About Responsible for shaping the Digital Media strategy for Premier Inn when it comes to new channels.
Insuring the Whitbread Hotels brands (Hub and Premier Inn) gain first mover advantage on new Media (Meta Search Engines, Social Media, Programmatic, International...).
In this role I am directly responsible for Premier Inn incremental growth and relentlessly working to reduce Premier Inn dependence on OTA such as Booking.com.
I have a good diversity of Paid, Owned and Earned Media and lead innovation within the organisation whilst keeping in mind our commercial strategy and trading challenges.
Reporting to the Director of E-commerce.
- Created Premier Inn Digital footprint in ...