\\AUDITOIRE
Events you’ll never forget
December 2008

\\AUDITOIRE is a Worldwide Network
\\AUDITOIRE is a part of TBWA\\ group (OMNICOM), the World’s eight largest communication group.
TBWA\\ has 291 offices in 77 countries.
EVENT NETWORK
MIDDLE EAST:
Qatar
EUROPE:
France
UK
Netherlands
Germany
USA (New-york)
ASIA:
China (Shanghai, Beijing)
2007 Key figures:
225 events - 62 trips - 80 films
143 staffs
80 M billings
85 clients SOUTH AFRICA:
35% International TBWA\\HUNT & LASCARIS
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A Global Event Communication Agency
S Large-scale shows
I
N Internal communication :
C • Motivation (seminars)
E
• Internal conventions
1 B to B, PR events
9 Large audience
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9 Creative Media
1997 Film offer /Television productions
2000 Travel offer
2002 Healthcare departement
2004 Qatar departement
2006 Sports departement
2006 China departement
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PHILIPS \\B to B Launch of Aurea
at Showcase \\2007 RENAULT\\ office launch of the Twingo II in Stade de France \\2007
Rugby World Cup (IRB) EURO - Switzerland/Austria 17th Gulf Cup - Qatar Doha Asian Games
\\2007 \\2008 \\2004 Qatar \\2004
GE pavilion for Beijing Olympic Games Celebrating of the 70th Anniversay of SNCF (French Railway)
\\2008 \\2008
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ORANGE \\ OPEN Rebranding 70 events \\2006
17th Gulf Cup - Qatar
PRESS REVEAL COMMERCIAL TRAINING NISSAN QASHQAI PRESS LAUNCH \\2007 \\2004 PRESS TESTING - SPAIN
70th ANNIVERSARY OF THE SNCF (FRENCH NATIONAL RAILWAY CIE)\\2007 25 YEARS OF THE TGV (HIGH SPEED TRAIN) \\2006
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SNCF RUGBY ACTIVATION \\2007 ADIDAS URBAN TENNIS \\2007
WORLD RAIL SPEED RECORD \\2007
ALSTOM TRANSPORTATION \\2007 SOCIETE GENERALE \\2006 & 2007 SUEZ INEO \\2007
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HOW CAN WE BE YOUR PARTNER?

INAUGURATIONS & OPENINGS

COLLEGE OF THE NORTH ATLANTIC - QATAR
INAUGURATION
Doha, QATAR - December 2005
A 3 days forum on education and technologies
An inauguration evening with Her Highness Sheikha Mozah :
an inauguration show evocation of the disciplines taught at CNA-Q
a gala evening in the campus gardens with entertainment

1st day: A cocktail party of 1,000 guests
2nd day: A dinner inside the museum with 1,000 VIPs
3rd day: A dinner at the Forbidden City with 300 VIPs
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ALARGAN
HOTEL MOVENPICK AL BIDA INAUGURATION
Al Bida, KUWAIT - 2004
A crystal tent on the beach facing the sea for 200 VIPs
An inauguration show
A gala dinner
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LARGE SCALE CEREMONIES

UEFA - EURO 2008
OPENING & CLOSING CEREMONIES OF THE UEFA EURO 2008
Basel, SWITZERLAND & Vienna, AUSTRIA - June 2008
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IRB (INTERNATIONAL RUGBY BOARD)
RUGBY WORLD CUP OPENING AND CLOSING CEREMONIES
Saint-Denis, FRANCE - October 2007
A worldwide broadcasting Ceremonies
80 000 viewers
500 artists, dancers, musicians
20 legends representing the 20 nations who took part at the
competition
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DOHA ASIAN GAMES ORGANIZING COMMITTEE
MASCOT LAUNCH
Doha, QATAR - December 2004
Unveiling a 13-metre-tall statue of “Orry”, the mascot
Street show for 15,000 visitors
A private show for 400 VIPs in a 1500 sqm venue
Gigantic images projected on the Olympic Committee
building walls
45 countries and 40 sportive disciplines represented
10 millions TV viewers
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QATAR NATIONAL OLYMPIC COMMITTEE
OPENING CEREMONY OF THE 17TH GULF CUP
Doha, QATAR - December 2004
70 million viewers
15 000 people in the new Al Saad Stadium
10 000 sqm of gigantic images on the grounds and in the stands
360°, 300 sqm visuals projected onto a central monolith
18 cameras and 2 control-room coaches for the backstage
production
Computer-generated images projected across four playing fields
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COCA COLA
2002 WORLD CUP « FAN DAY »
Paris, FRANCE - 2002
2,002 children gathered in the middle of the ground
80 000 televiewers attend this spectacular
choregraphy
An event created to encourage « Les Bleus » (the
nickname of the French National Soccer team) before
the world cup 2002.
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MICHELIN
« MICHELIN GREEN METER » LAUNCH
Shanghai (CHINA), Paris (FRANCE), Berlin
(GERMANY) and New York (USA) - October 2007
Display the results of 15 years of research for saving the planets on
giant screens simultaneously at Shanghai, Paris, Berlin and New
York.
A technological prowess with the synchronization of the meters by
taking into account the jetlag.
A challenge on the capacity to deliver on time the pictures and video
props on each site in the world via a satellite beam open for 24h.

