0
SMB IT Pros Sound Off
What do you know     about Spiceworks?Cool name.                      Something about Texas. They’re the ones trying to ‘S...
The Social Business Platform for IT      Changing the Way IT Works                Jay Hallberg         Co-Founder & VP Mar...
IT circa 2005                                                    “What information do I need“Which tools do I use?”       ...
SME‟s: The Forgotten Middle
July 24, 2006
January 2007
Used by 28% of IT Pros Worldwide                         Daily Growth                            1,100 new companies     ...
Network Growth300250                                                                Budget200150                          ...
Strong Presence in Europe440K IT Professionals   135K IT Professionals  314K Companies          91K Companies    106M Min...
Monthly Engagement                                     5 3         ,4    5 7   ,2    5 8   min.                           ...
Social Business Platform for IT                                          Discussions              Manage People           ...
November 2011
What next?Simplify Everything IT
Vendor Pages Connect Everyone ITIT                             Vendor
Request for QuoteRequest a Quote
The Shopping Cart for Everything IT            Wish   Quote   Buy
Dashboard for Everything Spiceworks
59 European Tech Brands in 2011                                         Germany                                          ...
Announcing Spiceworks Europe Ltd.
SpiceWorld London, 24-25 May 2012
The Social Business Platform for IT      Changing the Way IT Works                Jay Hallberg         Co-Founder & VP Mar...
Adding Followers? Easy.Whats next? Spiceworks can help.                Reginald Herde         Director, Advertiser Marketi...
Brand Advocates on Your Site?
Marketers are Catching the Social Wave              Old guard publishers are left on the beach      Traditional Media     ...
The SpiceHead
In the Community…
…In the Application        benhar
Fans/Followers Are True Brand Advocates
What‟s next? What should you do?1. Well, make sure you‟ve got your Vendor Page  up, running and optimized2. Get engaged in...
The do‟s and don‟ts of participating          in the communityDon’t: Spam users and forums Slam your competitors Hard s...
Measuring your success in Spiceworks.
Industry debate on the value of click  through rates continues in earnest
Within Spiceworks, click through rates         are just one measure of success   What did you do when you   saw the [adver...
Gathering data from Spiceworks users                                             Insight into:                            ...
Track the impact of all of your      campaigns with Product Dashboards          Change        Change        Change       C...
Use a Social Engagement Ratio to measure       involvement with your brand     Social Engagement   Community Mentions     ...
Key TakeawaysClick through rates will continue to be animportant measure for your campaignsBut look at other metrics that ...
The IT Pros you came to see…             Ashley Connell       Marketing Communications        ashleyc@spiceworks.com
Who is the Spiceworks Community?
They brand themselves.
Scott Abel, CEO, at SpiceWorld!
They brand themselves.
Meet SpiceRex.
Meet SpiceRex.
Spice-O-meter!
SMB IT Pros Sound Off
Why are we here?       Sales Pitch?     Product Demo?This session is between me     and happy hour?                      …...
Managing Their Networks 9-to-5Research       Get Advice           Purchase          Buy           Manage           Track  ...
Now, our panel…
Unplugged Panelists Andy Phelps – IT Manager,        HPS GroupRichard Comish – IT Manager,      Execution Noble Huw Davies...
Andy Phelps
Unplugged Panelists Andy Phelps – IT Manager,        HPS GroupRichard Comish – IT Manager,      Execution Noble Huw Davies...
Richard Comish
Unplugged Panelists Andy Phelps – IT Manager,        HPS GroupRichard Comish – IT Manager,      Execution Noble Huw Davies...
Huw Davies
Spiceworks Unplugged Microsoft UK 30 Nov 11
Spiceworks Unplugged Microsoft UK 30 Nov 11
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Spiceworks Unplugged Microsoft UK 30 Nov 11

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Sessions with SMB IT pros and Microsoft marketers at Malmaison Hotel in Reading, UK on 30th of November, 2011

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  • DONE
  • Who are these crazy IT pros that make the world’s networks run?Q - So marketers, do your customers identify with your brand? (show of hands)Q - Do you have any customers who have branded themselves? Well, we do.
  • Here is a photo of eWoman, a user in the Spiceworks Community, who just recently permanently inked herself with the Spiceworks brand. After she posted this photo, she was immediately glorified in the Spiceworks Community with over 150 fellow users chiming in showing their approval of eWoman’s Spice-Ink and true brand loyalty. So much buzz that…
  • And then celebrated by our CEO, Scott Abel, revealed an exact replica of that tattoo at our annual user conference, SpiceWorld Austin… however his comes off with a little soap, water and elbow grease.
  • Now I’m sure you’re asking, who is that orange dinosaur in the middle?
