Fashion bloggers engagement

Engaging with the Fashion Bloggers
Aurelia Noel – Head of Marketing
Urban Outfitters

Identify Them

Audience and Market
Get your approval criteria based on:
What audience?
Language?
What market? (niche fashion vs high street)
What are your objectives?
Remember bloggers aren’t like any other performance led channel, they want to retain authenticity.
Brand stickiness is key

Impact

Amplificate

The virtuous circle
Give bloggers the chance to see your products
Give them content they can reuse
Treat them as pro
Provoke interaction
Respect their authenticity and freedom of speech

Engage
Reciprocal relationship
Reply promptly to request / questions
Keep them up to date on your stories
Use social media
Fuel on their passion for fashion
Ask them to participate

Beyond CPA

Summary
Identify and Listen
Define clear objectives
Agree on KPIs
Don’t wait for them to sign up
Participate
Go beyond CPA
Give them loads of TLC (to get you have to give)

THANK YOU

Fashion bloggers engagement

by Aurelia Noel on Jul 07, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 180

Statistics

Fashion bloggers engagement — Presentation Transcript