How IT Pros Buy PrintersIN THIS REPORT Executive SummaryExecutive Summary 1What Drives Purchase 2 Recently we conducted a study to better understand how IT pros go aboutBiggest Factor When Purchasing 3 purchasing new printers for their companies. The results show that the majorityHow You Purchase 4 don’t plan for printer purchases, but rather wait for a printer to fail before purchasing a new one. During the purchase process, IT pros prefer to reviewWhere You Purchase 5 and purchase products online with cost being the biggest driver behind their selection. And finally, when it comes to the actual purchase, IT pros are divided on whether to lease or buy and if a managed solution or service contract is the right option for them.About Spiceworks Voice of IT®The Spiceworks Voice of IT® marketresearch program publishes datacollected from a panel of small andmedium business technologyprofessionals that are among the morethan 1.5M users of Spiceworks, a freeIT management application. Surveypanelists opt-in to answer questions ontechnology trends important to them.For more information visit:http://spiceworks.com/voice-of-itTo receive updates on futureresearch:Follow Spiceworks Voice of IT® onTwitter at http://www.twitter.com/VoiceOfIT.Sign up for Spiceworks Voice of IT®research e-mails at:firstname.lastname@example.org.Published on December 6, 2011
How IT Pros Buy PrintersPRINTER FAILURE IS THE BIGGEST DRIVER OF NEW PURCHASESOver half (52%) of IT pros do not allocate budget for printing and 62% wait until a printer fails before purchasing a newone. The reason? It may be that printers aren’t a “squeaky wheel” with 80% stating that printer related issues make upless than 10% of help desk requests. What makes you think “It’s <me to buy a new printer”? 75% 62% 50% 25% 16% 12% 6% 4% 0% Failure Too old Inadequate Scheduled refresh Other func>onlity How much of your help desk requests are printer related? Are your printer purchases built into your 3% 0% monthly/yearly budget? 75% 17% 52% 48% 50% 25% 80% Yes No 1-‐10% 11-‐25% 26-‐40% 41+%
How IT Pros Buy PrintersCOST IS THE BIGGEST FACTOR WHEN PURCHASINGNearly three quarters (72%) of IT pros understand how much they spend each month on printing, but half believe thatthere are other IT concerns that are more pressing. Therefore, when purchasing a new printer, cost is the mostimportant factor – for both the purchase decision and the value proposition. Does your company understand how much theyre spending on prin<ng monthly? 75% 50% 50% 23% 25% 13% 9% 5% 0% Yes, but there are Yes, and they Yes, it is important No, but they No, and they other IT concerns dont care and I need help. should dont care Whats most important when considering a new printer? 50% 31% 26% 25% 19% 16% 8% 0% Best cost/page Features Best deal Manufacturer Other Whats the most important value proposi<on when buying a printer? 50% 44% 28% 20% 25% 7% 0% Lower company costs / Lower the total cost per Award winning or reliable Green prin>ng and raise eﬃciency page energy eﬃcient
How IT Pros Buy PrintersTHE JURY IS STILL OUT ON THE BEST WAY TO PURCHASE PRINTERSIT pros are split on whether to lease or buy and if they should source their printer solution or service through a provider.Over half (51%) would not lease printers while the other half are currently leasing (17%) or open to the idea of leasing(32%) if the payments are low and the term matches the warranty.In addition, the majority of IT pros manage and service their printers themselves, but the idea of outsourcing thesefunctions is growing. Forty-three percent are currently engaged in a printer service contract and 30% are either currentlyusing or planning to use a managed print solution. Would you ever consider leasing instead of buying? 75% 51% 50% 24% 17% 8% 25% 0% Already do Yes, if the monthly Yes, if my lease term No, I would not lease payment is low enough matches my warranty my printers Are you currently in a printer services contract? No 57% Yes 43% 0% 25% 50% 75% Do you use a managed print solu<on? Whats that? 17% No, but Im planning to 6% No 54% Yes 24% 0% 25% 50% 75%
How IT Pros Buy Printers ONLINE IS THE PREFERRED METHOD FOR RESEARCH AND PURCHASE When purchasing printers, IT pros are gathering info and purchasing printers online. Half of IT pros purchase printers through an online reseller and 39% use online review sites to get the info they need to buy. Where do you get the info you need before you buy? Topical whitepapers 2% IT community / Spiceworks 14% Manufacturer sites 21% Customer reviews 23% Online review sites 39% 0% 25% 50% Where do you usually get your printers from? Retail 15% Direct from manufacturer 17% Local reseller 17% Online reseller 50% 0% 25% 50% 75% Copyright Notice The contents in this report are a result of primary research performed by Spiceworks. Unless otherwise noted, the entire contents distributed as part of this report are copyrighted by Spiceworks. As such any information made available by any means in this report may not be copied, reproduced, duplicated, published, displayed, transmitted, distributed, given, sold, traded, resold, marketed, offered for sale, modified to create derivative works or otherwise exploited for valuable consideration without prior written consent by Spiceworks.Spiceworks Inc.7300 FM 2222, Bldg 3, Ste 100 This report contains information of fact relating to parties other than Spiceworks. Although the informationAustin, TX 78730 have been obtained from, and are based on sources that Spiceworks believes to be reliable, Spiceworks does not guarantee the accuracy, and any such information might be incomplete or condensed. AnyTel: 1-512-628-8280 estimates included in this report constitute Spiceworks’ judgment as of the date of compilation, and areFax: 1-866-567-2744 subject to change without notice. This report is for information purposes only. All responsibility for any interpretations or actions based on the information or commentary contained within this report lie solely with the recipient.Website: www.spiceworks.com/voice-of-it/Email: email@example.com All rights reserved. 2011.