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Presentation 1 Presentation 1 Presentation Transcript

  •  
    • BBA “C ”
    • 1 st semester
    • Group members
    • Safi ullah wardak
    • Khyber Khan
    • Zuraiz ali
    • Laiba maqbool
    • Ahmad Zia
  • HISTORY
    • Invented in 1893 as Brad’s drink.
    • Trademarked and renamed in 1903.
    • Expansion of the product line
    • Merged with frito-lays to form PEPSICO in 1965.
    Calem bradham View slide
  • PEPSICO
    • Merging of pepsi & frito-lays.
    • Acquisitions and joint ventures.
    • Food and beverages.
    • Expansion of product lines.
    View slide
  •  
  • Headq uarters
  • PEPSI
    • Ingredients
    • Syrup
    • Sugar
    • Colorings
    • Phosphoric acid
    • Caffeine
    • Citric acid
    • Natural flavors
  • COMPETITOR
    • The main competitor of pepsi is coca cola
    • Objectives
    • Strength
    • Products in Pakistan
    • Upcoming Products
  • Objectives
    • The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the best or number one beverage company in Pakistan.
    • As Pepsi is already the number one beverage company but it has to maintain its position, power & status & in order to achieve their target, constant dedication & hard work is required.
    • As far as the company is concerned they are satisfied with their progress & they wish their market share to further increase from 72% outperforming all their competitors.
  • Strength
    • Pepsi has broader product line & outstanding reputation.
    • Record revenues & increasing market share.
    • Great brand strength, strong distribution, innovative capabilities.
    • Great capability of outsourcing.
  • Products In Pakistan
    • The main products of Pepsi in Pakistan are:
    • Pepsi
    • Diet Pepsi
    • Pepsi Max
  • Upcoming Products
    • Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of drinks.
    • For children :
    • They add vitamins or some nutritious elements that are necessary to children.
    • For adults :
    • Drinks with very light alcoholic which is suitable for the adults.
    • For All The People
    • Create a new flavor “ Mint-cola ”.
  • LOGO
  • SLOGANS OF PEPSI
    • 2008–present: "pepsi ye pyaas heh bari"
    • 2010–present "Badal Do Zamana"
  • PRICING
    • Pricing approach
    • Cost plus pricing
    • Pricing strategies .
    • Market penetration strategy
    • Discount and allowance pricing.
    • Cartel agreement with competitors
    • Price of Pepsi is very affordable.
    • In Pakistan the price of 1.5 liter bottle is Rs.75/-.
  • PACKAGING
    • Creates instant consumer recognition of company.
    • Pepsi changes packaging frequently .
    • Pepsi is available in
    • Tin pack.
    • Big size disposable bottles.
    • Small size disposable bottles.
  • PLACING OF PEPSI
    • Pepsi is available in more than 200 countries.
    • Pepsi is available in all cities of Pakistan.
    • Indirect marketing channels.
    • Available in almost every convenience stores in Pakistan.
  • Target market
    • The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores.
    • In short generation-y is target market of Pepsi
  • Promotion
    • As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition between them depends totally on their other marketing strategies in which the most important is the promotion. On which I will talk about.
  • Promotion
    • Pepsi promotes its products through these ways:
    • Advertisement through :
    • TV.
    • Newspapers.
    • Billboards.
  • Promotion
    • Collaborations with :
    • Green hut.
    • PCB.
    • PSF.
    • Contracts with :
    • ICC.
    • Top celebrities.