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THE 3DIMENSIONSOF THE MODERN MOBILE MARKETER                    SESSION HASHTAG - #DD3D
3-D MOVIES ARE ALL THE RAGE IN HOLLYWOODBECAUSE THE THEATERS CAN CHARGE A PREMIUM TICKET PRICE
THAT MODELWON’T WORKIN THE CARBUSINESSBECAUSE THERE WILLALWAYS BE ANOTHERDEALER UP THE STREETTRYING TO SELL A SIMILARVEHIC...
SO YOU HAVE TO STAND OUT FROM THE CROWDAND MARKET YOUR VEHICLES BETTER THAN YOUR COMPETITORS
DEALERS HAVEALREADY GONETHROUGH THETVPHASE
AND ARE LIVING IN THE   INTERNET                           PHASE
92%OF US ADULTSWILL OWN AMOBILE PHONEBY THE END OF 2011                     SOURCE: ELMGROUP CONSULTING, 2011
IS YOUR DEALERSHIP READY FOR MOBILE?  A MARKET WHERE YOUR CUSTOMER HOLDS THE INTERNET IN THE PALM OF THEIR HAND...
MOBILE WEBSITES   DIMENSION ONE
88%OF US MOBILEPHONE USERS AREMORE LIKELY TO BUYFROM AN AUTO DEALERWITH A MOBILE WEBSITE                        SOURCE: BR...
YOU NEED A MOBILE WEBSITE   THAT PROVIDES THE SAME         STREAMLINED USER              EXPERIENCE...            REGARDLE...
SMARTPHONE OS SHARE                     Q2, 2011IPHONE, BLACKBERRY, AND ANDROID = 87% OF MARKET                           ...
YOU MUST HAVECLICK-TO-CALLPHONE NUMBERSTHE NUMBERS MUST BE DISPLAYEDAS ACTUAL CLICKABLE TEXT...
YOU MUST HAVECLICK-TO-CALLPHONE NUMBERSNOT AS PART OF YOUR BANNER IMAGE.YOU CAN’T EXPECT CUSTOMERSTO REMEMBER THE NUMBERST...
MOBILE WEBSITE ON A SEPARATE URL           SO GOOGLE SEES IT AS A SEPARATE WEBSITE
MOBILE WEBSITE INVENTORY SEARCH FILTERSMAKE IT EASY FOR CUSTOMERS TO FIND WHAT THEY’RE LOOKING FOR
EASY-TO-VIEW VEHICLE PHOTOS        SHOULD BE SIMPLE AND USER-FRIENDLY
TRACK MOBILE CONVERSIONS AND TRAFFICUSE GOOGLE ANALYTICS TO SEE HOW YOUR MOBILE SITE IS PERFORMING
DISPLAY CARFAX LOGOSCUSTOMERS SEARCHING LOCALLY ARELOOKING FOR THE BEST DEAL ANDCOMPARING SIMILAR VEHICLES.MAKE SURE CARFA...
INTEGRATED CROSS-PLATFORM VIDEO       AGAIN, YOU NEED THE SAME BROWSING EXPERIENCE                   REGARDLESS OF SMARTPH...
SITE DISPLAYS CORRECTLY IN LANDSCAPE MODEMANY SMARTPHONE USERS HAVE BECOME ACCUSTOMEDTO BROWSING THE WEB IN LANDSCAPE MODE...
LOCAL SEARCH  DIMENSION TWO
MOBILE SEARCHES INCREASED BYFROM 2008 TO 2010                               500%                                 SOURCE: G...
74%   OF INTERNET USERS PERFORM                  LOCAL SEARCHES                            SOURCE: KELSEY GROUP,	  	  2010
GOOGLE OWNS     98%OF THE MOBILE SEARCH MARKET                              SOURCE: STATCOUNTER,	  	  2010
LOCAL SEARCH OPTIMIZATION IS VITALGOOGLE PLACES IS KEY TO SUCCEEDING IN LOCAL SEARCH
SMARTPHONELOCAL SEARCHEXERCISE
SMARTPHONELOCAL SEARCHEXERCISE               OPEN YOUR               WEB BROWSER               AND DO A               GOOG...
