Tennis australia
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Tennis australia

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Tennis australia Tennis australia Presentation Transcript

  • Do something Australian onAustralia Day -Play Tennis
  • Tennis is . . .A sport for everyoneall ages, all abilities and all cultures
  • Participation Strategy. . .• Efficient Programdelivery• Competitiondevelopment• Converting interest
  • Objectives of the pilot Create Connect Promote
  • South AustraliaGrange Lawn TennisClubNSWChatswood TennisClubACTMelba Tennis ClubVictoriaMelbourne Park&Sunshine Park
  • Creating opportunities . . .
  • Connecting communities . . .
  • Promoting cultural diversity and Australian Culture. . .
  • Australia Day.xspfvideo
  • Legacy of the PilotEstablished Connections- councils- community groups- government departmentsStrengthen- engagement- sense of communityIncreased- participation- exposure- awareness- club growth opportunitiesAs a result. . .
  • Legacy of the Pilot . . .Case Study – Sunshine Park, Victoria• Council connection• Community groups• New and returned members•New tennis programs•Proven experience and success•New courts
  • Legacy of the Pilot . . .Case Study – Chatswood Tennis Club, Sydney• Community relationship• New and returnedmembers – over 200•Over 1200 enquiries•Leverage of Nationalcampaigns
  • Challenges . . .• Drivers•Volunteers•Timing•Sustainability
  • Tennis Australia is . . .Committed to creating a year round presence inthe local community clubs through a five yearcommunity engagement program.
  • •Healthier, more socially connected communities•Sustainable ‘open community clubs’•‘Do something Australian on Australia Day- playtennis’ will be known by all Australians.As a result by 2017...
  • How will we get there?250Local Community Organisers60,000+hoursLocal Community Organisers will be employed to create, connect,promote and coordinate open play opportunities for new Australiansand people from diverse multicultural backgrounds ...
  • Strong existing network
  • Projected growth . . .Targeted , scaled and populous. . .One venue = 200 participants for each Australia Day celebration240 hours of free year round community activityProgram Delivery 5 venues 50 venues 100 venues 200 venues 250 venuesAccess hours 30 12,000 24,000 48,000 60,000People engaged 800 20,000 40,000 80,000 100,000
  • Existing PR campaignsSponsorship/PartnersTennis Australia is committed to engaging a sponsor andfederal funding
  • Build sustainable communitiesthrough tennis