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The Worlds Largest Focus Group
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The Worlds Largest Focus Group

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  • 1. The World’s Largest Focus Group How to succeed as part of the YouTube community April 2008 Hunter Walk Head of Product Management, YouTube Google Confidential and Proprietary 1
  • 2. What’s YouTube? A place where people share authentic moments Google Confidential and Proprietary 2
  • 3. What’s YouTube? And their aspirational hopes….. Google Confidential and Proprietary 3
  • 4. What’s YouTube? And sometimes the weird, wacky and wonderful ! Google Confidential and Proprietary 4
  • 5. Advertisers, media and community come together Google Confidential and Proprietary 5
  • 6. The Numbers Hundreds of Hundreds of millions of users millions of worldwide playbacks daily 10+ hrs/min 19 countries Google Confidential and Proprietary 6
  • 7. The Secrets of YouTube Google Confidential and Proprietary 7
  • 8. Become part of our community • Discovery – Good metadata – not corporate speak – Your Channel Page – subscriptions are your friend • Engage – Participate - respond to comments, favorite other’s videos – Reach out to YouTube influencers • Extend – Generate off-YouTube embeds – Lots of content - authenticity Remember you try to make a viral video, but they make a video viral ! Google Confidential and Proprietary 8
  • 9. See you on hunter@youtube.com Google Confidential and Proprietary 9

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