SMARTPHONELOCAL SEARCHEXERCISE               TOP TWO RESULTS:               PAY-PER-CLICK               (PAID PLACEMENT)
SMARTPHONELOCAL SEARCHEXERCISE               NEXT LEVEL               OF RESULTS:               TOP 2 OR 3               O...
SMARTPHONELOCAL SEARCHEXERCISE               NEXT LEVEL               OF RESULTS:               GOOGLE PLACES             ...
SMARTPHONELOCAL SEARCHEXERCISE               FINAL LEVEL               OF RESULTS:               WAY DOWN BELOW           ...
SMARTPHONELOCAL SEARCHEXERCISESO               GOOGLE PLACES               LISTINGS               ARE DISPLAYEDWHAT?      ...
SMARTPHONELOCAL SEARCHEXERCISESO               MOBILE CUSTOMERS               ARE LOOKING FOR               LOCAL BUSINESS...
TOP FIVE RANKING FACTORSFOR GOOGLE PLACES LISTINGS
1) PROXIMITY TO CENTROIDWHERE IS YOUR DEALERSHIP’SPHYSICAL LOCATION (ADDRESS)IN RELATION TO YOUR CITY?(NOW ALSO FACTORING ...
2) ASSOCIATION WITH PROPER                       CATEGORIESMAKE SURE YOU CHOOSETHE CORRECT CATEGORIESWHEN YOU CLAIM YOUR L...
3) LOCAL PHONE NUMBERMAKE SURE YOU LIST YOURLOCAL PHONE NUMBER,NOT A TOLL-FREE NUMBER.
4) KEYWORDS IN BUSINESS                   DESCRIPTIONMAKE SURE YOU USEIMPORTANT KEYWORDSIN YOUR DEALERSHIP’SBUSINESS DESCR...
5) CUSTOMER REVIEWSHOW MANY REVIEWS DOESYOUR DEALERSHIP HAVE...AND ARE THEY POSITIVE?
REVIEWS NOW CARRY MORE SEO WEIGHTBESIDES BOOSTING YOUR GOOGLE PLACESLISTING, GOOGLE IS NOW FACTORINGCUSTOMER REVIEWS INTO ...
OPTIMIZE YOUR GOOGLE PLACES LISTINGJUST CLAIMING YOURLISTING ISN’T ENOUGH.YOU’VE GOT TO HELPYOUR LISTING STANDOUT BY COMPL...
USE CORRECT NAME AND CONTACT INFOENTER YOUR ACTUALDEALERSHIP NAME(DON’T STUFF KEYWORDS)ENTER YOUR EXACTMAILING ADDRESS(MAK...
CHOOSE APPROPRIATE CATEGORIESONLY CHOOSE THECATEGORIES THATAPPLY TO YOURDEALERSHIP
WRITE A COMPELLING DESCRIPTIONUSE YOUR TARGETKEYWORDS AND WRITEA UNIQUE DESCRIPTIONTHAT WILL INTERESTPOTENTIAL CUSTOMERSWR...
ADD PHOTOS AND VIDEOSYOU CAN ADD UP TO10 PHOTOS AND5 VIDEOS TO YOURPLACES LISTING.SHOW YOUR LOCATION,NOT SINGLE INVENTORYU...
ADD COUPONSCLICK THE “OFFERS” TABAND CREATE COUPONS.SYSTEM AUTOMATICALLYCREATES DESKTOP ANDMOBILE VERSIONS OF YOURCOUPONS ...
QR CODESDIMENSION THREE
QR CODES – “QUICK RESPONSE CODES”A 2D MATRIX BAR CODE CAPABLE OF STORING4,296 ALPHANUMERIC OR 7, 089 NUMERICCHARACTERS.CRE...
72%OF SMARTPHONEUSERS WOULD BELIKELY TO RECALLAN AD FEATURINGA QR CODE.                   SOURCE: 	  MGH,	  MARCH	  2011
70%   OF SMARTPHONE USERS      ARE INTERESTED IN USING A QR CODE                                          SOURCE: 	  MGH,	...