ALSTOM & SNCF 2007 WORLD RAIL SPEED RECORD
BROADCASTING ON A WORLDWIDE SCALE
Paris, FRANCE - April 2007
574,8 KM/H : THE WORLD FASTEST EVENT
Live TV, radio and Web broadcast of a world land speed record : 800 million viewers & 610
National and International TV broadcasting the event.
Visitors' village for following the record being set live: Simulators in 24 SNCF stations, « High
speed travels » in train for 800 international guests (politics, KOL, CEO... of the 3 partners
Floating exhibition of the record-breaking train on the Seine
1760 National and
International Press Publiccations
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LUXURY EXPERIENCES

DOHA ASIAN GAMES
FASHION SHOW « FASHIONABLE ASIA »
Doha, QATAR - 2006
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LOEWE - THE YEAR OF SPAIN IN CHINA
Cocktail and Gala Dinner
Beijing, CHINA - 2007
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PHILIPS
« AUREA » PRODUCT LAUNCH
Paris, FRANCE - 2007
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SHANGHAI MODE LINGERIE - THE ENCHANTED FOREST
Fashion Show and Cocktail
Shanghai, CHINA - October 2007
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CHRISTIAN DIOR
“MIDNIGHT POISON” PRODUCT LAUNCH FOR
VIP’S
Paris, FRANCE - 2006
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EXHIBITIONS EXPERIENCES

GE (GENERAL ELECTRIC)
THE IMAGINATION CENTER, AN INTERACTIVE PAVILION FOR BEIJING 2008
OLYMPIC GAMES
Beijing, CHINA - August 8 to 24, 2008
Design an built the pavilion and create the content and interior animations
An interactive and entertaining showcase to demonstrate GE’s strong commitment to solve environmental issues,according to the 5
Chinese core elements : water, metal, fire, wood and earth
Pavillion area : 2,000 sqm / Over 100,000 visitors / 4,000 international VIPs / 60 corporate events
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SNCF (French Railway)
Celebration of the 70th anniversary
Paris, FRANCE - From December 2007 to January 2008
“L‘ART ENTRE EN GARE“ at Grand Palais
Site area: 9, 000 sqm
An emotional travel in the core of Arts and Culture bound to
large public:
A mythical travel through the most renowned names, the most
beautiful memories and the major outstanding showpiece.
A visionary trip present by the most off-the-norm, innovative
and out of the ordinary artists’ sight!
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DOHA ASIAN GAMES ORGANIZING COMMITTEE
LIFE SITE “CORNICHE EXPERIENCE”
Doha, QATAR - December 2006
A Life Experience Site : 25 000 sqm
5 pavilions on the sens for experimenting “Sports sens”
A reception area for the Olympic flame
Guangzhou Pavilion presenting the next Asian Games host city
Sponsors village and a market
A giant screen of 100 sqm for live broadcasting of competitions
A panoramic stage for cultural program
2 400 sqm of images are projected on the towers.
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TOYOTA
DESIGN AND STIMULATION OF « RENDEZ-VOUS TOYOTA »
Avenue des Champs Élysées, Paris, FRANCE - 2003
The « Rendez-Vous Toyota » : a new place for image and sound experimentation
through artistic events programming.
A redesign of the site in white and red jewel box animated by 40 plasma screens
which define a decorating in motion and in constant metamorphosis.
An artistic programming with exhibitions, artistic performances artistics, show case,
meetings with DJ's and video-makers, … and different thematics depending the
brand current events.
The spring 2003 was under the Formula 1 sign, with an unseen video exhibition
marked by Serge Leblon.
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OFFICIAL MEETINGS

PARIS 2012 (Candidate City)
VISIT OF THE IOC COMMISSION
Paris, FRANCE - March 2005
Conception of a conference room in the Grand Hôtel to welcome the CEO members and experts for Paris 2012 candidature.
Specific installations to present the different Olympic areas : the Geodis building, the Hippodrome d'Auteuil…
Dynamisation of the visited areas : Stade de France, Bercy, Roland Garros, Tour Eiffel...
A great work in logistics taking into account the confidentiality of the operations and the necessary conditions of security.
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QATAR PETROLEUM
10th International Energy Forum -Doha- 2006
INTERNATIONAL ENERGY FORUM
Doha, QATAR - April 2006
Opening show of the International Energy Forum in presence of ministries of
Energy of 60 countries
Visual animation and technical organisation of the 3 days forum

OLYMPIC COUNCIL OF ASIA
GENERAL ASSEMBLY
Doha, QATAR - December 2006

Who’s your contact?
Headquarter Office
Cyril GIORGINI, CEO
Direct phone: +33 1 56 03 58 16 \\AUDITOIRE
Cell phone: +33 6 07 65 50 39 9 rue du Helder
Fax: +33 1 56 03 58 09
75009 Paris
Email: cgiorgini@auditoire.fr FRANCE
Stéphane LEGENDRE, International Executive Director Tel : +33 1 56 03 57 03
Direct phone: +33 1 56 03 57 83 Fax : +33 1 56 03 57 00
Cell phone: +33 6 09 38 20 20 www.auditoire.fr
Fax: +33 1 56 03 57 00
Qatar Phone: +974 689 91 38
Email: slegendre@auditoire.fr Area Office (China)
Marine AL JABARI, Project Director \\AUDITOIRE\\CHINA
Direct phone: +33 1 56 03 57 17 9/Flr, 71 West Suzhou Road
Cell phone: +33 6 23 83 38 39
Fax: +33 1 56 03 57 00 200041 Shanghai
Email: maljabari@auditoire.fr CHINA
Toby LEUNG, Managing Director
Mazen ABD RABBO, Project Director Cell.: +86 138 1783 7451
Direct phone: +33 1 56 03 50 60
Cell phone: +33 6 15 445 445 Antoine GOUIN, Managing Partner
Qatar phone: +974 302 60 99 Cell.: +86 137 8898 7783
Fax: +33 1 56 03 57 00
Email: mabdrabbo@auditoire.fr
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THANK YOU!