  • MeetSpiceRex. SpiceRex, the self selected mascot for our Community of 1.7M IT pros that use Spiceworks to do their job. Originated here in the London-area by user, Andy Phelps who is here in the panel today. SpiceRex first took form as a paper orange dinosaur that our users mailed to each other. They then would takephotos of SpiceRex in their neck of the woods and post them in the community.But what SpiceRex truly represents is sticking up for theSMB IT pros or “the little guy”, and getting them the same access to tech vendor info and discounts as their Enterprise counterparts.
  • And the SpiceRex phenomenon quickly caught on and was adopted as the mascot of the force to be reckoned with community of over 1.7 M IT pros.But what SpiceRex truly represents is sticking up for theSMB IT pros or “the little guy”, and getting them the same access to tech vendor info and discounts as their Enterprise counterparts.
  • Q - Other than tattoos and an orange dino, what keeps our IT pros coming back to Spiceworks? And the answer is the wealth of information provided in the community. It’s truly a give and take relationship in the community where our IT pros can earn points for the number of Best Answers, How-tos and responses they provide to other IT pros in the community. From these points, the SpiceHeads are able to achieve different levels of status or “spiciness” starting at pimento all the way to the spiciest molecule on earth, pure capsaicin. And ladies and gentlemen,the creator of SpiceRex is the first person to not only make it to Pure Capsaicin, but has completed that TWICE. With that I will hand it over to RegHerde to introduce our stars of Unplugged, the IT pros that use Spiceworks to do their It jobs.
  • Transcript of "Spiceworks Unplugged Microsoft UK 30 Nov 11"

    1. 1. SMB IT Pros Sound Off
    2. 2. What do you know about Spiceworks?Cool name. Something about Texas. They’re the ones trying to ‘Spice IT Up.’ Isn’t that a curry place nearby? They’re paying for this gig. …bless you. Social business app for IT. Lame name. Free network management software.
    3. 3. The Social Business Platform for IT Changing the Way IT Works Jay Hallberg Co-Founder & VP Marketing jay@spiceworks.com
    4. 4. IT circa 2005 “What information do I need“Which tools do I use?” and where do I find it?” “What do I have?” “Is it all working?” “How do I fix it?” “Where can I find an “What products should I buy?” expert to help me?”
    5. 5. SME‟s: The Forgotten Middle
    6. 6. July 24, 2006
    7. 7. January 2007
    8. 8. Used by 28% of IT Pros Worldwide Daily Growth  1,100 new companies  2,000 new users  13,800 Terabytes of storage  125,000 devices added Monthly Activity  1.5M Uniques  12.4M tickets worked  34M pageviews  403M minutes in app 1.7M IT Professionals in 200+ Countries
    9. 9. Network Growth300250 Budget200150 Devices100 Workers 50 0 ’07 ’08 ’09 ’10 ‘11 ’07 ’08 ’09 ’10 ‘11 ’07 ’08 ’09 ’10 ‘11
    10. 10. Strong Presence in Europe440K IT Professionals 135K IT Professionals 314K Companies 91K Companies  106M Minutes  52M Minutes  29M Devices  9.6M Devices  9M Pageviews  4.5M Pageviews
    11. 11. Monthly Engagement 5 3 ,4 5 7 ,2 5 8 min. ,5 6 5 , 1 5 6 min. Total Time in App (in thousands) ,4 0 3 , 2 9 3 min. ,3 2 5 , 6 7 9 min. 06:21 04:29 Avg. Time per User (in hours : minutes) 00:32 00:24Source: Nielsen Q3 Social Media Report, Spiceworks
    12. 12. Social Business Platform for IT Discussions Manage People CommerceApps Marketplace Purchasing “CONNECT”Manage Network Vendor pages Advice “SHARE” “FOLLOW” Community
    13. 13. November 2011
    14. 14. What next?Simplify Everything IT
    15. 15. Vendor Pages Connect Everyone ITIT Vendor
    16. 16. Request for QuoteRequest a Quote
    17. 17. The Shopping Cart for Everything IT Wish Quote Buy
    18. 18. Dashboard for Everything Spiceworks
    19. 19. 59 European Tech Brands in 2011 Germany  Oracle  Dell  MicrosoftUK  IBM Symantec  Sophos IBM  FileMaker Google  Avaya Vmware  Intel LogMeIn  Citrix HP  RIM Intel  PFU Imaging Cisco  Juniper Verisign  Raritan Microsoft  Kaspersky Citrix Sony Rackspace Appsense EMC Other APC  Epson Aruba Italy  Salesforce BT  IBM  ScriptLogic Seagate  HP  LogMeIn Message Labs  Oracle  FileMaker  SAP  Mimecast  Dell  Brother  Samsung  Sophos  Intel  Mclink
    20. 20. Announcing Spiceworks Europe Ltd.
