0
How Online Customer
Reviews Can Impact Your
Local Business
By: Ed Burckhardt
Phone: (800) 520-9498
ed@ecommnow.com
www.buy...
Why Customer Reviews Are So Important

 People go online first to search
for local products and services
 Consumers post...
Why Customer Reviews Are So Important

 An ample amount of reviews
will help you get new
customers
 No reviews – or most...
Let’s Take a Look at Some Numbers

72% of Consumers Trust Reviews

52% are More Likely to Use a
Local Business with Positi...
Encourage Your Customers to Leave Reviews

 The more online reviews your
business has, the better
 Avoid “fake” reviews ...
ASK Your Customers for Reviews
 Ask customers who come into
your shop to go online to leave
a review. An effective way,
p...
ASK Your Customers for Reviews

 Ask for reviews in your email
autoresponder messages that
go out to your customer list
...
Make it EASY for Your Customers

 Provide links to your review
site profiles on your website
 Give your customers tips
a...
Ask Them to Leave Reviews on Multiple Sites
 Don’t overwhelm your
customers by asking them to
leave reviews on multiple
s...
How Negative Reviews Can HURT

 There will be “some” negative
reviews, which is good as long
as they’re not overpowering
...
How to Respond to Negative Reviews

 Do not panic or over-react to
negative reviews; it’s bound to
happen
 Assess the si...
How to Build and Maintain a Positive Image

 Register your business on as
many review sites as possible
 Monitor all of ...
How to Build and Maintain a Positive Image

 Create a blog and post
content related to your
business consistently to
crea...
www.ecommnow.com

If you would like more information about how
to handle negative online customer reviews or
how to build ...
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Ed burckhardt on customer reviews

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Yes, Customer Reviews can make or break your Auto Repair Shop

Owning a business is no easy feat; mainly due to the fact that you have to constantly cater to the needs of your customers. Customer loyalty is one of the most important aspects of making a business successful because, without customers, businesses simply wouldn’t exist.

Regardless of the type of local business you own, the most important thing you need is a positive reputation. There are a lot of businesses out there that gain and lose customers on a daily basis. The loss or the gain of customers largely depends upon the reputation a business has in many cases.

The internet has allowed people to become vocal with their opinions about just about everything – including how they feel about companies they do business with.
People leave online reviews for the whole world to see about businesses and the products and services they offer. This is why it is crucial that you stay on top of what is being said about your company online.

When it comes to having a positive online presence, your company will reap the benefits no matter how large or small it is. In other words, every satisfied customer you have will bring you even more customers.

On the flip side, if your online presence contains some negativity, your business could be critically challenged.

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Transcript of "Ed burckhardt on customer reviews"

  1. 1. How Online Customer Reviews Can Impact Your Local Business By: Ed Burckhardt Phone: (800) 520-9498 ed@ecommnow.com www.buyfamous.com LOGO
  2. 2. Why Customer Reviews Are So Important  People go online first to search for local products and services  Consumers post negative and positive feedback about businesses online  Other consumers rely on this feedback from other customers to help them make purchasing decisions
  3. 3. Why Customer Reviews Are So Important  An ample amount of reviews will help you get new customers  No reviews – or mostly “negative” reviews will hurt your ability to get new customers  Reviews can help your business flourish or become critically challenged
  4. 4. Let’s Take a Look at Some Numbers 72% of Consumers Trust Reviews 52% are More Likely to Use a Local Business with Positive Reviews 77% of Consumers Regularly Use Online Reviews to Make Decisions about Businesses WHY Your Online Reputation and Customer Reviews MATTER Company name
  5. 5. Encourage Your Customers to Leave Reviews  The more online reviews your business has, the better  Avoid “fake” reviews at all costs  Simply “ask” your satisfied customers to leave online reviews for your company
  6. 6. ASK Your Customers for Reviews  Ask customers who come into your shop to go online to leave a review. An effective way, print postcards with the URL’s for your Google+ Local and Yelp pages.  Create a poster with the URL’s of your review sites, Yelp, Google+ Local, Facebook, etc.  Ask for reviews by hanging that poster on the wall of your waiting room, check out counter, etc.
  7. 7. ASK Your Customers for Reviews  Ask for reviews in your email autoresponder messages that go out to your customer list  Ask for reviews in your direct mail materials  Ask for reviews on your social media profiles… Just don’t be afraid to ASK!
  8. 8. Make it EASY for Your Customers  Provide links to your review site profiles on your website  Give your customers tips about leaving online reviews  Provide great and top-notch service to make your customers WANT to leave a great review for your company
  9. 9. Ask Them to Leave Reviews on Multiple Sites  Don’t overwhelm your customers by asking them to leave reviews on multiple sites.  Concentrate on the most important ones:  Review Sites:  Google+ Local  Yelp  Yahoo Local  Superpages  Citysearch
  10. 10. How Negative Reviews Can HURT  There will be “some” negative reviews, which is good as long as they’re not overpowering  Don’t ignore negative reviews; otherwise, you could come off as “uncaring”  Don’t argue with negative reviewers as it could enhance the negative impact
  11. 11. How to Respond to Negative Reviews  Do not panic or over-react to negative reviews; it’s bound to happen  Assess the situations carefully and resolve any issues with unhappy customers  Do not “argue” with your unhappy customers  Post your responses publicly so your customers and potential customers see that you actually care
  12. 12. How to Build and Maintain a Positive Image  Register your business on as many review sites as possible  Monitor all of your review site profiles regularly  Respond to all reviews, which allows you to engage with your customers as well as show that you care  Google your business name adding “reviews” to it and see what type of comments come up in the results
  13. 13. How to Build and Maintain a Positive Image  Create a blog and post content related to your business consistently to create more “positive” content that will rank high in the search engines  Be consistent and post often for best results  This will help push down any negative reviews and comments
  14. 14. www.ecommnow.com If you would like more information about how to handle negative online customer reviews or how to build a strong, positive online reputation, contact me today! Ed Burckhardt LOGO (800) 520-9498 www.buyfamous.com
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