AuthorHouse – www.authorhouse.com
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Benefits of a Book Signing
Signing books at a table in your local Borders or Barnes and Noble may seem like a small
part of the overall success of your book, but the result of your signing may surprise you.
Not only do you have the chance to inspire and connect with your readers , but you get
the opportunity to better understand your target audience. Meeting with readers face-to-
face in a book signing environment may be one of the best ways to market your book.
Sell your book
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Book signings are an excellent way to directly sell your book. While many authors
dream of having their book on a bookshelf, your book is more likely to get purchased if
you’re interacting with potential buyers one-on-one. Furthermore, bookstore managers
may keep any extra books onsite after your signing is over, giving your book further
exposure.
Sell your cause
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No matter what foundation, cause, or belief is close to your heart, book signings are a
great way to spread the word about your most beloved convictions. Talking with potential
readers leaves an impact unmatched by other forms of marketing, making them more
likely to read your book and support your cause.
If you don’t have a specific charity or belief, book signings offer other ways to inspire.
Speaking with readers about your experience may inspire them to follower their dreams.
Many authors feel gratified after a book signing, knowing that they touched someone
else’s life.
Meet your target audience
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A book signing is an exciting opportunity to have face-to-face discussions with your
readers. Fortunately, your readers and buyers can be your best critics and advisors. Use
your book signings to find out what your audience did and didn’t like about your book.
It is also important to understand the personalities of your target audience. In years to
come, you will want to keep them excited and engaged in your books. One-on-one
conversations give you insight into who your audience is comprised of in a deeper way
than online communication or market research.
Often, your audience advertises your book for free. Word-of-mouth is a credible, third
party recommendation, making another reader more likely to give your book a try. A

recommendation from a friend or relative is an important factor to a reader when deciding
on a book to purchase. Readers feel close and personal with an author they’ve met and
often show the signed book to friends and family members.
Help the host help you
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Bookstores and conventions advertise your event to get people in their store. Often, stores
and conventions use high profile display materials to announce your visit. They will most
likely highlight you and your book in promotional mailings, newsletters, newspaper ads,
media interviews and more. The publicity helps the bookstore or event. It also helps you.
Some hosts will provide you with special opportunities. For instance, AuthorHouse is
offering a package for a book signing and Author Video for the AARP National Event
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and Expo at the Sands Expo and Convention Center in Las Vegas, Nevada. Check out
our Web site to see if this event would benefit your book.
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