1200%   INCREASE IN QR SCANNING        FROM JULY TO DECEMBER 2010
14 MILLIONUS SMARTPHONEUSERS SCANNEDA QR CODEWITH A MOBILEDEVICE IN JUNEIN 2011                 SOURCE: 	  COMSCORE,	  AUG...
BEST BUY ADDED QR CODESTO PRODUCT TAGS IN SEPTEMBER OF 2010EACH STORE HAS ITSOWN UNIQUE SET OFQR CODES – SO THECORPORATE O...
QR CODES HAVE ALSO BEEN ADOPTED BY:
IN YOUR CURRENT PRINT ADS, YOURCUSTOMERS HAVE TO REMEMBER YOUR URL         YOUR ADS LIST YOUR URL,         OR YOU ASK THEM...
CREATE TRACKABLE QR CODES ANDUSE THEM ON ALL PRINTED MEDIA
1) LOG IN TO GOOGLE’S URL BUILDER TOOLDO A GOOGLE SEARCH FOR“GOOGLE URL BUILDER”OR JUST VISIThttp://bit.ly/gd6NOL(THE ACTU...
2) ENTER YOUR URLANY URL YOU WANT TOCREATE A QR CODE FOR(DOESN’T HAVE TO BEYOUR HOME PAGE)
3) ENTER CAMPAIGN SOURCEFOR THIS EXAMPLE:“DALLAS_MORNING_NEWS”
4) ENTER CAMPAIGN MEDIUMFOR THIS EXAMPLE:“PRINT_AD”
5) ENTER CAMPAIGN NAMEFOR THIS EXAMPLE:“TRUCK_MONTH_1”(THIS IS WHERE YOUDIFFERENTIATE BETWEENSIMILAR QR CODESUSED IN THE S...
6) CLICK “GENERATE URL”YOUR TRACKABLE URLIS GENERATED ON THE FLY
GOOGLE ANALYTICS TRACKING DATA IS ADDEDYOUR TRACKABLE URLCONTAINS THE THREEPOINTS OF INFORMATIONTHAT YOU ENTERED,ALLOWING ...
7) COPY THE TRACKABLE URLSELECT THE NEWURL IN THE BOTTOMFIELD AND COPY IT
8) GO TO WWW.BIT.LYBIT.LY IS A URL-SHORTENINGWEBSITE, WHICH AUTOMATICALLYCREATES CUSTOM QR CODESFOR ALL SHORTENED LINKS.
9) CREATE A LOGIN FOR BIT.LYYOU DON’T HAVE TO CREATEA LOGIN TO SHORTEN URLsAND CREATE QR CODES...BUT IF YOU CREATE A LOGIN...
10) PASTE YOUR TRACKABLE URL INTO THE BOXBIT.LY WILL AUTOMATICALLYSHORTEN YOUR LINK
11) CLICK THE “INFO PAGE +” LINKYOU’LL BE TAKEN TO THE LINKINFO PAGE, WITH REAL-TIMEUSAGE STATS AND YOURCUSTOM QR CODE
12) RIGHT CLICK ON QR CODE AND “SAVE AS”SAVE THE QR CODE TO YOURHARD DRIVE. MAKE SURE YOUGIVE IT A UNIQUE NAME.
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The 3 Dimensions of the Modern Mobile Marketer - in 3-D!

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Slides from the presentation "The 3Dimensions of the Modern Mobile Marketer - in 3-D!" - presented at Digital Dealer 11 in Las Vegas, Nevada, on October 5, 2011.

Mobile searches have increased 500% since 2008, 93% of adults will have a mobile phone by 2012, 74% of Internet users perform local-based searches; the trend is clearly overwhelming growth in the mobile space – but is your dealership leveraging the new mobile marketing channel right in your customer’s pocket? This powerful session covers mobile dealer websites, local search related to mobile, and the value of QR codes that will digitize your non-digital marketing channels.

Learn how to make your dealership competitive in the age where everyone carries the Internet in the palm of their hand.

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Transcript of "The 3 Dimensions of the Modern Mobile Marketer - in 3-D!"

