For our Technologies class, we were asked to take turns teaching our peers on a web service or an aspect of digital strategy. This presentation was designed to give my classmates an overview of the online advertising landscape and the key concepts/players in search (i.e. SEM, bid-based compensation methods, Google AdWords).
Created for CMGT 538: Technologies for Online Communities, a Master's level class at the University of Southern California's Annenberg Program on Online Communities (APOC).
Clipping is a handy way to collect important slides you want to go back to later.