Digital rights & licensing Attwooll Associates

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Digital rights and licensing - Presentation given at the IPG Conference March 2013 by David Attwooll and Clare Painter

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Digital rights & licensing Attwooll Associates

  1. 1. Digital Rights & Licensing IPG Conference 2013 David Attwooll and Clare Painter Copyright: David Attwooll & Clare Painter 2013
  2. 2. Active digital market channels• Not a single e-market!• Content aggregation – Books, journals, databases, tagged content• E-book ‘aggregation’ to institutions• E-books to consumers – Downloads, e-readers• Mobile, enhanced e-books, apps etc• Textbooks by chapter/mashups/whiteboards
  3. 3. What we doAAL licensing agencyClients include: Berghahn, CABI, Carlton, Duncan Baird, DuncanPetersen, Goodfellow, Hart, Helicon/RM, History Press, Littman,Liverpool UP, New Internationalist, Nicholas Brealey, Osprey,Oxford Designers & Illustrators, Reaktion, Rising Stars, Times 100,University of Wales Press, Windmill/Brown BearWe deal with 50+ e-customersDavid Attwooll & Clare Painter also have consultancy andtraining businesses
  4. 4. ‘Typical’ print/digital licences• Single title Multiple titles or datasets or products• Territories and languages Specific markets and platforms• Long term Short term• Royalties based on copies sold Revenue split or discount or licence fee• Exclusive Non-exclusive
  5. 5. Content Aggregation/licensing• Collections Tagged content / Search across whole product• Libraries Academic, educational (& white boards), professional, corporate, public• For the library - Subscription or perpetual access• For the publisher - Royalty based on usage; sometimes annual guarantees
  6. 6. Ebooks/sales• Library ebooks Permanent sale/subscription Single or multiple users per title Bundles of titles & temporary loans Publishers’ discounts/quarterly or monthly reports• Consumer ebooks Amazon/Apple/Google Other retailers & e-readers
  7. 7. Avoiding contract pitfalls• Understand the licensee’s model! Market, platform, pricing• Will they negotiate the contract? ‘Most favoured nation’ clauses Security of data Free content Revenue splits and commercial deal
  8. 8. Areas of controversy/innovation• The 20p ebook• Wholesale vs. agency• Mergers & acquisitions• Content & social media• Epub vs. apps• DRM
  9. 9. What next?• Rights Audit of the IP you control• Avoid ‘rights creep’ in other licences• Support of other departments Finance/Production/Editorial/Technical/ Picture research/Design• Importance of metadata• Build digital into every process
  10. 10. Thank Youwww.attwoollassociates.com David@attwoollassociates.com Copyright: David Attwooll & Clare Painter 2013

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