About Mantra: Data Driven Decision Making & Privacy by Design or in other words
Data is the New Oil which needs to be refined & Privacy is the new Green, increasing Customer Trust.
Learn from Digital to be agile: test & fail fast through techniques such as A/B testing, MVT, CRO (Conversion Rate Optimization) & UX (User eXperience). Add the power of Big Data and keep an eye on what’s legally acceptable to avoid creepiness.
Aurélie pioneered Digital analytics in Europe by stating vendor independence & focusing on the interaction of tools & data to support her clients’ business strategies.
This allowed her to co-found OX2 in Belgium in 2003, which was successfully sold to UK based Digi