Doubling Down:Getting SEO & Social Valuefrom Online Ad Campaigns
David Vogelpohl    @davidvmc david@marketingclique.com
Typical SEO Strategy
Research Keywords
Write Content
Build Links
Social Media
Problems with Typical
Keyword Research Doesn’t Include Conversion Rates
Content Writing is Hard Work
You have to beg for links
Social Media is a Limited Universe
You’re already paying so      it’s time to…
Double Down!
SEM and Keyword ResearchFind out what keywords are valuable before doing all the hard SEO work
SEM / Display and Back LinksUse long tail / cheap traffic to promotecontent, gain exposure and create links
SEM / Display and Content Creation   Create a guest post landing page   and buy traffic to attract writers
SEM / Display and Social Media  Buy traffic and point it to your   Social media profiles (gasp!)        +            =
Affiliates and Back Links       Make them        Ask them Guest post on their site  Pay them (gasp, again)
Affiliates and Content Creation      You’re doing them a favor,        so they’ll do it for free          and do a good jo...
Affiliates and Social Media     Support deep linking andencourage them to promote content         on social media
What you’ve learned    Use SEM for research Use ads to promote content  Use ads to create contentMake affiliates give you ...
David Vogelpohl    @davidvmc david@marketingclique.com
Upcoming SlideShare
Loading in...5
×

David Vogelpohl Austin SEO presentation

197

Published on

David Vogelpohl is the CEO of Marketing Clique http://www.marketingclique.com/ , a web development and online marketing agency located in Austin, TX which services clients around the world. He's also the founder of TapFire Mobile http://tapfiremobile.com/ a mobile app development firm. David is a speaker at national conferences like Pubcon, Affiliate Summit, Word Camp and a variety of meetups covering topics like SEO, PPC, Affiliate Marketing, WordPress, Analytics and Mobile. Follow David Vogelpohl @davidvmc https://twitter.com/davidvmc

Published in: Art & Photos
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
197
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

David Vogelpohl Austin SEO presentation

  1. 1. Doubling Down:Getting SEO & Social Valuefrom Online Ad Campaigns
  2. 2. David Vogelpohl @davidvmc david@marketingclique.com
  3. 3. Typical SEO Strategy
  4. 4. Research Keywords
  5. 5. Write Content
  6. 6. Build Links
  7. 7. Social Media
  8. 8. Problems with Typical
  9. 9. Keyword Research Doesn’t Include Conversion Rates
  10. 10. Content Writing is Hard Work
  11. 11. You have to beg for links
  12. 12. Social Media is a Limited Universe
  13. 13. You’re already paying so it’s time to…
  14. 14. Double Down!
  15. 15. SEM and Keyword ResearchFind out what keywords are valuable before doing all the hard SEO work
  16. 16. SEM / Display and Back LinksUse long tail / cheap traffic to promotecontent, gain exposure and create links
  17. 17. SEM / Display and Content Creation Create a guest post landing page and buy traffic to attract writers
  18. 18. SEM / Display and Social Media Buy traffic and point it to your Social media profiles (gasp!) + =
  19. 19. Affiliates and Back Links Make them Ask them Guest post on their site Pay them (gasp, again)
  20. 20. Affiliates and Content Creation You’re doing them a favor, so they’ll do it for free and do a good job!Pro Tip: They already know your industry and are probably a recognized name.
  21. 21. Affiliates and Social Media Support deep linking andencourage them to promote content on social media
  22. 22. What you’ve learned Use SEM for research Use ads to promote content Use ads to create contentMake affiliates give you linksUse affiliates to create content
  23. 23. David Vogelpohl @davidvmc david@marketingclique.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×