The Bread and Butter of Coaching

I’m Austin Grady
Master Coach for Age-Reversal Coach
Certification

Welcome to the Semin...
The term “Bread and Butter”
…relates to someone’s livelihood, what they do to earn a living or
have food to eat. Often the...
Today we will talk about the

“Bread and Butter” of Age-Reversal
Coaching
Marketing is…

NOT Your Bread and
Butter…
Your Knowledge is

NOT Your Bread and Butter…
Successful Clients

NOT Your Bread and Butter…
In Age-Reversal Coaching…

Your Bread and
Butter
is
Raving Fan Clients
What is a Raving Fan Client?

1. A Brand Advocate
2. An Un-Solicited Testimonial
3. Validation for Your Coaching
4. Channe...
Question
How do I create Raving Fan
Clients?
Answer
…Begin with the end in mind.
Coaches help the client begin with a very...
To Create Raving Fans..
Anticipate their needs
Give them choices
Exceed their expectations
Ask if they want feedback
Focus...
Be A “Quality Experience”
The experience of the client is
the single most important thing
for a coach to focus on.
Monitor...
Sharing vs. Selling
Access to your affiliate programs, tools,
products, network marketing is shared not
sold.
Consider the...
Give More Than Required
-

-

E-cards
Mail notes
Summary Session Notes
Progress Reports
Bonus Session Opportunities
Open C...
Branded Fans Raving About

Their Results
Your Coaching
Their Quality Experiences
Your Over-Delivery
Their New Life
Your Em...
Your ProductBranded Raving Fan
Clients!
1. Your Client Base Wants You to be Successful
2. Your Marketing is energized with...
Your Personalized Strategy for
Creating Branded Raving Fan Clients
is built directly into the curriculum for

Age-Reversal...
Remember The Bartender?
She smiles at everyone who comes in.
She asks what they want and how they
want it
She is friendly,...
The Certification Curriculum
1. Vision for the Second Half of Your Life
2. Age-Reversal Lifestyle – Accent on benefits
3. ...
The Bread and Butter of Coaching
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The Bread and Butter of Coaching

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The "bread and butter" is the one aspect of what you do that makes your endeavor viable. Today we turn the spotlight on the bread and butter of Age-Reversal Coaching!

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The Bread and Butter of Coaching

  1. 1. The Bread and Butter of Coaching I’m Austin Grady Master Coach for Age-Reversal Coach Certification Welcome to the Seminar!
  2. 2. The term “Bread and Butter” …relates to someone’s livelihood, what they do to earn a living or have food to eat. Often the bread and butter is the one aspect of what we do that makes everything else viable. “I worked as a bartender for a year, and it was the tips that were my bread and butter.”
  3. 3. Today we will talk about the “Bread and Butter” of Age-Reversal Coaching
  4. 4. Marketing is… NOT Your Bread and Butter…
  5. 5. Your Knowledge is NOT Your Bread and Butter…
  6. 6. Successful Clients NOT Your Bread and Butter…
  7. 7. In Age-Reversal Coaching… Your Bread and Butter is Raving Fan Clients
  8. 8. What is a Raving Fan Client? 1. A Brand Advocate 2. An Un-Solicited Testimonial 3. Validation for Your Coaching 4. Channel for exposure 5. Positive Reinforcement for Being a Coach.
  9. 9. Question How do I create Raving Fan Clients? Answer …Begin with the end in mind. Coaches help the client begin with a very clear picture of their goals The coach begins with the intention of having this client become raving Fan
  10. 10. To Create Raving Fans.. Anticipate their needs Give them choices Exceed their expectations Ask if they want feedback Focus on what they do “right” Mirror their Magnificence
  11. 11. Be A “Quality Experience” The experience of the client is the single most important thing for a coach to focus on. Monitoring the client’s experience of the process will generate opportunities for the coaching that makes a huge difference that can easily be missed. Monitoring experience indicates when there is a Spiritual or Mental roadblock slowing progress.
  12. 12. Sharing vs. Selling Access to your affiliate programs, tools, products, network marketing is shared not sold. Consider the experience of getting access to insider information … Consider the experience of someone trying to sell you something.
  13. 13. Give More Than Required - - E-cards Mail notes Summary Session Notes Progress Reports Bonus Session Opportunities Open Call Hours Laser Coaching sessions E-mail Coaching
  14. 14. Branded Fans Raving About Their Results Your Coaching Their Quality Experiences Your Over-Delivery Their New Life Your Empowering Friendship
  15. 15. Your ProductBranded Raving Fan Clients! 1. Your Client Base Wants You to be Successful 2. Your Marketing is energized with “Raving Fan Client” stories 3. Your Coaching moves to a higher level of Focus, Faith and Action 4. Your Brand shifts from being what you Stand for to what you are Known for .
  16. 16. Your Personalized Strategy for Creating Branded Raving Fan Clients is built directly into the curriculum for Age-Reversal Coach Certification Are You wondering how?
  17. 17. Remember The Bartender? She smiles at everyone who comes in. She asks what they want and how they want it She is friendly, offers suggestions from the appetizer menu without being pushy Engages in conversation Is a great listener who really listens Is completely non-judgmental Checks to see if she can serve anything else Smiles when she says goodbye Is sincere when she says “Hopes you come back soon!”
  18. 18. The Certification Curriculum 1. Vision for the Second Half of Your Life 2. Age-Reversal Lifestyle – Accent on benefits 3. Age-Reversal Vehicle - Mind Body Spirit – Health*Relationships* Work*Finance 4. Customizing Nutrition – Needs of cells 5. Youth Enhancing Relationships 6. Work as Contribution with Passion 7. Reducing Financial Stress through managing for the Second half of life economy. 8. Holistic Detox 9. Magnificence Factor 10. Coaching Labs 11. Mindset Preparation 12. Brand Positioning and Business Plan
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