Mc D SWOT Analysis
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Mc D SWOT Analysis

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In the presentation I have odne the SWOT analysis on McD

In the presentation I have odne the SWOT analysis on McD

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    Mc D SWOT Analysis Mc D SWOT Analysis Presentation Transcript

    • SWOT Analysis
      Of
      McDonald’s
      I’m lovin’ it
      Presented To :
      Mrs. NadiraChaturvedi
      Presented By :
      Atul Jain
    • INTRODUCTION
      • McDonald began in 1940, with a restaurant opened by
      brothers Dick and Mac McDonald in California.
      • In 1965, McDonald’s goes public with the company’s
      first offering on the stock exchange.
      • Leading global food services retailer with more than
      30,000 restaurants serving 58 million people in 119
      countries.
      • More than 50,000 students have graduated from
      “Hamburger university”.
      • Approx 85% of McDonald’s restaurants are operated
      by franchisees.
    • I
      N
      T
      E
      R
      N
      A
      L
      E
      X
      T
      E
      R
      N
      A
      L
      STRENGTHS
      Successful Advertisement &
      Brand name
      Collaboration with Coke
      Clean Environment & Play
      Space for Kids
      4. Professional Training for Employees
      5. Competitive Price
      WEAKNESSES
      1. Weak Product Development
      2. Management of
      Franchisee/Joint Venture
      OPPORTUNITIES
      Internationalization (Serving
      Only 1% of Population)
      2. Growing Dining out Market
      THREATS
      More Health Conscious Customer
      Threat from local Competitor in different Countries
      Global economic recession
      Playing in a mature and saturated Industry
    • STRENGTHS
      Successful Advertisement &
      Brand name
      Collaboration with Coke
      Clean Environment & Play
      Space for Kids
      4. Professional Training for Employees
      5. Competitive Price
      OPPORTUNITIES
      Internationalization (Serving
      Only 1% of Population)
      2. Growing Dining out Market
      Market Penetration Strategy
      S2-O1&O2
      Promotion and advertising with Coke to attract Coke customers.
      S3-O1&O2
      Keep Environment Clean & Kids safe thus attracting families.
      S5-O1
      Setting Prices according to different countries.
      Market Development Strategy
      S1-O1&O2
      Explore New overseas market by intensive and aggressive promotion.
    • OPPORTUNITIES
      Internationalization (Serving
      Only 1% of Population).
      2. Growing Dining out Market.
      STRENGTHS
      Successful Advertisement &
      Brand name
      Collaboration with Coke
      Clean Environment & Play
      Space for Kids
      4. Professional Training for Employees
      5. Competitive Price
      Product Development Strategy
      S4-O1&O2
      Giving training to employees before entering into a new market.
    • STRENGTHS
      Successful Advertisement &
      Brand name.
      2. Collaboration with Coke.
      3. Clean Environment & Play
      Space for Kids.
      4. Professional Training for Employees.
      5. Competitive Price.
      THREATS
      More Health Conscious Customer.
      Threat from local Competitor in different Countries.
      Global economic recession.
      Playing in a mature and saturated Industry.
      Market Penetration Strategy
      S1-T2
      Establish & maintain Brand Visibility with in competitor by promotional
      Campaign.
      S1-T3
      Depict the picture which indicate eating an McDonald not only save your
      precious time but also a better food experience.
      S1-T4
      Constantly reinforce the brand recognition by emotional attach strategy.
      S5-T2&T3
      Setting competitive prices to tackle the competition and economic scenario.
    • STRENGTHS
      Successful Advertisement &
      Brand name
      Collaboration with Coke
      Clean Environment & Play
      Space for Kids
      Professional Training for Employees
      Competitive Price
      THREATS
      More Health Conscious Customer
      Threat from local Competitor in different Countries
      Global economic recession
      Playing in a mature and saturated Industry
      Product Development Strategy
      S2-T1
      Switch the healthier product line of Coke (Diet Coke, Minute Maid Pulpy).
      S4-T2&T4
      Continuously improving services.
      S4-T3
      Send more managers to Hamburger University to improve overall quality
      of employees.
      S3-T1&T2
      Providing safe and clean environment for Kids thus delighting adults and
      retain them.
    • WEAKNESSES
      1. Weak Product Development.
      2. Management of
      Franchisee/Joint Venture
      OPPORTUNITIES
      Internationalization (Serving
      Only 1% of Population).
      2. Growing Dining out Market.
      Product Development Strategy
      W1-O1
      Change the menu in different countries and add some food with local flavor
      and move out some un popular Items.
      W1-O2
      Promote different meal Plans catering to the needs of different customers.
      Forward Integration Strategy
      W2-O1&O2
      Prefer direct investment in your countries and be selective in choosing the
      franchisees and evaluate them regularly.
    • WEAKNESSES
      1. Weak Product Development.
      2. Management of
      Franchisee/Joint Venture
      THREATS
      More Health Conscious Customer.
      Threat from local Competitor in different Countries.
      Global economic recession.
      Playing in a mature and saturated Industry.
      Product Development Strategy
      W1-T1
      Develop new product line which focus on organic and healthier food.
      W1-T2
      Add more flavor and new type of Fast Food which differentiate the
      company from its competitor.
      Market Penetration Strategy
      W1-T3
      Use buy more save more promotion strategy, add special offers, family
      size meal with lower price.
    • THANK YOU….