Marketing Automation Decoded
www.authentiasoft.com
Today’s Presenter
@JonDiPietro
www.authentiasoft.com
Marketing Automation Decoded
• What is marketing automation?
• Why use it?
• Digital Marketing Proce...
What Is
Marketing
Automation?
www.authentiasoft.com
Email Marketing
www.authentiasoft.com
Landing Pages
www.authentiasoft.com
Lead Management
www.authentiasoft.com
CRM Integration
www.authentiasoft.com
Social Media Marketing
www.authentiasoft.com
Analytics & Reporting
www.authentiasoft.com
Why Automate?
• Intelligence
• Scalability
• Efficiency
• Functionality
www.authentiasoft.com
How to Automate?
• Piecemeal
www.authentiasoft.com
How to Automate?
• Piecemeal
• All-in-one
The Digital
Marketing
Process
www.authentiasoft.com
Step #1: Attract
• Create Offers
www.authentiasoft.com
Step #1: Attract
• Create Offers
• Promote
www.authentiasoft.com
Step #2: Convert
• Create Offers
• Promote
• Convert
www.authentiasoft.com
Step #3: Close
• Create Offers
• Promote
• Convert
• Close
Marketing
Technologies
www.authentiasoft.com
Website
• Content Management
System
www.authentiasoft.com
Website
• Content Management
System
• Forms Module
www.authentiasoft.com
Email
• Campaigns
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
• Segments
www.authentiasoft.com
Email
• Campaigns
• Auto-responders
• Segments
• Reporting
www.authentiasoft.com
CRM
• Lead Scoring
www.authentiasoft.com
CRM
• Lead Scoring
• Workflow
www.authentiasoft.com
CRM
• Lead Scoring
• Workflow
• Reporting
www.authentiasoft.com
Analytics
• Traffic Sources
• Conversion
– Rates
– Paths
– Assisted
www.authentiasoft.com
“Super Glue” (Zapier)
Building a
Marketing
Automation
Machine
www.authentiasoft.com
Overview
Calls to
Action
Thank You
Page
Landing
Page
Conversion
Form
www.authentiasoft.com
Ingredients
WordPress
Gravity Forms ($)
Mailchimp
Salesforce ($)
Zapier
Google Analytics
www.authentiasoft.com
Preparation
• Email Segment
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
• Call to Action
www.authentiasoft.com
Preparation
• Email Segment
• Thank You Page
• Conversion Form
• Landing Page
• Call to Action
• Ana...
“All-In-One”
Solutions
www.authentiasoft.com
Marketing Automation Vendors
Solution Monthly Cost
Infusionsoft (Plus) $299
Hubspot (Professional) $...
THANKS FOR ATTENDING! QUESTIONS?
Newsletter:
www.authentiasoft.com/newsletter
Blog:
www.authentiasoft.com/blog
Email:
jdip...
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Marketing Automation Technology Decoded

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Are you confused about all of this marketing automation technology? Do you want to understand how to connect your website to your email marketing software and your CRM (customer relationship management) platform while measuring it all with Google Analytics?

In this presentation:
You’ll understand four fundamental technologies required for inbound marketing.
You’ll see an example of a complete system using nothing but free tools.
You’ll learn what the professional tools offer value and what sets them apart.

Published in: Business, Technology
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  • Components:Email marketingLanding pagesLead managementCRM integrationSocial media marketing Analytics & reporting
  • Marketing Automation Technology Decoded

    1. 1. Marketing Automation Decoded
    2. 2. www.authentiasoft.com Today’s Presenter @JonDiPietro
    3. 3. www.authentiasoft.com Marketing Automation Decoded • What is marketing automation? • Why use it? • Digital Marketing Process • Marketing Automation Technologies • Sample Recipe
    4. 4. What Is Marketing Automation?
    5. 5. www.authentiasoft.com Email Marketing
    6. 6. www.authentiasoft.com Landing Pages
    7. 7. www.authentiasoft.com Lead Management
    8. 8. www.authentiasoft.com CRM Integration
    9. 9. www.authentiasoft.com Social Media Marketing
    10. 10. www.authentiasoft.com Analytics & Reporting
    11. 11. www.authentiasoft.com Why Automate? • Intelligence • Scalability • Efficiency • Functionality
    12. 12. www.authentiasoft.com How to Automate? • Piecemeal
    13. 13. www.authentiasoft.com How to Automate? • Piecemeal • All-in-one
    14. 14. The Digital Marketing Process
    15. 15. www.authentiasoft.com Step #1: Attract • Create Offers
    16. 16. www.authentiasoft.com Step #1: Attract • Create Offers • Promote
    17. 17. www.authentiasoft.com Step #2: Convert • Create Offers • Promote • Convert
    18. 18. www.authentiasoft.com Step #3: Close • Create Offers • Promote • Convert • Close
    19. 19. Marketing Technologies
    20. 20. www.authentiasoft.com Website • Content Management System
    21. 21. www.authentiasoft.com Website • Content Management System • Forms Module
    22. 22. www.authentiasoft.com Email • Campaigns
    23. 23. www.authentiasoft.com Email • Campaigns • Auto-responders
    24. 24. www.authentiasoft.com Email • Campaigns • Auto-responders • Segments
    25. 25. www.authentiasoft.com Email • Campaigns • Auto-responders • Segments • Reporting
    26. 26. www.authentiasoft.com CRM • Lead Scoring
    27. 27. www.authentiasoft.com CRM • Lead Scoring • Workflow
    28. 28. www.authentiasoft.com CRM • Lead Scoring • Workflow • Reporting
    29. 29. www.authentiasoft.com Analytics • Traffic Sources • Conversion – Rates – Paths – Assisted
    30. 30. www.authentiasoft.com “Super Glue” (Zapier)
    31. 31. Building a Marketing Automation Machine
    32. 32. www.authentiasoft.com Overview Calls to Action Thank You Page Landing Page Conversion Form
    33. 33. www.authentiasoft.com Ingredients WordPress Gravity Forms ($) Mailchimp Salesforce ($) Zapier Google Analytics
    34. 34. www.authentiasoft.com Preparation • Email Segment
    35. 35. www.authentiasoft.com Preparation • Email Segment • Thank You Page
    36. 36. www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form
    37. 37. www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page
    38. 38. www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page • Call to Action
    39. 39. www.authentiasoft.com Preparation • Email Segment • Thank You Page • Conversion Form • Landing Page • Call to Action • Analytics Goal
    40. 40. “All-In-One” Solutions
    41. 41. www.authentiasoft.com Marketing Automation Vendors Solution Monthly Cost Infusionsoft (Plus) $299 Hubspot (Professional) $800 Pardot (Enterprise) $2,000 Marketo (Standard) $3,995 Eloqua $4,000
    42. 42. THANKS FOR ATTENDING! QUESTIONS? Newsletter: www.authentiasoft.com/newsletter Blog: www.authentiasoft.com/blog Email: jdipietro@authentiasoft.com

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