This document summarizes the marketing strategy for the Bajaj Pulsar 150cc DTS-i motorcycle. It discusses the 4 P's of marketing - product, price, place, and promotion. It provides details on the pricing of different Pulsar models, distribution through Bajaj showrooms and dealers nationwide, and promotional activities like events, TV, print, and online advertising. It also analyzes the marketing strategy using frameworks like the 4 C's from the consumer perspective, 4 A's regarding acceptability, affordability, accessibility, and awareness, and 4 O's related to objectives, organization, operations, and outcomes. Finally, it compares the Pulsar to the Honda CBZ 150 on specifications and

1. Marketing
mix
Bajaj pulsar
DTS-I
Product of
Bajaj Auto.

2. 4 P’s of Marketing
Product : Pulsar 150cc DTS-i ( Digital Twin Spark
Ignition).It is traditional bike with sporty look.
Price : price of different versions of pulsar are [135cc - 61600]
[150cc - 61,286] [180cc - 64,264] [220cc - 85,325].
Place : Bajaj showroom all over the country and many Bajaj
bike Dealers
Promotion :on launch of the product, Quiz , and organising
some king of sporty event.

3. Channels of PROMOTION
Radio
TV –{MTV}
Print – In Newspapers
, Hoardings and magazines
Electronic – Websites
, broad promotion
Merchandise
Hosting events like
( Pulsar Stunt Mania)

4. 4 C’s – Consumer Angle
Consumer wants and need : “Give people what they want “
that's the key to business success.
Cost to Satisfy : To Satisfy the consumer the company also
provide test drive . After sale Consumer is provided 4 to 5 service free
of cost .
Convenience to buy : It is Convenient to buy from any Bajaj
Showroom or any Bajaj Registered Dealers.
.
Communication : Consumer were made aware of the Product on
it’s Launch through websites , newspaper and TV channels.

5. 4 A’s of Marketing
Acceptability : Bajaj pulsar 150cc was more acceptable is
because of it’s fuel efficien , Sporty Look ,Colors, and because
of it’s DTS-i Technology. Pulsar is the leader in the 150 cc
segment in India with a market share of 43%.
Affordability : Bajaj pulsar 150cc is affordabile through
simple EMI (Equated monthly Instalment) or through Bank
Loan.
Accessibility : Bajaj pulsar 150cc is easy to use due to it’s
advance technology.

6. Awareness : Radio
TV –{MTV}
Print – In Newspapers ,
Hoardings and magazines
Electronic – Websites ,
broad promotion
Merchandise
Hosting events like ( Pulsar
Stunt Mania)

7. 4 O’S of Marketing
Object : It is made up of most advance technology available in
india that is DTS-i.
Objective : The main objective is to generate the Profit and to
Create Brand Image in the mind of the people.
Organization :Sales is organised through Promotion process on
various media. Distribution is done through Authorised Showrooms
only.
Operations :Events on Bike race or Stunts contest Live on TV
creates more awareness about the product.

8. Bajaj Pulsar 150Dts-i VS Honda CBZ 150
Comparison Pulsar cbz
prise 60,000 72,500
speed 150cc 150cc
mileage 60 kmpl 58 kmpl
Horse power 21.04 hp 12.8ps at 8000rpm
Top speed 111.4 kph 113 kmph

9. DTS-Si
The difference between
these two engines is the
offset position of the
inlet and outlet ports of
the DTS-Si engine. This
offset position creates
turbulence of the air-fuel
mixture inside the
engine.

10. THANK YOU
By Atul Kumar Mishra
United world School of Business