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MobilizeAn intro to mobile web developmentCMGT 538 Spring 2013 | Audrey Sunu
Mobile Usage ContextIntent● Research● Purchases● Check-ins● StayingconnectedState of Mind● Distracted● Geo-specific● Socia...
SourceSource
Mobile Browser LandscapeLayout rendering engines:WebKit (Safari, Chrome, Blackberry, Palm)Presto (Opera Mobile)Gecko (Fire...
Examples ofmobile-optimizedwebsites
● Mobile vs. desktop site○ Same content > Same UX○ Allow toggling between the two● Conversions > Browsing○ Helpful shortcu...
UI: Your Best FriendsAccordionmenusDown-sizedimagesCarousels/SlidersPull-to-refreshVerticalscrolling /navigationWhitespace...
SourceMobile Website or Native App?
SourceEngagement,Time SpentReachTiered Approach
"2013 is the Year of Responsive Web Design"- MashableSource
DeviceEmulatorsPrototypingToolsMobile-FriendlinessEvaluatorsAndroid SDK EmulatorXCode iOS SimulatormobileOKCheckerGOMOMETE...
Platforms & DevelopersSelf-serviceCustom /White Label(Both)
UX+ ContentSource
Referenceshttp://www.nowmakeitmobile.com/http://www.lynda.com/Mobile-Web-Design-Development-Fundamentals/76334-2.htmlhttp:...
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Mobilize: Intro to Mobile Web Development

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For the first component of our final, we were asked to take turns teaching our peers about an aspect of digital strategy. This presentation was designed to give my classmates an overview of the mobile web landscape and the key elements of a mobile web development/optimization strategy.

Created for CMGT 538: Technologies for Online Communities, a Master's level class at the University of Southern California's Annenberg Program on Online Communities (APOC).

Published in: Technology, Design
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Transcript of "Mobilize: Intro to Mobile Web Development"

  1. 1. MobilizeAn intro to mobile web developmentCMGT 538 Spring 2013 | Audrey Sunu
  2. 2. Mobile Usage ContextIntent● Research● Purchases● Check-ins● StayingconnectedState of Mind● Distracted● Geo-specific● Social● ImmediategratificationHabits● In-and-out● Unitasking● Consumption(vs Creation)
  3. 3. SourceSource
  4. 4. Mobile Browser LandscapeLayout rendering engines:WebKit (Safari, Chrome, Blackberry, Palm)Presto (Opera Mobile)Gecko (Firefox)Trident (Windows)Blink (Chrome)Servo (Mozilla + Samsung)Java, JavaScript,some cookies,Flash, frames,pop-ups,auto-refreshing
  5. 5. Examples ofmobile-optimizedwebsites
  6. 6. ● Mobile vs. desktop site○ Same content > Same UX○ Allow toggling between the two● Conversions > Browsing○ Helpful shortcuts: click-to-call, onlinereservations, location targeting● Delivering info > Gathering info○ Minimal user input fieldsStrategic Considerations40 px
  7. 7. UI: Your Best FriendsAccordionmenusDown-sizedimagesCarousels/SlidersPull-to-refreshVerticalscrolling /navigationWhitespace14pt+fontAnchorlinksAuto-complete
  8. 8. SourceMobile Website or Native App?
  9. 9. SourceEngagement,Time SpentReachTiered Approach
  10. 10. "2013 is the Year of Responsive Web Design"- MashableSource
  11. 11. DeviceEmulatorsPrototypingToolsMobile-FriendlinessEvaluatorsAndroid SDK EmulatorXCode iOS SimulatormobileOKCheckerGOMOMETERThe ResponsinatorScreenfly
  12. 12. Platforms & DevelopersSelf-serviceCustom /White Label(Both)
  13. 13. UX+ ContentSource
  14. 14. Referenceshttp://www.nowmakeitmobile.com/http://www.lynda.com/Mobile-Web-Design-Development-Fundamentals/76334-2.htmlhttp://en.wikipedia.org/wiki/List_of_layout_engineshttp://blog.mozilla.org/blog/2013/04/03/mozilla-and-samsung-collaborate-on-next-generation-web-browser-engine/http://arstechnica.com/information-technology/2013/04/samsung-teams-up-with-mozilla-to-build-browser-engine-for-multicore-machines/http://www.quora.com/Mobile-Software-Development/What-are-the-advantages-of-a-Mobile-App-vs-a-Mobile-Sitehttp://www.quora.com/Why-should-I-build-a-mobile-app-targeting-a-specific-platform-vs-develop-a-mobile-HTML5-websitehttp://www.quora.com/What-are-best-practices-for-mobile-UXhttp://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/http://mobiledesignpatterngallery.com/mobile-patterns.php?colid=65438029-72157627607680275http://mashable.com/2012/12/11/responsive-web-design/

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