  1. 1. THE 3DIMENSIONSOF THE MODERN MOBILE MARKETER SESSION HASHTAG - #DD3D
  2. 2. 3-D MOVIES ARE ALL THE RAGE IN HOLLYWOODBECAUSE THE THEATERS CAN CHARGE A PREMIUM TICKET PRICE
  3. 3. THAT MODELWON’T WORKIN THE CARBUSINESSBECAUSE THERE WILLALWAYS BE ANOTHERDEALER UP THE STREETTRYING TO SELL A SIMILARVEHICLE FOR A CHEAPERPRICE THAN YOU
  4. 4. SO YOU HAVE TO STAND OUT FROM THE CROWDAND MARKET YOUR VEHICLES BETTER THAN YOUR COMPETITORS
  5. 5. DEALERS HAVEALREADY GONETHROUGH THETVPHASE
  6. 6. AND ARE LIVING IN THE INTERNET PHASE
  7. 7. 92%OF US ADULTSWILL OWN AMOBILE PHONEBY THE END OF 2011 SOURCE: ELMGROUP CONSULTING, 2011
  8. 8. IS YOUR DEALERSHIP READY FOR MOBILE? A MARKET WHERE YOUR CUSTOMER HOLDS THE INTERNET IN THE PALM OF THEIR HAND...
  9. 9. MOBILE WEBSITES DIMENSION ONE
  10. 10. 88%OF US MOBILEPHONE USERS AREMORE LIKELY TO BUYFROM AN AUTO DEALERWITH A MOBILE WEBSITE SOURCE: BRAND  ANYWHERE  AND  LUTH  RESEARCH,  OCTOBER  2010
  11. 11. YOU NEED A MOBILE WEBSITE THAT PROVIDES THE SAME STREAMLINED USER EXPERIENCE... REGARDLESS OF PHONE MODEL (NOT JUST IPHONES)
  12. 12. SMARTPHONE OS SHARE Q2, 2011IPHONE, BLACKBERRY, AND ANDROID = 87% OF MARKET SOURCE: NIELSEN,  Q3  2011
  13. 13. YOU MUST HAVECLICK-TO-CALLPHONE NUMBERSTHE NUMBERS MUST BE DISPLAYEDAS ACTUAL CLICKABLE TEXT...
  14. 14. YOU MUST HAVECLICK-TO-CALLPHONE NUMBERSNOT AS PART OF YOUR BANNER IMAGE.YOU CAN’T EXPECT CUSTOMERSTO REMEMBER THE NUMBERSTO DIAL THEM ON THE PHONEOR TO CUT-AND-PASTE THEMIN ORDER TO CALL YOU.
  15. 15. MOBILE WEBSITE ON A SEPARATE URL SO GOOGLE SEES IT AS A SEPARATE WEBSITE
  16. 16. MOBILE WEBSITE INVENTORY SEARCH FILTERSMAKE IT EASY FOR CUSTOMERS TO FIND WHAT THEY’RE LOOKING FOR
  17. 17. EASY-TO-VIEW VEHICLE PHOTOS SHOULD BE SIMPLE AND USER-FRIENDLY
  18. 18. TRACK MOBILE CONVERSIONS AND TRAFFICUSE GOOGLE ANALYTICS TO SEE HOW YOUR MOBILE SITE IS PERFORMING
  19. 19. DISPLAY CARFAX LOGOSCUSTOMERS SEARCHING LOCALLY ARELOOKING FOR THE BEST DEAL ANDCOMPARING SIMILAR VEHICLES.MAKE SURE CARFAX LOGOS ARE DISPLAYEDON THE INVENTORY LIST SO THAT POTENTIALCUSTOMERS KNOW IMMEDIATELY IF IT’SA ONE OWNER VEHICLE.
  20. 20. INTEGRATED CROSS-PLATFORM VIDEO AGAIN, YOU NEED THE SAME BROWSING EXPERIENCE REGARDLESS OF SMARTPHONE MODEL, SO YOUR MOBILE WEBSITE VIDEOS SHOULD PLAY ON ANY PHONE, NOT JUST IPHONES.
