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Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
Blogging for Business
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Blogging for Business

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If you're considering starting a blog to promote your business or have tried and struggled with blogging, then this Blogging for Business webinar will be extremely valuable to you. …

If you're considering starting a blog to promote your business or have tried and struggled with blogging, then this Blogging for Business webinar will be extremely valuable to you.

After watching this webinar, you will learn:

You'll understand the three ways blogging can benefit any business.

You'll learn how to plan and prepare to launch a successful blog by understanding the balance between quantity and consistency and learning tricks for generating a consistent stream of article ideas.

You'll discover powerful tips for writing effective blog posts that will attract readers and keep them coming back for more.

You'll learn how to promote your blog across the web and build a loyal audience.

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  • Demonstrate expertise
  • Create links, focus on keywords
  • The first and most egregious mistake I see companies make in social media is that they get talked into employing social media tactics without an Internet marketing strategy. This means understanding how the entire web presence will be used in pursuit of the ultimate goal; gaining customers. The website, search engine optimization and social media strategies must all be aligned and compliment one another before tactics can be considered.
  • According to a report from Pingdom.com, 52 out of the Technorati Top 100 blogs use WordPress as their platform of choice, up from 48 blogs last year. Four years ago, that number stood at 32.
  • Rule #1 of sales: ask for it
  • Transcript

    • 1. Business Blogging 101 (and 102 and 103)
    • 2. Jon DiPietro
    • 3. Where does blogging fit? Content Measure Optimize Inbound Marketing Convert Promote
    • 4. What We’ll Cover Goals Step 1: Plan Step 2: Publish Step 3: Promote
    • 5. GOALS
    • 6. Goals: Thought Leadership Demonstrate Expertise
    • 7. Goals: Search Engine Optimization Link Love
    • 8. Goals: Drive Conversions Reciprocity
    • 9. Step One: Plan
    • 10. “Tactics without strategy is the noise before defeat” Art of War by nbarreto on Flickr
    • 11. Plan: Set Expectations J-Curves
    • 12. Plan: Content Managemen t System Instant Website
    • 13. Plan: Content Managemen t System WordPress
    • 14. Plan: Bolting On www yourcompany com This is your “Google ID” blog.yourcompany.com ✔ www.yourcompany.com/blog ✔ yourcompany.wordpress.com ✗ www.yourcompanyblog.com ✗ Don’t split your efforts!
    • 15. Plan: Outcomes Start with the end
    • 16. Plan: Keywords Volume Competition Cost Google Keyword Planner
    • 17. Plan: Quantity More is better, but…
    • 18. Plan: Consistency Consistency is more better!
    • 19. Plan: The eBook Trick the chapters Break up and sections Instead of monolithic white papers Smaller, bit sized Into Blog posts eBook to Posts Posts to eBook
    • 20. Plan: The PowerPoint Trick Turn a Presentation Into a Content Bonanza
    • 21. Plan: Balance & Variety Think healthy diet
    • 22. Plan: Editorial Calendar Spreadsheet
    • 23. Preparation
    • 24. Plan: ABC Always Be Collecting
    • 25. Plan: Intelligence RSS, Q&A, Google Alerts
    • 26. Plan: Tools Evernote
    • 27. Step 2: Publish
    • 28. Publish: Storytelling Climax Conflict Inciting Incident Opening Value Closing Value Conflict
    • 29. Publish: Titles Curiosity Suspense Fear
    • 30. Publish: Writing Don’t bury the lead
    • 31. Publish: Writing Readability
    • 32. Publish: Writing “The effects of the bush fires could be seen thousands of kilometers away and disrupted businesses across Victoria. At Melbourne Airport, flights schedules were disrupted and normal operation was difficult due to low visibility and choking effects of smoke.” “The effects of the bush fires were felt far beyond affected areas.” Photo used under Creative Commons license courtesy of Rusty Stewart (rustystewart) on Flickr Pictures
    • 33. Publish: Writing © Image Rights
    • 34. Publish: Writing search.creativecommons.org
    • 35. Publish: Writing Conversational
    • 36. Step 3: Promote
    • 37. Promote: BrownNosing Attract attention of influencers
    • 38. Promote: Share Schedulers: Hootsuite, Buffer
    • 39. Promote: Leverage LinkedIn, Quora
    • 40. Promote: Reuse YouTube, Slideshare
    • 41. Promote • • • • • Email Signatures Contests Blog Directories YouTube intro video Website Banners Additional Tips
    • 42. Wrap-Up Planning: When you fail to plan, you plan to fail! Publishing: Invest evenly in writing, title and images. Promoting: Settle in for a long journey!!
    • 43. Questions
    • 44. Thank You Email: jdipietro@authentiasoft.com Blog: authentiasoft.com/blog Twitter: @JonDiPietro

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