Dental Hygienists
                2010                    Helping Tobacco
                                           Users...
The New California Gold Rush
                   Vision
        • All dental hygienists in California
        incorporate t...
The New California Gold Rush
                   Vision
        • This tobacco intervention initiative
        to be used a...
The New California Gold Rush
                    Goals
        • Increase the number of dental
        hygienists who ask ...
The New California Gold Rush
                    Goals
        • Increase the number of referrals
        (Calls to Helpli...
Where are we now?
        • 55.9% of hygienists ask about
        tobacco use.
        • 50% of hygienists refer tobacco
 ...
Where do we want to be?
                   By 2010. . . .
        Ask        from 55.9%                   to 75%

        ...
How will we get there?
        • Through a wide array of strategies
        used by the Gold Rush partners,
        includ...
How will we get there?
        • Sonicare and OraPharma reps
        visiting dental offices.

        • An incentive-base...
How will we know we are
                   getting there?
        • Monthly Summary Reports.
        • The Helpline keepin...
LOG IN TO WIN! Competition
        • June 1, 2008 through May 31, 2009.

        • Keep track of how many tobacco
        ...
LOG IN TO WIN! Competition
               Monthly Prizes
             2 prizes awarded each month

               1. Highe...
LOG IN TO WIN!
            Highest Number of Referrals
        •   Nordstrom Spa Gift Card
        •   iPod Shuffle with i...
LOG IN TO WIN!
                      Random Drawing
        •   CDHA Homestudy Course
        •   Oral Cancer Reference Ma...
LOG IN TO WIN!
                       GRAND PRIZE
        • 1 year ADHA Membership
        • Registration to the 2009 ADHA...
How Do You LOG IN TO WIN?




How do you LOG IN TO WIN?




                                  16
Go to www.cdha.org. Click on the LOG IN TO WIN! link.
First you will need to order some Take Charge Gold Cards from the California
Smokers’ Helpline.


There is a Spanish walle...
Click on this link to register for the competition and report your referrals.
Fill out this form and report the number of Gold Cards you gave out to tobacco
users.


You can fill out the report at the...
The competition rules are listed here along with all the great prizes to be
awarded.
Promotion of the
        LOG IN TO WIN! Competition




Here is how to promote the LOG IN TO WIN! competition.




       ...
Promotion of the
        LOG IN TO WIN! Competition
         • CDHA Meetings
         • Component Meetings
         • Cons...
Promotion of the
         LOG IN TO WIN! Competition
              Partnered Mailer




This is the first partnered mailer...
Promotion of the
        LOG IN TO WIN! Competition
            Component Websites




This simple message is available to...
Promotion of the
        LOG IN TO WIN! Competition
        CDHA Journal and Component
                Newsletters




Her...
Tobacco Treatment Resources




On the Gold Rush web site, there are several tobacco treatment resources
available to help...
On The New California Gold Rush website, a new feature has been added to
the website, “Click-to-call.”


Click-to-call is ...
You can download and print the ADHA Tobacco Treatment Protocols for the
Dental Practice, and view webcasts that will help ...
The New California
    Gold Rush
   Partnership
         California Dental Hygienists’ Association
                       ...
Upcoming SlideShare
Loading in...5
×

The New California Gold Rush (Speakers Notes)

667

Published on

These are the speakers notes that accompany The New California Gold Rush presentation.

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
667
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The New California Gold Rush (Speakers Notes)