    21. 21. SpiceWorld London, 24-25 May 2012
    22. 22. The Social Business Platform for IT Changing the Way IT Works Jay Hallberg Co-Founder & VP Marketing jay@spiceworks.com
    23. 23. Adding Followers? Easy.Whats next? Spiceworks can help. Reginald Herde Director, Advertiser Marketing reginald@spiceworks.com @SpiceWired
    24. 24. Brand Advocates on Your Site?
    25. 25. Marketers are Catching the Social Wave Old guard publishers are left on the beach Traditional Media B2B Social Networks• Media cos. decide what content • IT pros and vendors share insights matters • Word-of-mouth amplifies reach• IT pros “on an island” • Influencing one = influencing many• Social is a „bolt-on‟ offering • Immediate feedback/impact• Old data, older methods • Highly targeted• Poor registration/targeting IT V IT IT IT IT IT V IT IT IT IT IT IT IT IT IT V IT IT IT V V IT IT IT V IT Vendor = Passive advertiser Vendor = Interactive, trusted participant
    26. 26. The SpiceHead
    27. 27. In the Community…
    28. 28. …In the Application benhar
    29. 29. Fans/Followers Are True Brand Advocates
    30. 30. What‟s next? What should you do?1. Well, make sure you‟ve got your Vendor Page up, running and optimized2. Get engaged in conversations with SpiceHeads3. Recognize that a little goodwill can go a long way
    31. 31. The do‟s and don‟ts of participating in the communityDon’t: Spam users and forums Slam your competitors Hard sellDo: Be factual and accurate Embrace all feedback Be an individual Have fun!!!
    32. 32. Measuring your success in Spiceworks.
    33. 33. Industry debate on the value of click through rates continues in earnest
    34. 34. Within Spiceworks, click through rates are just one measure of success What did you do when you saw the [advertiser‟s] ad? ”Looking at click through metrics100% isnt going to show you how aware we are of your brand…75% [L]ooking at how much you get50% talked about in the community is a better metric there, or how25% many people follow your vendor 7% 10% 5% page” 0% Clicked Visited Asked website reseller
    35. 35. Gathering data from Spiceworks users Insight into: • # of Devices IT IT IT • Device Age IT IT IT ITIT IT IT IT IT • Market Share IT IT IT IT IT IT IT • Versions/Model • Trends
    36. 36. Track the impact of all of your campaigns with Product Dashboards Change Change Change Change Total in Install in $ in Install in $ Total $ Install Base Value Base Value Value‡ August 2011 August 2011 QTD QTD BaseProduct 4,091 $8.5M 8,806 $18.5MK 68,919 $144.7M #1 Install Base of Product #1100 50 0 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11
    37. 37. Use a Social Engagement Ratio to measure involvement with your brand Social Engagement Community Mentions Ratio = (x 100) Follows Brand Advocates Brand Passives
    38. 38. Key TakeawaysClick through rates will continue to be animportant measure for your campaignsBut look at other metrics that may be morealigned with your campaign goals – Sales/Return on Investment: Look at actual product data, not just click or conversion rates – Brand Affinity: Measure and understand your followers – Brand Advocacy: Track the level of brand advocacy
    39. 39. The IT Pros you came to see… Ashley Connell Marketing Communications ashleyc@spiceworks.com
    40. 40. Who is the Spiceworks Community?
    41. 41. They brand themselves.
    42. 42. Scott Abel, CEO, at SpiceWorld!
    43. 43. They brand themselves.
    44. 44. Meet SpiceRex.
    45. 45. Meet SpiceRex.
    46. 46. Spice-O-meter!
    47. 47. SMB IT Pros Sound Off
    48. 48. Why are we here? Sales Pitch? Product Demo?This session is between me and happy hour? …okay, maybe
    49. 49. Managing Their Networks 9-to-5Research Get Advice Purchase Buy Manage Track Solve Problems
    50. 50. Now, our panel…
    51. 51. Unplugged Panelists Andy Phelps – IT Manager, HPS GroupRichard Comish – IT Manager, Execution Noble Huw Davies – IT Manager, Wil Organization
    52. 52. Andy Phelps
    53. 53. Unplugged Panelists Andy Phelps – IT Manager, HPS GroupRichard Comish – IT Manager, Execution Noble Huw Davies – IT Manager, Wil Organization
    54. 54. Richard Comish
    55. 55. Unplugged Panelists Andy Phelps – IT Manager, HPS GroupRichard Comish – IT Manager, Execution Noble Huw Davies – IT Manager, Wil Organization
    56. 56. Huw Davies
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