  21. 21. SITE DISPLAYS CORRECTLY IN LANDSCAPE MODEMANY SMARTPHONE USERS HAVE BECOME ACCUSTOMEDTO BROWSING THE WEB IN LANDSCAPE MODE.MAKE SURE YOUR MOBILE DEALER WEBSITEDISPLAYS CORRECTLY WHEN TURNED SIDEWAYS.
  22. 22. LOCAL SEARCH DIMENSION TWO
  23. 23. MOBILE SEARCHES INCREASED BYFROM 2008 TO 2010 500% SOURCE: GOOGLE,  JUNE  2010
  24. 24. 74% OF INTERNET USERS PERFORM LOCAL SEARCHES SOURCE: KELSEY GROUP,    2010
  25. 25. GOOGLE OWNS 98%OF THE MOBILE SEARCH MARKET SOURCE: STATCOUNTER,    2010
  26. 26. LOCAL SEARCH OPTIMIZATION IS VITALGOOGLE PLACES IS KEY TO SUCCEEDING IN LOCAL SEARCH
  27. 27. SMARTPHONELOCAL SEARCHEXERCISE
  28. 28. SMARTPHONELOCAL SEARCHEXERCISE OPEN YOUR WEB BROWSER AND DO A GOOGLE SEARCH FOR “HOUSTON USED CARS”
  29. 29. SMARTPHONELOCAL SEARCHEXERCISE TOP TWO RESULTS: PAY-PER-CLICK (PAID PLACEMENT)
  30. 30. SMARTPHONELOCAL SEARCHEXERCISE NEXT LEVEL OF RESULTS: TOP 2 OR 3 ORGANIC RESULTS
  31. 31. SMARTPHONELOCAL SEARCHEXERCISE NEXT LEVEL OF RESULTS: GOOGLE PLACES LISTINGS MAP WITH PINS, THEN LISTINGS (NOTICE PLACES BUTTONS AND REVIEW STARS)
  32. 32. SMARTPHONELOCAL SEARCHEXERCISE FINAL LEVEL OF RESULTS: WAY DOWN BELOW ORGANIC LISTINGS
  33. 33. SMARTPHONELOCAL SEARCHEXERCISESO GOOGLE PLACES LISTINGS ARE DISPLAYEDWHAT? ABOVE MOST OF THE STANDARD ORGANIC LISTINGS. (TRUE FOR DESKTOP TOO, BUT MUCH MORE IMPORTANT FOR MOBILE)
  34. 34. SMARTPHONELOCAL SEARCHEXERCISESO MOBILE CUSTOMERS ARE LOOKING FOR LOCAL BUSINESSES…WHAT? YOU CAN’T AFFORD NOT TO CLAIM AND OPTIMIZE YOUR GOOGLE PLACES LISTING
  35. 35. TOP FIVE RANKING FACTORSFOR GOOGLE PLACES LISTINGS
  36. 36. 1) PROXIMITY TO CENTROIDWHERE IS YOUR DEALERSHIP’SPHYSICAL LOCATION (ADDRESS)IN RELATION TO YOUR CITY?(NOW ALSO FACTORING INCITY OUTLINES AND ZIP CODES)
  37. 37. 2) ASSOCIATION WITH PROPER CATEGORIESMAKE SURE YOU CHOOSETHE CORRECT CATEGORIESWHEN YOU CLAIM YOUR LISTING(I.E. “FORD DEALER” OR“USED CAR DEALER”)
  38. 38. 3) LOCAL PHONE NUMBERMAKE SURE YOU LIST YOURLOCAL PHONE NUMBER,NOT A TOLL-FREE NUMBER.
  39. 39. 4) KEYWORDS IN BUSINESS DESCRIPTIONMAKE SURE YOU USEIMPORTANT KEYWORDSIN YOUR DEALERSHIP’SBUSINESS DESCRIPTION
  40. 40. 5) CUSTOMER REVIEWSHOW MANY REVIEWS DOESYOUR DEALERSHIP HAVE...AND ARE THEY POSITIVE?
