AuthorHouse – www.authorhouse.com
Use Your Book to Advance Your Career
In these difficult economic times, it is important for you and your expertise to stand out from
competition. Marketing yourself or your business is crucial to keeping your finances flowing.
The newest way to get more clients or position yourself as an expert is to write a book about
your field.
Connect with your target audience
Writing a “how-to” or “self-help” book in your field can advance you far beyond your
competitors. It will connect you directly with your targeted crowd. Reading a book by you makes
authors feel closer to you. Your readers will be the same clients who need your services. Once
people read and trust the book you have written, they will trust you and your business.
“It [my book] built credibility. Not just for my business, but for me,” said Stacey Hanke,
0B
a keynote speaker, consultant, and co-author of Yes You Can!: Everything You Need
From A to Z to Influence Others to Take Action.
Showcase Your Expertise
Marketing yourself as an expert will give you credibility. In this financial climate, buyers are
being smarter than ever about where they spend their money. You must market yourself and your
business as the most knowledgeable and trustworthy choice. Show you customers and clients that
you fully understand their needs. By reading your book, they will understand your values and
mission of your business. The added endorsement that comes with being a published author will
also help you market yourself.
“People need to understand that the finished product you receive from AuthorHouse has
the same look and feel as any book you could buy at any major bookstore (in fact, all
AuthorHouse books are available through Barnes & Noble, Borders, Amazon, etc!) So,
when you complete the process with AuthorHouse, you are a published author. Many
additional business opportunities may come your way with being an author,” Doug
Wojcieszak, author of Sorry Works! Disclosure, Apology, and Relationships Prevent
Medical Malpractice Claim.
Get Personal with Readers
Books will personalize you and your service. You can write your book as if you are talking to
your reader or encourage them to interact with what your book says through chapter activities.
Readers will feel personally connected to you.
Furthermore, you have the opportunity to open up in your writing. Share a childhood memory,
tragedy, or celebration that you have experienced in your book. Readers will feel as though they
know a deeper side of you and therefore, feel more connected to you and your service.

As you can see, books are a great way to further your career. A published book can be a lot
more dynamic than a business card or advertising. Don’t miss your opportunity to take part in
this growing trend.
To learn more about how AuthorHouse can help advance your career, visit
www.authorhouse.com.