75 Cage Rattling Questions to
Change the Way You Work: Shake-
Em-Up Questions to Open Meetings,
Ignite Discussion, and Spark
Creativity by Melissa Giovagnoli
Well Worth The Price
Asking the old questions, according to authors Dick Whitney and Melissa
Giovagnoli, means getting the same old answers. And that can be deadly
for any group or company that wants to move ahead. Instead, they offer 75
outrageous, thought-provoking questions that clean out the corporate
cobwebs and get workers minds working in new and productive directions.
Drawing from their own experiences as top international business
consultants, Whitney and Giovagnoli provide field-tested cage-rattlers that
can help improve leadership, resolve on-the-job conflicts, stimulate
innovation, facilitate better communication, and much more. Additionally,

the guide benefits individuals as much as it does teams, small groups,
small businesses, and larger corporations.
Personal Review: 75 Cage Rattling Questions to Change the
Way You Work: Shake-Em-Up Questions to Open Meetings,
Ignite Discussion, and Spark Creativity by Melissa Giovagnoli
75 Cage Rattling Questions to Change the Way You Work: Shake-Em-Up
Questions to Open Meetings, Ignite Discussion, and Spark Creativity
by Dick Whitney, Melissa Giovagnoli
This book has been around for almost a decade. I have found it to be a
very good book as it teaches readers how to break the normal thinking
patterns in the mind. To use a popular neuro-linguistic term, how to do a
'pattern interrupt'!
Patterning is one of three principal operating principles of the human mind.
(The other two: selective recognition & self-organising.)
The good thing about patterning is that you don't have to relearn the same
pattern if you are comfortable with it or it works for you, e.g. riding a bike or
driving a car or using a piece of software. The bad thing about it is that you
may get stuck with it, especially when the old pattern doesn't work any
more. In the same vein, the patterning makes it hard for a new idea to get
fair treatment in your mind.
Edward de Bono, the father of lateral thinking puts it very beautifully: "The
mind is habitually uncreative - it is usually preoccupied with organising
masses of incoming data into convenient patterns. Once the pattern is
established, then the mind tends to rely upon that pattern in future
situations, in order to facilitate decision making & action in an otherwise
complex world."
Dr David Perkins, author of 'Outsmarting IQ: The Emerging Science of
Learnable Intelligence', explains further: "...As we go through life, puzzle
out problems, & gain experience, we store up patterns that work well for
us. In meeting new situations, we automatically try to make a match to
what we know & select a pattern from our storehouse that might apply.
This matching process gets influenced not only by what patterns we have
stored up, but also by our goals, prejudices & passions."
So, how does one break old patterns or get out of complacency? On
workable method is to pose to ourselves challenging, thought-provoking
questions. Better still, wild & crazy ones!
Why such questions?
Well, for one thing, they set off processional effects that have great
impacts beyond your imagination. Questioning your limitations is what

tears down the walls in life - in business, in relationships. I believe growth
& progress are often preceded by new & challenging questions.
This book offers 75 outrageous, thought-provoking questions that can
clean out the cobwebs in your minds & get you working in new &
productive directions.
The essence of the book is not so much using the 75 field-tested "cage
rattlers" to shatter the complacency. I feel that the primary objective of the
two authors is to make you fully aware of the pitfalls & dangers of
patterning in our minds & to encourage you to constantly challenge your
assumptions!
This book has 75 short chapters, fully corresponding to the self-described
'cage rattling' questions. Each chapter opens with the question, provides
you with some ways to use the question, shares a war story & gives you
further tips for using the particular question.
Frankly, I would encourage readers to formulate your own list of 'cage
rattling' questions to be used in your own different situation. Certainly, you
can make use of the book's questions as a springboard.
Sometimes, the questions to be asked don't even have to be 'cage rattling'.
All you need to do is to reframe the question. For example, in problem
solving, I always like to ask myself, 'what else can I do?' instead of 'what
can I do?'; 'what has not yet happened here?' instead of 'what has
happend here?'...
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