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 Mock Startup Pitch Deck (Client: Quora)
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Mock Startup Pitch Deck (Client: Quora)

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For my midterm project, I was asked to travel back in time to the pre-launch phase of an existing online community, perform a case study on the components that led to its success, and then present......

For my midterm project, I was asked to travel back in time to the pre-launch phase of an existing online community, perform a case study on the components that led to its success, and then present a 5-minute mock startup pitch to the class. This is the presentation component of the project. (Disclaimer: I had to use my imagination given limited access to proprietary information like internal data, audience insights, and financials.)

Created for CMGT 534 - Introduction to Online Communities, a Master's level class at the University of Southern California's Annenberg Program on Online Communities (APOC).

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Transcript

  • 1. What would happen if Yahoo! Answersand Facebook got together and had a super smart, super curious baby? Enter Quora.
  • 2. Where Knowledge Queries meets Social Search. CMGT 534 Time Travel Pitch Audrey Sunu
  • 3. TeamAdam DAngelo Charlie Cheever Rebekah Cox Kevin DerCo-Founder/CEO Co-Founder/CTO Product/Design Engineer ManagerComputer Science Expert Engineer Software 10+ yrs designing Engineering PhDEarly-launch API/Platform and building mass CandidateLeadership Development market web appsPAST: PAST: PAST: PAST:Facebook CTO Facebook Facebook Product Pixar Technical Manager/Engineer Design Lead Director
  • 4. Problem Scattered knowledge with varying quality More questions than answers No good way to ask friends or experts
  • 5. Answers.com traffic surpasses NYT, eHow, Craigslist after adding wiki -based Q&A Yahoo! Answers hits 200M unique users, 1B answers Ineffective search served costs companies 10% in salary expenses Where are Hotter people spending3B Google their timeSearches online?Daily Hott Hot Why Now? st e
  • 6. "The Sweet Spot"Source: Go-Gulf
  • 7. Solution login with Open ID & follow topics, questions, usersA social ask-and-answer platform where users canaccess continuously relevant, quality content. engineered to encourage created & ranked by discovery & participation real humans in real-time
  • 8. Verified Social ProfilesSource: ReadWriteWeb
  • 9. Topical StreamsSource: ReadWriteWeb
  • 10. Community VotingSource: ReadWriteWeb
  • 11. VitalsBorn June 2009 (Private Beta)Loved by college educated professionals worldwide4000 Search Direct, Social,3000 Email, Referral, etc.20001000 0 (Jun Jan 2010 Feb 2010 2009) Registered Users Source: KissMetrics Source: SocialTimes
  • 12. Market Position Content Shelf-Life Content Quality
  • 13. Timeline Pre-revenue stage 1. 2. 3. 4. 5.High-quality Search Mobile Gamified Secured content Engine Apps Participation revenue relevance streams $ User Acquisition Achieve Critical Mass
  • 14. Were raising Global Launch Infrastructure$10 Million Engineering Talent Help us grow.
  • 15. Knowledge Queries,meet Social Search.founders@quora.com@Quora
  • 16. Referenceshttp://en.wikipedia.org/wiki/Quorahttp://www.crunchbase.com/company/quorahttps://angel.co/quorahttp://www.bizjournals.com/sanfrancisco/stories/2010/06/28/story3.htmlhttp://venturebeat.com/2010/10/30/are-qa-startups-a-threat-to-google/http://www.comscore.com/Insights/Blog/How_Search_is_Helping_Quora_Break_Through_to_the_Mass_Markethttp://techcrunch.com/2010/03/28/quora-has-the-magic-benchmark-invests-at-86-million-valuation/http://searchenginewatch.com/article/2199092/Spotlight-Keynote-With-Matt-Cutts-SESSFhttp://yanswersblog.com/index.php/archives/2010/05/03/1-billion-answers-served/http://techcrunch.com/2009/10/15/whos-scorched-up-comscore-in-september-you-ask/http://www.networkworld.com/news/2006/102006-search-cuts-productivity.htmlhttp://www.line-of-reasoning.com/issues/pagerank-edgerank-peoplerank-secret-algorithms-lead-your-attention/