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Interactive Media Campaign Demo (Client: ModCloth)
Interactive Media Campaign Demo (Client: ModCloth)
Interactive Media Campaign Demo (Client: ModCloth)
Interactive Media Campaign Demo (Client: ModCloth)
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Interactive Media Campaign Demo (Client: ModCloth)

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For my midterm project, I was asked to conduct a comprehensive case study analysis of a brand's online strategy and then develop two (original) interactive extensions of their marketing campaigns. We …

For my midterm project, I was asked to conduct a comprehensive case study analysis of a brand's online strategy and then develop two (original) interactive extensions of their marketing campaigns. We had 2 minutes to pitch each idea to the class. This is the deck I used to show demos of my proposed mobile app prototype(s) and cause marketing campaign.

Created for CMGT 555 - Online Marketing Communication Development & Analysis, a Master's level class at the University of Southern California's Annenberg Program on Online Communities (APOC).

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Transcript

  • 1. Interactive Media Campaign Demo CMGT 555 Online Marketing Fundamentals | Spring 2013 | Audrey Sunu
  • 2. Mobile: Fan ActivationModRoulette ○ Tinder for fashion ○ Game mechanics ○ "It Pays to Play"
  • 3. ○ Cause Partner: Fair Girls"Be a Fairy Godmother" ○ Crowdfunding + gift registry

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