Mc D SWOT Analysis

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Mc D SWOT Analysis

  1. 1. SWOT Analysis<br />Of<br />McDonald’s<br /> I’m lovin’ it<br />Presented To :<br /> Mrs. NadiraChaturvedi<br />Presented By :<br />Atul Jain<br />
  2. 2. INTRODUCTION<br /><ul><li>McDonald began in 1940, with a restaurant opened by</li></ul> brothers Dick and Mac McDonald in California.<br /><ul><li> In 1965, McDonald’s goes public with the company’s </li></ul> first offering on the stock exchange.<br /><ul><li> Leading global food services retailer with more than </li></ul> 30,000 restaurants serving 58 million people in 119 <br /> countries.<br /><ul><li> More than 50,000 students have graduated from </li></ul> “Hamburger university”.<br /><ul><li> Approx 85% of McDonald’s restaurants are operated </li></ul> by franchisees.<br />
  3. 3. I<br />N<br />T<br />E<br />R<br />N<br />A<br />L<br />E<br />X<br />T<br />E<br />R<br />N<br />A<br />L<br />STRENGTHS<br />Successful Advertisement &<br /> Brand name<br />Collaboration with Coke<br />Clean Environment & Play <br /> Space for Kids<br />4. Professional Training for Employees<br />5. Competitive Price<br />WEAKNESSES<br />1. Weak Product Development<br />2. Management of <br /> Franchisee/Joint Venture<br />OPPORTUNITIES<br />Internationalization (Serving <br /> Only 1% of Population)<br />2. Growing Dining out Market<br />THREATS<br />More Health Conscious Customer<br />Threat from local Competitor in different Countries<br />Global economic recession<br />Playing in a mature and saturated Industry<br />
  4. 4. STRENGTHS<br />Successful Advertisement &<br /> Brand name<br />Collaboration with Coke<br />Clean Environment & Play <br /> Space for Kids<br />4. Professional Training for Employees<br />5. Competitive Price<br />OPPORTUNITIES<br />Internationalization (Serving <br /> Only 1% of Population)<br />2. Growing Dining out Market<br />Market Penetration Strategy<br />S2-O1&O2<br /> Promotion and advertising with Coke to attract Coke customers.<br />S3-O1&O2<br /> Keep Environment Clean & Kids safe thus attracting families. <br />S5-O1<br /> Setting Prices according to different countries.<br />Market Development Strategy <br />S1-O1&O2 <br /> Explore New overseas market by intensive and aggressive promotion.<br />
  5. 5. OPPORTUNITIES<br />Internationalization (Serving <br /> Only 1% of Population).<br />2. Growing Dining out Market.<br />STRENGTHS<br />Successful Advertisement &<br /> Brand name<br />Collaboration with Coke<br />Clean Environment & Play <br /> Space for Kids<br />4. Professional Training for Employees<br />5. Competitive Price<br />Product Development Strategy<br />S4-O1&O2<br /> Giving training to employees before entering into a new market.<br />
  6. 6. STRENGTHS<br />Successful Advertisement &<br /> Brand name.<br />2. Collaboration with Coke.<br />3. Clean Environment & Play <br /> Space for Kids.<br />4. Professional Training for Employees.<br />5. Competitive Price.<br />THREATS<br />More Health Conscious Customer.<br />Threat from local Competitor in different Countries.<br />Global economic recession.<br />Playing in a mature and saturated Industry.<br />Market Penetration Strategy<br />S1-T2<br /> Establish & maintain Brand Visibility with in competitor by promotional <br /> Campaign.<br />S1-T3<br /> Depict the picture which indicate eating an McDonald not only save your <br /> precious time but also a better food experience.<br />S1-T4<br /> Constantly reinforce the brand recognition by emotional attach strategy.<br />S5-T2&T3<br /> Setting competitive prices to tackle the competition and economic scenario.<br />
  7. 7. STRENGTHS<br />Successful Advertisement &<br /> Brand name<br />Collaboration with Coke<br />Clean Environment & Play <br /> Space for Kids<br />Professional Training for Employees<br />Competitive Price<br />THREATS<br />More Health Conscious Customer<br />Threat from local Competitor in different Countries<br />Global economic recession<br />Playing in a mature and saturated Industry<br />Product Development Strategy<br />S2-T1<br /> Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).<br />S4-T2&T4<br /> Continuously improving services.<br />S4-T3<br /> Send more managers to Hamburger University to improve overall quality <br /> of employees.<br />S3-T1&T2<br /> Providing safe and clean environment for Kids thus delighting adults and <br /> retain them.<br />
  8. 8. WEAKNESSES<br />1. Weak Product Development.<br />2. Management of <br /> Franchisee/Joint Venture<br />OPPORTUNITIES<br />Internationalization (Serving <br /> Only 1% of Population).<br />2. Growing Dining out Market.<br />Product Development Strategy<br />W1-O1<br /> Change the menu in different countries and add some food with local flavor<br /> and move out some un popular Items.<br />W1-O2<br /> Promote different meal Plans catering to the needs of different customers.<br />Forward Integration Strategy<br />W2-O1&O2<br /> Prefer direct investment in your countries and be selective in choosing the <br /> franchisees and evaluate them regularly.<br />
  9. 9. WEAKNESSES<br />1. Weak Product Development.<br />2. Management of <br /> Franchisee/Joint Venture<br />THREATS<br />More Health Conscious Customer.<br />Threat from local Competitor in different Countries.<br />Global economic recession.<br />Playing in a mature and saturated Industry.<br />Product Development Strategy<br />W1-T1<br /> Develop new product line which focus on organic and healthier food.<br />W1-T2<br /> Add more flavor and new type of Fast Food which differentiate the <br /> company from its competitor.<br />Market Penetration Strategy<br />W1-T3<br /> Use buy more save more promotion strategy, add special offers, family <br /> size meal with lower price.<br />
  10. 10. THANK YOU….<br />

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