Cross functional media engagement<br />Is a 360 social media engagement a Utopia?<br />
“Term used to describe  intentional communities that attempt to create an ideal society”<br />
The roots of the myth<br />For a social strategy to work, all keydepartmentsshalltake part and becommited to the strategy....
The tenants of cross functional social media engagement <br />Social media iseveryone’sresponsibility.<br />Experts are fo...
The reality<br />Social media istoooftenconsidered a sole marketing / PR job<br />Companies are looking for social experts...
Recommendations<br />Demystify social web<br />Don’tbeafraid to makemistake<br />A negative comment isonlynegative if youd...
Recommendations<br />Believe in whatyoupreach<br />value and recognise individuals that are building the image of your bra...
If itisso simple whysomanycompaniesfail?*<br />Most commonmistakes:<br />Business rules are changing but companiesaren’tad...
Furtherreading<br />Blog: bit.ly/thesocialutopia<br />Quora: http://b.qr.ae/quorasocial<br />Linkedin: http://linkd.in/eng...
Thankyou!<br />Aurelia Noel<br />Head of European Marketing<br />UrbanOutfitters<br />Blog: www.aurelianoel.wordpress.com<...
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Cross functional media engagement strategy

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Why so many companies fail in properly engaging on the social web?
Whilst Social Media is on every company's mind, I am surprised by how only a few manage to make a difference on the social web

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Cross functional media engagement strategy

  1. 1. Cross functional media engagement<br />Is a 360 social media engagement a Utopia?<br />
  2. 2. “Term used to describe intentional communities that attempt to create an ideal society”<br />
  3. 3. The roots of the myth<br />For a social strategy to work, all keydepartmentsshalltake part and becommited to the strategy. <br />
  4. 4. The tenants of cross functional social media engagement <br />Social media iseveryone’sresponsibility.<br />Experts are foundinternally not in agencies<br />Social media is not a job on the side, itis part of the job<br />Social media is not a stand alonechannel, it must beintegrated in the business strategy<br />ROI is not the onlymeasure<br />
  5. 5. The reality<br />Social media istoooftenconsidered a sole marketing / PR job<br />Companies are looking for social experts outside of the companywhenthey have the expertise on the inside.<br />As companies struggle for resources, social engagement alwayscomes last.<br />Social media issiloed<br />ROI isstill the onlymeasurementcommonlyaccepted<br />
  6. 6. Recommendations<br />Demystify social web<br />Don’tbeafraid to makemistake<br />A negative comment isonlynegative if youdon’tact on it<br />Identifyyour experts<br />Whocanbeyourinternal brand ambassadors<br />Who do you trust enough to engage and commit withyourcustomers? <br />
  7. 7. Recommendations<br />Believe in whatyoupreach<br />value and recognise individuals that are building the image of your brand in social media<br />Look beyond ROI<br />Set SMART goals<br />
  8. 8. If itisso simple whysomanycompaniesfail?*<br />Most commonmistakes:<br />Business rules are changing but companiesaren’tadapting.<br />No time / resources for social<br />Companies are egocentric / one way communication<br />Channel used as anothertraditionnal marketing media<br />Lack of understanding: social media is not easy<br />Resuming social media to a fans / followers collection<br />*All answers are based on http://linkd.in/engagementrules<br />
  9. 9. Furtherreading<br />Blog: bit.ly/thesocialutopia<br />Quora: http://b.qr.ae/quorasocial<br />Linkedin: http://linkd.in/engagementrules<br />
  10. 10. Thankyou!<br />Aurelia Noel<br />Head of European Marketing<br />UrbanOutfitters<br />Blog: www.aurelianoel.wordpress.com<br />Twitter: @aurel_4_london<br />http://uk.linkedin.com/in/aurelianoel<br />Xeesm: http://xeesm.com/AureliaNoel/<br />

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