Local SEO guide for small business


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One of the most important steps you can take to make your business relevant to the search engines is to claim your business listing in as many online directories as possible. To help you do this check out the information on the second slide. You will find a link to our YouTube channel so you can watch our "How To Videos". These videos show, step by step, how to accomplish this.

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Local SEO guide for small business

  1. 1. LOGO 10 Local SEO Tips for Your Local BusinessPresented by: Ed Burckhardt(800) 520-9498Ed@ecommnow.comwww.ecommnow.com
  2. 2. Tip #1 Claim Your Business on Local Directories and Review Sites  Claim Your Business on Local Directories and Review Sites  Google+ Local  Yahoo  Bing  Yelp  And others  Watch our how to videos
  3. 3. Tip #2 Ask Your Customers for Reviews  Most consumers today go online to find local products and/or services  The more reviews your business has, the more credible you are in the eyes of local consumers
  4. 4. Tip #3 Use the Same Business Name, Address, and Phone Number Across the Board  This includes your website, your local directory listings, and your social media pages  Multiple locations need to have separate online properties for each location
  5. 5. Tip #4 Use a Local Phone Number on Your Website  Avoid using ONLY a toll-free number on your website  A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers
  6. 6. Tip #5 Get Links from Local Sources  Helps improve the strength of your website in terms of local SEO  Allows you to network with peers in your local area and open up new opportunities
  7. 7. Tip #6 Add Fresh, Unique Content to Your Site Consistently  Search engines LOVE fresh, unique content and reward you for having it  Add a blog to your website and post to it often  Post news, business announcements, helpful tips, and more
  8. 8. Tip #7Include Keywords in Your Website Page Titles  Every page of your website can be indexed by the search engines  Include some of the popular keyword terms that local consumers type into the search engines when looking for your type of product or service
  9. 9. Tip #8 Make Sure You Use the Right Keywords  Don’t “guess” which keywords you should focus on in your local SEO efforts  Use a keyword tool to help you see exactly which keywords are being searched for the most and build around those terms
  10. 10. Tip #9Use Your Location in the Optimization Process  If you want to attract “local” consumers, you should include geographic terms in your optimization, such as your city and state  This tells the search engines exactly where you are located and helps to draw in local, targeted traffic
  11. 11. Tip #10 Keep Branding Tight  Use the exact same name for all of your online properties in order to get a strong, solid online brand  Even if you operate under different businesses names, choose one and focus on that for the best results
  12. 12. If you would like moreLOGO information about Local SEO, contact me at (800) 520-9498 For a FREE ConsultationEd Burckhardt(800) 520-9498Ed@ecommnow.comwww.ecommnow.com
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