  41. 41. REVIEWS NOW CARRY MORE SEO WEIGHTBESIDES BOOSTING YOUR GOOGLE PLACESLISTING, GOOGLE IS NOW FACTORINGCUSTOMER REVIEWS INTO STANDARDORGANIC SEARCH RESULTS.POSITIVE REVIEWS CAN ACTUALLY BOOSTYOUR ORGANIC PLACEMENT...AND NEGATIVE REVIEWS CAN LOWER YOU!
  42. 42. OPTIMIZE YOUR GOOGLE PLACES LISTINGJUST CLAIMING YOURLISTING ISN’T ENOUGH.YOU’VE GOT TO HELPYOUR LISTING STANDOUT BY COMPLETELYOPTIMIZING.
  43. 43. USE CORRECT NAME AND CONTACT INFOENTER YOUR ACTUALDEALERSHIP NAME(DON’T STUFF KEYWORDS)ENTER YOUR EXACTMAILING ADDRESS(MAKE SURE IT’S CORRECT)ENTER YOUR LOCALTELEPHONE NUMBER
  44. 44. CHOOSE APPROPRIATE CATEGORIESONLY CHOOSE THECATEGORIES THATAPPLY TO YOURDEALERSHIP
  45. 45. WRITE A COMPELLING DESCRIPTIONUSE YOUR TARGETKEYWORDS AND WRITEA UNIQUE DESCRIPTIONTHAT WILL INTERESTPOTENTIAL CUSTOMERSWRITE FOR PEOPLE,NOT FORSEARCH ENGINES
  46. 46. ADD PHOTOS AND VIDEOSYOU CAN ADD UP TO10 PHOTOS AND5 VIDEOS TO YOURPLACES LISTING.SHOW YOUR LOCATION,NOT SINGLE INVENTORYUNITS.
  47. 47. ADD COUPONSCLICK THE “OFFERS” TABAND CREATE COUPONS.SYSTEM AUTOMATICALLYCREATES DESKTOP ANDMOBILE VERSIONS OF YOURCOUPONS AND DISPLAYSTHEM ON YOUR LISTING.
  48. 48. QR CODESDIMENSION THREE
  49. 49. QR CODES – “QUICK RESPONSE CODES”A 2D MATRIX BAR CODE CAPABLE OF STORING4,296 ALPHANUMERIC OR 7, 089 NUMERICCHARACTERS.CREATED IN 1994 IN JAPANTO TRACK VEHICLE PARTS.
  50. 50. 72%OF SMARTPHONEUSERS WOULD BELIKELY TO RECALLAN AD FEATURINGA QR CODE. SOURCE:  MGH,  MARCH  2011
  51. 51. 70% OF SMARTPHONE USERS ARE INTERESTED IN USING A QR CODE SOURCE:  MGH,  MARCH  2011
  52. 52. 1200% INCREASE IN QR SCANNING FROM JULY TO DECEMBER 2010
  53. 53. 14 MILLIONUS SMARTPHONEUSERS SCANNEDA QR CODEWITH A MOBILEDEVICE IN JUNEIN 2011 SOURCE:  COMSCORE,  AUGUST  2011
  54. 54. BEST BUY ADDED QR CODESTO PRODUCT TAGS IN SEPTEMBER OF 2010EACH STORE HAS ITSOWN UNIQUE SET OFQR CODES – SO THECORPORATE OFFICECAN TRACK WHICHSTORES’ QR CODESGET SCANNED.
  55. 55. QR CODES HAVE ALSO BEEN ADOPTED BY:
  56. 56. IN YOUR CURRENT PRINT ADS, YOURCUSTOMERS HAVE TO REMEMBER YOUR URL YOUR ADS LIST YOUR URL, OR YOU ASK THEM TO FOLLOW YOU ON FACEBOOK. WHY RELY ON THEM TO REMEMBER WHEN A QR CODE ALLOWS INSTANT CONNECTION?
