Client Acquisition & Marketing in the New Millennium 

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Steve Thomas, President of The Net Impact explains how to take your company to the next level in 2011.

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Client Acquisition & Marketing in the New Millennium 

  1. 1. Client Acquisition & Marketing in the New Millennium  <br />Social Networking for your Business <br />
  2. 2. A Division of Unidev<br />Opened Doors 1997<br />Internet Marketing<br />Social Media Strategy<br />Award Winning Web Design<br />Web Development<br />Complete Online Strategies<br />
  3. 3. Rethinking Marketing<br />Why Social Media <br />Online Assets to Employ<br />Social Media Strategy<br />Free Third Party Tools<br />Examples<br />Focusing on Local<br />Main Points We Will cover<br />
  4. 4. What Are Your Goals?What to Measure<br />Developing the Brand<br />Impressions<br />Number of visitors<br />Repeat traffic<br />RSS subscriptions<br />Shared pages<br />Brand used in search<br />Blog readers<br />Generating Leads/Sales<br />Leads<br />Number of “contact us”<br />Traffic to conversion pages<br />Newsletter sign-ups<br />Contest entries<br />Request a quote<br />Referrals<br />
  5. 5. SHIFT<br />
  6. 6. Why Social Media Matters<br />
  7. 7. Why Social Media Matters<br />
  8. 8. Impressions – Clicks- Engagement – Advocacy<br />The Evolution of Engagement <br />
  9. 9. Invite.Connect.Engage®<br />Advocates<br />Casual Engagement<br />Followers (SM)<br />Searchers (Engines)<br />
  10. 10. Developing Your Own Online Assets<br />
  11. 11.
  12. 12. Multiple Online “Assets”<br />
  13. 13. Most Popular Online “Assets”<br />Facebook<br />Blog<br />www.yourfirm.com<br />LinkedIn<br />Twitter<br />Youtube<br />
  14. 14. Most Popular Online “Assets”<br />Blog<br />Facebook<br />www.Sarah-Palin.com<br />LinkedIn<br />Twitter<br />Youtube<br />
  15. 15.
  16. 16. Social Media Integration<br />
  17. 17. Using third party social media<br />
  18. 18. New Web – Real Time – Personal<br />search phrase + prior searches<br />controversy<br />Results<br />your location<br />device used<br />
  19. 19. Third Party Social Media<br />
  20. 20.
  21. 21.
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  25. 25. Importance of Local Search<br /><ul><li> 74% of all users perform local searches (Kelsey Group)
  26. 26. 61% of all local searches result in purchases (comScore)
  27. 27. 57% of online shoppers say they shop online but plan to make purchases offline (NDP Group)
  28. 28. 82% of local searchers follow up offline with an in-store visit, phone call or purchase (comScore)</li></li></ul><li>Local Search Results - Evolution<br />
  29. 29. Local Search Results - Evolution<br />
  30. 30. Local Search Results - Today<br />Map on right, scrolls down<br />No PPC ads at top of page<br />Local listings take up most of page (only 5 organic listings below vs. 10)<br />Link to Place page<br />
  31. 31. Final Thoughts<br />Consider your goals before you start<br />Brand quality<br />Lead/Sales quantity<br />Listen before you speak<br />See what others like you say<br />See what others say about you<br />Develop your “Donut” web assets<br />Think local<br />Stay engaged<br />
  32. 32. Thank You!<br />Email /Tweet for a copy of this presentation!<br />Steve Thomas <br />@TNIMAN @TheNetImpact<br />Steve.Thomas@thenetimpact.comand visit http://www.thenetimpact.com/tni-mark-foley<br />

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