In this presentation, I will cover the the public's response to Google Glass as the first mass marketed wearable computer device. I will show the roller coaster of trends, volumes, technology, and reporting techniques of this data surrounding Google Glass. There is a plethora of market research data to mine due to the way Google has announced this product nearly two years before its availability. Because of this, we can critically review Google's Public Relations, Video Marketing, Exclusive Rollout, and other user adoption strategies.
Some findings like Natural Language Processing of comments, posts, and tweets along instances of paired keyword terms and similar technology comparisons will lend insight to the overall public reaction to Google Glass. I collected this information from both the general Internet (headlines and comments) as well as social media sites like: YouTube, Twitter, Facebook, LinkedIn, and Google+. I will support this talk with graphs and visual data collected and crunched through API's and social media reporting tools.
The conclusions of my analysis should point to how ready the general public is for this new computing platform.
Contact me, Pete Wassell: pete AT augmate DOT com for the speaker notes.
https://docs DOT google DOT com/presentation/d/1iHYN2oeXMtuKx9vHqtO5L1bwIh8SQjA7hq821ZWS7hU/edit#slide=id.p