Womanly travels
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Womanly travels Presentation Transcript

  • 1. Womanly Travel
    Sri Lanka
    Overall Presentation & corporate strategy
    March, 30 of 2011
  • 2. Summery
    Sri Lanka
    The Feminine condition in Sri Lanka
    TourismIndustry
    Womanly travel
    Strategic Plan
    Marketing tools
  • 3. Sri Lanka
    25,332 sq mi
    Capital: Sri JayawardenapuraKotte
    20 millions of people
    GDP: 4.0%p.a. (1990-2008)
    Independance in 1948
    A 26 years  long civil war
    Democratic Socialist Republic
  • 4. The Feminine condition in Sri Lanka
    1960: the world's first female prime minister
    Female unemployment rate : 22%
    Female literacy in the rural rate : 78%
    Low-status, low-skilled and low-paying jobs
    18,657 war widows in the Northern peninsula
    Weight of social expectations
  • 5. TourismIndustry
    2010: 600,000 foreign tourists
    Sri Lanka expects 700,000 tourists in 2011 and 2,5 milliona year by 2016.
    India & UK
    150,000 jobs
    Source: “Sri Lanka Tourism Promotion Bureau »
  • 6. Womanly Travel
    Inbound Travel Agencyin South of Sri Lanka
    Just for women
    Customized-female friendly tours
    Limited company, General Manager: Elisabeth Alyn
    Asustainable project:
    • Provides Sri Lankan troubled women with jobs and professional trainings
    • 7. Generates local incomes
    • 8. Supports traditional activities & highlihts Sri Lankan culture
    • 9. Welcomes a few number of selectedtourists
  • Our Competitors : Inbound travels agents
    Incoming Travel Agencies
    Their offer:
    • Sightseeing tours
    • 10. Tailor-made travels
    • 11. Tours by themes, ecotourism
    • 12. Customized budget tours
    Their Strengths:
    • Awide range of suggestions
    • 13. Experience and network
    • 14. Visibility
  • SWOT Analisis
  • 15. Strategic Plan
    3 yearsof business
    Turnover:682 261 $
    Profits: 36 094 $
    4 full-time jobs
    Partnershipswith local providers
    Medium/long termvision:
    • Elargir notre gamme & upgrade our services
    • 16. New networks
    • 17. Take part to a national qualityprocess
  • Marketing Strategy
    Key concept: more networks than a traditional communication
    Marketing tools:
    • Web visibility: An oficialWebsite: www.womanlytravel.lk & Social networking
    • 18. Advertising on foreign magazines
    Key words: the women’onlytravels, unprecedendexperience, openminded, relationships, unexpectedencouters, sustainability
  • 19. Tank you for your attention and get in touch!
    521 Galle Road, Colombo 6, Sri Lanka. Tel: ++ 94 75 522 868 Fax: ++ 94 1 364116Email: womanlytravel@gmail.comContact: Elisabeth Alyn – General Manager