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BuzzFeed Presentation



Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.

Media portfolio presentation of BuzzFeed. I went through a brief histroy of the company, along with how the company produces, distributes, and markets their content.



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http://media-outlines.hateblo.jp 15724
http://www.huffingtonpost.jp 1769
http://m.huffpost.com 1764
http://blogos.com 310
http://feedly.com 157
http://newclassic.jp 144
http://lite.blogos.com 96
http://societyzero.wordpress.com 53
http://admin.blogos.com 33
http://allabout.co.jp 27
http://gw.datahouse.co.kr 22
http://gaiax-socialmedialab.jp 20
http://www.google.co.jp 14
http://www.feedspot.com 9
https://www.google.co.jp 5
http://plus.url.google.com 5
http://digg.com 4
http://www.newsblur.com 4
http://rss.ameba.jp 4
http://www.google.com 3
http://garoll.net 3
http://bicycle.life.coocan.jp 2
http://cms.allabout.co.jp 2
http://www.famipoo.com 1
http://reader.softama.com 1
https://www.facebook.com 1
https://m.facebook.com&_=1390353050846 HTTP 1
http://mapi.huffingtonpost.com 1



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BuzzFeed Presentation BuzzFeed Presentation Presentation Transcript

  • BuzzFeedBy: Austin J. Hunt
  • History Launched in 2006 by Jonah Peretti “The Viral Web in Real Time” 2006-2011: Viral Content, Lists, Memes, Pictures, Videos, etc. 2012-Present: Viral Content, Longform, Breaking News, Politics. Ben Smith: New Editor-In-Cheif (Former Politico Journalist)
  • Market/FinancialPerformance Independent Peretti’s Huffington Post bought by AOL for $300m Location Started in New York City Now in Los Angeles and London
  • Business Model BuzzFeed has found “The Secret.” Generating content based on virality Distribute/Promote content as it was advertisement Generating advertisement/content seamlessly Earn revenue per-click
  • Production/Distribution ofContent Social Sharing People want to share content that is clever, cool, andwill help build their person brand on social media. Content Marketing Different from Old Style Marketing Partnered with Virgin Mobile
  • Target Market Broad and Unique Not traditional demographics “Bored at Work” Audience Mental breaks at work Sharing articles, stories, lists Larger than TV audience “Bored in Line” Sharing “attractive” content Non-clickable Pictures, memes, gifs, tweets “We spend a lot less time thinking how to targetand a lot more thinking on what people aresharing.”
  • Choice of Content Audio/Visual Pictures, Videos, Memes, Gifs Lists/Articles Humor, Sports, Entertainment, Politics Original Reporting and Longform Journalism Breaking News - @BuzzFeedNews Twitter
  • Strengths Science of Social Sharing Combining News/Information with Brand Marketing “Bigger than the brand” approach Employees make the brand what it is instead of thebrand making the employee.
  • Weaknesses Not well-known outside the under-25 market Started from the bottom Not taken seriously at the beginning
  • Opportunities Going Public Predicted to be one of the first $1B buyouts Tapping into larger demographic Older generation of internet users
  • Conclusion Transformed from startup to one of the hottestmedia organization on the web. 30 million unique visitors a month Long-term Vision Bigger demographic Original reporting Increasing brand recognition