inherently
using this technique for a long time.
In fact, some of what Mr. Young describes is an encapsulated, Reader's
Digest-version of the same things explained in Psycho-Cybernetics by
Maxwell Maltz and The Power of Your Subconscious Mind by Joseph
Murphy.
If you'd like the complete manual on how to communicate with your
subconscious in order to improve any aspect of your life, then definitely
check out those deluxe models of this technique.
In the meantime, if you simply want a quick blueprint which allows you to
crank out ideas for your creative projects, this little gem will work wonders
for you.
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