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    Presentation 1 Presentation 1 Presentation Transcript

    •  
      • BBA “C ”
      • 1 st semester
      • Group members
      • Safi ullah wardak
      • Khyber Khan
      • Zuraiz ali
      • Laiba maqbool
      • Ahmad Zia
    • HISTORY
      • Invented in 1893 as Brad’s drink.
      • Trademarked and renamed in 1903.
      • Expansion of the product line
      • Merged with frito-lays to form PEPSICO in 1965.
      Calem bradham
    • PEPSICO
      • Merging of pepsi & frito-lays.
      • Acquisitions and joint ventures.
      • Food and beverages.
      • Expansion of product lines.
    •  
    • Headq uarters
    • PEPSI
      • Ingredients
      • Syrup
      • Sugar
      • Colorings
      • Phosphoric acid
      • Caffeine
      • Citric acid
      • Natural flavors
    • COMPETITOR
      • The main competitor of pepsi is coca cola
      • Objectives
      • Strength
      • Products in Pakistan
      • Upcoming Products
    • Objectives
      • The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the best or number one beverage company in Pakistan.
      • As Pepsi is already the number one beverage company but it has to maintain its position, power & status & in order to achieve their target, constant dedication & hard work is required.
      • As far as the company is concerned they are satisfied with their progress & they wish their market share to further increase from 72% outperforming all their competitors.
    • Strength
      • Pepsi has broader product line & outstanding reputation.
      • Record revenues & increasing market share.
      • Great brand strength, strong distribution, innovative capabilities.
      • Great capability of outsourcing.
    • Products In Pakistan
      • The main products of Pepsi in Pakistan are:
      • Pepsi
      • Diet Pepsi
      • Pepsi Max
    • Upcoming Products
      • Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of drinks.
      • For children :
      • They add vitamins or some nutritious elements that are necessary to children.
      • For adults :
      • Drinks with very light alcoholic which is suitable for the adults.
      • For All The People
      • Create a new flavor “ Mint-cola ”.
    • LOGO
    • SLOGANS OF PEPSI
      • 2008–present: "pepsi ye pyaas heh bari"
      • 2010–present "Badal Do Zamana"
    • PRICING
      • Pricing approach
      • Cost plus pricing
      • Pricing strategies .
      • Market penetration strategy
      • Discount and allowance pricing.
      • Cartel agreement with competitors
      • Price of Pepsi is very affordable.
      • In Pakistan the price of 1.5 liter bottle is Rs.75/-.
    • PACKAGING
      • Creates instant consumer recognition of company.
      • Pepsi changes packaging frequently .
      • Pepsi is available in
      • Tin pack.
      • Big size disposable bottles.
      • Small size disposable bottles.
    • PLACING OF PEPSI
      • Pepsi is available in more than 200 countries.
      • Pepsi is available in all cities of Pakistan.
      • Indirect marketing channels.
      • Available in almost every convenience stores in Pakistan.
    • Target market
      • The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores.
      • In short generation-y is target market of Pepsi
    • Promotion
      • As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition between them depends totally on their other marketing strategies in which the most important is the promotion. On which I will talk about.
    • Promotion
      • Pepsi promotes its products through these ways:
      • Advertisement through :
      • TV.
      • Newspapers.
      • Billboards.
    • Promotion
      • Collaborations with :
      • Green hut.
      • PCB.
      • PSF.
      • Contracts with :
      • ICC.
      • Top celebrities.