  1. 1. Dental Hygienists 2010 Helping Tobacco Users Quit The New California Gold Rush The New California Gold Rush is a campaign to encourage dental hygienists to intervene with tobacco users. This campaign coincides with Healthy People 2010 national health objectives. 1
  2. 2. The New California Gold Rush Vision • All dental hygienists in California incorporate the Ask. Advise. Refer. model into clinical practice. The first vision of The California Gold Rush is for all dental hygienists in California incorporate the Ask. Advise. Refer. model into clinical practice. 2
  3. 3. The New California Gold Rush Vision • This tobacco intervention initiative to be used as an example for other state constituents to follow. The second vision of the Gold Rush campaign is that this tobacco intervention initiative can be used as an example for other state constituents to follow. 3
  4. 4. The New California Gold Rush Goals • Increase the number of dental hygienists who ask about tobacco use and refer tobacco users to the California Smokers’ Helpline. Smokers’ The first goal of the Gold Rush campaign is to increase the number of dental hygienists who ask about tobacco use and refer tobacco users to the California Smokers’ Helpline. 4
  5. 5. The New California Gold Rush Goals • Increase the number of referrals (Calls to Helpline) from dental hygienists and dental offices. The second goal is the increase the number of calls to the California Smokers’ Helpline from dental hygienists and dental offices. 5
  6. 6. Where are we now? • 55.9% of hygienists ask about tobacco use. • 50% of hygienists refer tobacco users to the Helpline. • Helpline referrals from dental offices average about 10 calls per month. Where are we now? According to a baseline survey, 55.9% of hygienists ask about tobacco use. 50% of hygienists refer tobacco users to the California Smokers’ Helpline. Helpline referrals from dental offices average about 10 calls per month. 6
  7. 7. Where do we want to be? By 2010. . . . Ask from 55.9% to 75% Refer from 50% to 75% Calls from 10 calls to 18 calls Where do we want to be? The New California Gold Rush partners have agreed that we can increase these percentages to 75% by 2010, and increase the number of referrals from dental hygienists and dental offices to 18 calls per month by 2010. 7
  8. 8. How will we get there? • Through a wide array of strategies used by the Gold Rush partners, including partnered mailings, constant contact e-communications, and community outreach. How will we get there? To reach the target goal, the partners will participate in a wide array of strategies including partnered mailings, constant contact e-communications and community outreach. 8
  9. 9. How will we get there? • Sonicare and OraPharma reps visiting dental offices. • An incentive-based campaign. • A website dedicated to the campaign. Sonicare and OraPharma sales reps will promote the Gold Rush campaign to the dental offices they visit. A year long incentive-based competition, and web site dedicated to the campaign. 9
  10. 10. How will we know we are getting there? • Monthly Summary Reports. • The Helpline keeping track of calls from dental hygienists and dental offices. • Surveying hygienists in 2009 and again in 2010. How will we know we are getting there? Through a monthly Summary Report to all partners. The Helpline will keep track of calls from dental hygienists and dental offices. We will survey hygienists at the end of the competition and again in 2010. 10
  11. 11. LOG IN TO WIN! Competition • June 1, 2008 through May 31, 2009. • Keep track of how many tobacco users receive a Gold Card from you. • Report the number of referrals. The LOG IN TO WIN! competition began on June 1, 2008 and will continue through May 31, 2009. Participants will keep track of how many tobacco users they refer to the California Smokers’ Helpline and receive a Gold Card from them. Report the number of Gold Cards you gave out to tobacco users on the LOG IN TO WIN! registration page. 11
  12. 12. LOG IN TO WIN! Competition Monthly Prizes 2 prizes awarded each month 1. Highest number of referrals 2. Random drawing Two prizes will be awarded each month. Once participants have registered and reported their referrals, they will be eligible to receive great prizes along the way. A prize will be awarded to the dental hygienist with the highest number of referrals at the end of each month. Monthly participants will be eligible to receive a prize through a random drawing. 12
