Be the first to like this
As a small business owner, you probably already know that customers are the bread and butter of your business; it simply will not survive without them.
But how valuable is a “loyal, repeat” customer to your business? Have you taken time to really think about that?
Successful companies all over the world recognize the importance of getting “new” customers. However, many of them almost ignore methods that help them keep their “existing” customers coming back to them on a long-term basis.
This is either because they don’t know how to get them to come back or they don’t take the time and necessary actions to make it happen.
Either way, in order to take control of your local market, your business must place some emphasis on building customer loyalty. If you stop to think about it, repeat business is much easier and less expensive to get than brand new business.
In just about any industry that exists, it is easier to get a customer whom has already purchased from you to purchase again… than it is to get a cold prospect to buy from you.
Wouldn’t you agree?