Blue Fountain Media's Associate Strategist Rishe Groner discusses how to market mobile applications, meet brand objectives and create a successful mobile marketing strategy for mobile applications.
This presentation provides strategies to get your mobile app marketed correctly and efficiently. It also provides great examples of branded mobile apps and good brand experiences on mobile.
The presentation also goes in depth about when a mobile app is appropriate for a brand and when it isn't and discusses what mobile app marketing goals are reasonable to try and achieve when marketing your mobile application correctly.
Keys to marketing app success are also included, with such tips as creating an initial burst, getting found, soliciting feedback, tracking and measuring success and encouraging sharing.