  57. 57. CREATE TRACKABLE QR CODES ANDUSE THEM ON ALL PRINTED MEDIA
  58. 58. 1) LOG IN TO GOOGLE’S URL BUILDER TOOLDO A GOOGLE SEARCH FOR“GOOGLE URL BUILDER”OR JUST VISIThttp://bit.ly/gd6NOL(THE ACTUAL URL IS LONG) OR, SCAN THIS QR CODE WITH YOUR SMARTPHONE
  59. 59. 2) ENTER YOUR URLANY URL YOU WANT TOCREATE A QR CODE FOR(DOESN’T HAVE TO BEYOUR HOME PAGE)
  60. 60. 3) ENTER CAMPAIGN SOURCEFOR THIS EXAMPLE:“DALLAS_MORNING_NEWS”
  61. 61. 4) ENTER CAMPAIGN MEDIUMFOR THIS EXAMPLE:“PRINT_AD”
  62. 62. 5) ENTER CAMPAIGN NAMEFOR THIS EXAMPLE:“TRUCK_MONTH_1”(THIS IS WHERE YOUDIFFERENTIATE BETWEENSIMILAR QR CODESUSED IN THE SAME MEDIA)
  63. 63. 6) CLICK “GENERATE URL”YOUR TRACKABLE URLIS GENERATED ON THE FLY
  64. 64. GOOGLE ANALYTICS TRACKING DATA IS ADDEDYOUR TRACKABLE URLCONTAINS THE THREEPOINTS OF INFORMATIONTHAT YOU ENTERED,ALLOWING YOU TOSLICE AND DICE YOURUSAGE DATA INSIDEGOOGLE ANALYTICSAFTER THE CODES ARESCANNED BY USERS.
  65. 65. 7) COPY THE TRACKABLE URLSELECT THE NEWURL IN THE BOTTOMFIELD AND COPY IT
  66. 66. 8) GO TO WWW.BIT.LYBIT.LY IS A URL-SHORTENINGWEBSITE, WHICH AUTOMATICALLYCREATES CUSTOM QR CODESFOR ALL SHORTENED LINKS.
  67. 67. 9) CREATE A LOGIN FOR BIT.LYYOU DON’T HAVE TO CREATEA LOGIN TO SHORTEN URLsAND CREATE QR CODES...BUT IF YOU CREATE A LOGIN,BIT.LY WILL STORE A HISTORYOF EVERY LINK YOU’VESHORTENED, ALONG WITHREAL-TIME USAGE STATS.
  68. 68. 10) PASTE YOUR TRACKABLE URL INTO THE BOXBIT.LY WILL AUTOMATICALLYSHORTEN YOUR LINK
  69. 69. 11) CLICK THE “INFO PAGE +” LINKYOU’LL BE TAKEN TO THE LINKINFO PAGE, WITH REAL-TIMEUSAGE STATS AND YOURCUSTOM QR CODE
  70. 70. 12) RIGHT CLICK ON QR CODE AND “SAVE AS”SAVE THE QR CODE TO YOURHARD DRIVE. MAKE SURE YOUGIVE IT A UNIQUE NAME.
  71. 71. 13) INSERT THE QR CODE INTO PRINT MEDIANEWSPAPER ADSMAGAZINE ADSWINDOW STICKERSBROCHURESBUSINESS CARDSANYTHING ELSE PRINTED...
  72. 72. USE GOOGLE ANALYTICS AND BIT.LY TO TRACKUSING THE TRACKING CODESYOU INSERTED, YOU CANTRACK WEBSITE VISITSIN GOOGLE ANALYTICSBASED OFF OF QR SCANS.YOU CAN ALSO LOG IN TOYOUR BIT.LY ACCOUNTTO VIEW REAL-TIMEUSAGE AND SCAN STATS.
  73. 73. THE 3DIMENSIONS OF THE MODERN MOBILE MARKETERMOBILE WEBSITES MAKE SURE YOUR MOBILE WEBSITE SERVES ALL SMARTPHONE CUSTOMERSLOCAL SEARCH (GOOGLE PLACES) MAKE SURE YOU CLAIM YOUR PLACES LISTING TO SUCCEED IN LOCAL SEARCHESQR CODES TO DIGITIZE NON-DIGITAL MEDIA GIVE CUSTOMERS INSTANT DIGITAL CONNECTION FROM PRINTED MEDIA
  74. 74. THE 3DIMENSIONSOF THE MODERN MOBILE MARKETER QUESTIONS? Bill Berry, VP of Sales bill.berry@autorevo.com @autorevo
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