  13. 13. LOG IN TO WIN! Highest Number of Referrals • Nordstrom Spa Gift Card • iPod Shuffle with iTunes Gift Card • New Lifestyles Pedometer • 24 Hour Fitness Membership • Williams Sonoma Gift Card • Macy’s Gift Card Macy’ • More Gift Cards Sponsored by Philips Sonicare and SCLC Each month the hygienist with the highest number of referrals will receive one of these great prizes sponsored by the Smoking Cessation Leadership Center (SCLC) and Philips Sonicare. 13
  14. 14. LOG IN TO WIN! Random Drawing • CDHA Homestudy Course • Oral Cancer Reference Manual • Sonicare Flash Drive • Jamba Juice Gift Cards • Starbucks Gift Cards • See’s Candies Gift Cards See’ Sponsored by CDHA, Philips Sonicare and SCLC Every month participants will be eligible to receive a prize through a random drawing. The monthly prizes will include. . . .Sponsored by CDHA, SCLC and Sonicare. 14
  15. 15. LOG IN TO WIN! GRAND PRIZE • 1 year ADHA Membership • Registration to the 2009 ADHA Annual Session, Washington, D.C. • Roundtrip airfare • 4 nights accommodation at the Omni Shoreham Hotel • Crystal Award Sponsored by Philips Sonicare All registered participants will be eligible to compete for the GRAND PRIZE. The GRAND PRIZE will be awarded to the one dental hygienist who makes the greatest number of referrals by the end of the competition. . . .May 31, 2009. The GRAND PRIZE is sponsored by Philips Sonicare. 15
  16. 16. How Do You LOG IN TO WIN? How do you LOG IN TO WIN? 16
  17. 17. Go to www.cdha.org. Click on the LOG IN TO WIN! link.
  18. 18. First you will need to order some Take Charge Gold Cards from the California Smokers’ Helpline. There is a Spanish wallet card available as well as other FREE promotional materials. Order Gold Cards online or download and print an order form then fax the order form to the Helpline.
  19. 19. Click on this link to register for the competition and report your referrals.
  20. 20. Fill out this form and report the number of Gold Cards you gave out to tobacco users. You can fill out the report at the end of the day or work week. . . .or at any time that is convenient for you. Click here for the competition rules.
  21. 21. The competition rules are listed here along with all the great prizes to be awarded.
  22. 22. Promotion of the LOG IN TO WIN! Competition Here is how to promote the LOG IN TO WIN! competition. 22
  23. 23. Promotion of the LOG IN TO WIN! Competition • CDHA Meetings • Component Meetings • Constant Contact e-mailers • Component Newsletters • Partnered Mailers This PowerPoint presentation can be used to promote the competition through CDHA and components meetings, constant contact e-mailers, websites, and component newsletters. The Gold Rush partners will send a jumbo post card to encourage dental hygienists to LOG IN TO WIN! 23
  24. 24. Promotion of the LOG IN TO WIN! Competition Partnered Mailer This is the first partnered mailer was sent to 14,730 registered dental hygienists in November 2008. 24
  25. 25. Promotion of the LOG IN TO WIN! Competition Component Websites This simple message is available to be posted on component websites. It also can be used for component electronic newsletters. 25
  26. 26. Promotion of the LOG IN TO WIN! Competition CDHA Journal and Component Newsletters Here is a print ad that can be published in the CDHA Journal and Component newsletters. This also can be posted on websites as well. 26
  27. 27. Tobacco Treatment Resources On the Gold Rush web site, there are several tobacco treatment resources available to help your patients in their tobacco cessation efforts. 27
  28. 28. On The New California Gold Rush website, a new feature has been added to the website, “Click-to-call.” Click-to-call is quick, convenient, and free! Those patients who would like help quitting can simply click on the icon to speak with a Helpline counselor. After selecting the Click-to-call icon, a box will appear where the patient can type in their telephone number, and indicate when they would like a call back (either right away or up to 5 minutes). A Helpline counselor will return their call and work with the patient to create an individual quit plan.
  29. 29. You can download and print the ADHA Tobacco Treatment Protocols for the Dental Practice, and view webcasts that will help you implement the Ask. Advise. Refer. model into clinical practice. EX is a free plan that will help your patients stop smoking. The Health Consequences of Smoking on the Human Body outlines the effects of smoking on different organs of the body. There a several tobacco treatment continuing education courses available to you.
  30. 30. The New California Gold Rush Partnership California Dental Hygienists’ Association Hygienists’ Smoking Cessation Leadership Center California Smokers’ Helpline Smokers’ California Diabetes Program American Cancer Society Philips Sonicare OraPharma 30

×