Tennis australia

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Tennis australia

  1. 1. Do something Australian onAustralia Day -Play Tennis
  2. 2. Tennis is . . .A sport for everyoneall ages, all abilities and all cultures
  3. 3. Participation Strategy. . .• Efficient Programdelivery• Competitiondevelopment• Converting interest
  4. 4. Objectives of the pilot Create Connect Promote
  5. 5. South AustraliaGrange Lawn TennisClubNSWChatswood TennisClubACTMelba Tennis ClubVictoriaMelbourne Park&Sunshine Park
  6. 6. Creating opportunities . . .
  7. 7. Connecting communities . . .
  8. 8. Promoting cultural diversity and Australian Culture. . .
  9. 9. Australia Day.xspfvideo
  10. 10. Legacy of the PilotEstablished Connections- councils- community groups- government departmentsStrengthen- engagement- sense of communityIncreased- participation- exposure- awareness- club growth opportunitiesAs a result. . .
  11. 11. Legacy of the Pilot . . .Case Study – Sunshine Park, Victoria• Council connection• Community groups• New and returned members•New tennis programs•Proven experience and success•New courts
  12. 12. Legacy of the Pilot . . .Case Study – Chatswood Tennis Club, Sydney• Community relationship• New and returnedmembers – over 200•Over 1200 enquiries•Leverage of Nationalcampaigns
  13. 13. Challenges . . .• Drivers•Volunteers•Timing•Sustainability
  14. 14. Tennis Australia is . . .Committed to creating a year round presence inthe local community clubs through a five yearcommunity engagement program.
  15. 15. •Healthier, more socially connected communities•Sustainable ‘open community clubs’•‘Do something Australian on Australia Day- playtennis’ will be known by all Australians.As a result by 2017...
  16. 16. How will we get there?250Local Community Organisers60,000+hoursLocal Community Organisers will be employed to create, connect,promote and coordinate open play opportunities for new Australiansand people from diverse multicultural backgrounds ...
  17. 17. Strong existing network
  18. 18. Projected growth . . .Targeted , scaled and populous. . .One venue = 200 participants for each Australia Day celebration240 hours of free year round community activityProgram Delivery 5 venues 50 venues 100 venues 200 venues 250 venuesAccess hours 30 12,000 24,000 48,000 60,000People engaged 800 20,000 40,000 80,000 100,000
  19. 19. Existing PR campaignsSponsorship/PartnersTennis Australia is committed to engaging a sponsor andfederal funding
  20. 20. Build sustainable communitiesthrough tennis

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