• Save
BuzzFeed Presentation
Upcoming SlideShare
Loading in...5
×
 

BuzzFeed Presentation

on

  • 24,352 views

Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.

Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.

Statistics

Views

Total Views
24,352
Views on SlideShare
4,173
Embed Views
20,179

Actions

Likes
12
Downloads
0
Comments
0

28 Embeds 20,179

http://media-outlines.hateblo.jp 15724
http://www.huffingtonpost.jp 1769
http://m.huffpost.com 1764
http://blogos.com 310
http://feedly.com 157
http://newclassic.jp 144
http://lite.blogos.com 96
http://societyzero.wordpress.com 53
http://admin.blogos.com 33
http://allabout.co.jp 27
http://gw.datahouse.co.kr 22
http://gaiax-socialmedialab.jp 20
http://www.google.co.jp 14
http://www.feedspot.com 9
https://www.google.co.jp 5
http://plus.url.google.com 5
http://digg.com 4
http://www.newsblur.com 4
http://rss.ameba.jp 4
http://www.google.com 3
http://garoll.net 3
http://bicycle.life.coocan.jp 2
http://cms.allabout.co.jp 2
http://www.famipoo.com 1
http://reader.softama.com 1
https://www.facebook.com 1
https://m.facebook.com&_=1390353050846 HTTP 1
http://mapi.huffingtonpost.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

BuzzFeed Presentation BuzzFeed Presentation Presentation Transcript

  • BuzzFeedBy: Austin J. Hunt
  • History Launched in 2006 by Jonah Peretti “The Viral Web in Real Time” 2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc. 2012-Present: Viral Content, Longform, Breaking News, Politics. Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
  • Market/FinancialPerformance Independent Peretti’s Huffington Post bought by AOL for $300m Location Started in New York City Now in Los Angeles and London
  • Business Model BuzzFeed has found “The Secret.” Generating content based on virality Distribute/Promote content as it was advertisement Generating advertisement/content seamlessly Earn revenue per-click
  • Production/Distribution ofContent Social Sharing People want to share content that is clever, cool, andwill help build their person brand on social media. Content Marketing Different from Old Style Marketing Partnered with Virgin Mobile
  • Target Market Broad and Unique Not traditional demographics “Bored at Work” Audience Mental breaks at work Sharing articles, stories, lists Larger than TV audience “Bored in Line” Sharing “attractive” content Non-clickable Pictures, memes, gifs, tweets “We spend a lot less time thinking how to targetand a lot more thinking on what people aresharing.”
  • Choice of Content Audio/Visual Pictures, Videos, Memes, Gifs Lists/Articles Humor, Sports, Entertainment, Politics Original Reporting and Longform Journalism Breaking News - @BuzzFeedNews Twitter
  • Strengths Science of Social Sharing Combining News/Information with Brand Marketing “Bigger than the brand” approach Employees make the brand what it is instead of thebrand making the employee.
  • Weaknesses Not well-known outside the under-25 market Started from the bottom Not taken seriously at the beginning
  • Opportunities Going Public Predicted to be one of the first $1B buyouts Tapping into larger demographic Older generation of internet users
  • Conclusion Transformed from startup to one of the hottestmedia organization on the web. 30 million unique visitors a month Long-term Vision Bigger demographic Original reporting Increasing brand recognition