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Mobilize: Intro to Mobile Web Development

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For the first component of our final, we were asked to take turns teaching our peers about an aspect of digital strategy. This presentation was designed to give my classmates an overview of the mobile ...

For the first component of our final, we were asked to take turns teaching our peers about an aspect of digital strategy. This presentation was designed to give my classmates an overview of the mobile web landscape and the key elements of a mobile web development/optimization strategy.

Created for CMGT 538: Technologies for Online Communities, a Master's level class at the University of Southern California's Annenberg Program on Online Communities (APOC).

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Mobilize: Intro to Mobile Web Development Mobilize: Intro to Mobile Web Development Presentation Transcript

  • MobilizeAn intro to mobile web developmentCMGT 538 Spring 2013 | Audrey Sunu
  • Mobile Usage ContextIntent● Research● Purchases● Check-ins● StayingconnectedState of Mind● Distracted● Geo-specific● Social● ImmediategratificationHabits● In-and-out● Unitasking● Consumption(vs Creation)
  • SourceSource
  • Mobile Browser LandscapeLayout rendering engines:WebKit (Safari, Chrome, Blackberry, Palm)Presto (Opera Mobile)Gecko (Firefox)Trident (Windows)Blink (Chrome)Servo (Mozilla + Samsung)Java, JavaScript,some cookies,Flash, frames,pop-ups,auto-refreshing
  • Examples ofmobile-optimizedwebsites
  • ● Mobile vs. desktop site○ Same content > Same UX○ Allow toggling between the two● Conversions > Browsing○ Helpful shortcuts: click-to-call, onlinereservations, location targeting● Delivering info > Gathering info○ Minimal user input fieldsStrategic Considerations40 px
  • UI: Your Best FriendsAccordionmenusDown-sizedimagesCarousels/SlidersPull-to-refreshVerticalscrolling /navigationWhitespace14pt+fontAnchorlinksAuto-complete
  • SourceMobile Website or Native App?
  • SourceEngagement,Time SpentReachTiered Approach
  • "2013 is the Year of Responsive Web Design"- MashableSource
  • DeviceEmulatorsPrototypingToolsMobile-FriendlinessEvaluatorsAndroid SDK EmulatorXCode iOS SimulatormobileOKCheckerGOMOMETERThe ResponsinatorScreenfly
  • Platforms & DevelopersSelf-serviceCustom /White Label(Both)
  • UX+ ContentSource
  • Referenceshttp://www.nowmakeitmobile.com/http://www.lynda.com/Mobile-Web-Design-Development-Fundamentals/76334-2.htmlhttp://en.wikipedia.org/wiki/List_of_layout_engineshttp://blog.mozilla.org/blog/2013/04/03/mozilla-and-samsung-collaborate-on-next-generation-web-browser-engine/http://arstechnica.com/information-technology/2013/04/samsung-teams-up-with-mozilla-to-build-browser-engine-for-multicore-machines/http://www.quora.com/Mobile-Software-Development/What-are-the-advantages-of-a-Mobile-App-vs-a-Mobile-Sitehttp://www.quora.com/Why-should-I-build-a-mobile-app-targeting-a-specific-platform-vs-develop-a-mobile-HTML5-websitehttp://www.quora.com/What-are-best-practices-for-mobile-UXhttp://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/http://mobiledesignpatterngallery.com/mobile-patterns.php?colid=65438029-72157627607680275http://mashable.com/2012/12/11/responsive-web-design/