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<ul><li>BBA “C ” </li></ul><ul><li>1 st  semester </li></ul><ul><li>Group members </li></ul><ul><li>Safi ullah wardak </li...
HISTORY <ul><li>Invented in 1893 as Brad’s drink. </li></ul><ul><li>Trademarked and renamed  in 1903. </li></ul><ul><li>Ex...
PEPSICO <ul><li>Merging of pepsi & frito-lays. </li></ul><ul><li>Acquisitions and joint ventures. </li></ul><ul><li>Food a...
 
Headq uarters
PEPSI <ul><li>Ingredients </li></ul><ul><li>Syrup </li></ul><ul><li>Sugar </li></ul><ul><li>Colorings </li></ul><ul><li>Ph...
COMPETITOR <ul><li>The main competitor of   pepsi   is   coca cola </li></ul>
<ul><li>Objectives </li></ul><ul><li>Strength </li></ul><ul><li>Products in Pakistan </li></ul><ul><li>Upcoming Products <...
Objectives <ul><li>The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the...
Strength  <ul><li>Pepsi has broader product line & outstanding reputation. </li></ul><ul><li>Record revenues & increasing ...
Products In Pakistan <ul><li>The main products of Pepsi in Pakistan are: </li></ul><ul><li>Pepsi </li></ul><ul><li>Diet Pe...
Upcoming Products <ul><li>Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of d...
LOGO
SLOGANS OF PEPSI <ul><li>2008–present: &quot;pepsi ye pyaas heh bari&quot;  </li></ul><ul><li>2010–present &quot;Badal Do ...
PRICING <ul><li>Pricing approach </li></ul><ul><li>Cost plus pricing </li></ul><ul><li>Pricing strategies . </li></ul><ul>...
<ul><li>Cartel agreement with  competitors </li></ul><ul><li>Price of Pepsi is very  affordable. </li></ul><ul><li>In Paki...
PACKAGING <ul><li>Creates instant consumer recognition of company. </li></ul><ul><li>Pepsi changes packaging frequently . ...
PLACING OF PEPSI <ul><li>Pepsi is available in more than 200 countries. </li></ul><ul><li>Pepsi is available in all cities...
Target market <ul><li>The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, r...
Promotion <ul><li>As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition betwee...
Promotion <ul><li>Pepsi promotes its products through these ways: </li></ul><ul><li>Advertisement through : </li></ul><ul>...
Promotion <ul><li>Collaborations with : </li></ul><ul><li>Green hut. </li></ul><ul><li>PCB. </li></ul><ul><li>PSF. </li></...
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  1. 2. <ul><li>BBA “C ” </li></ul><ul><li>1 st semester </li></ul><ul><li>Group members </li></ul><ul><li>Safi ullah wardak </li></ul><ul><li>Khyber Khan </li></ul><ul><li>Zuraiz ali </li></ul><ul><li>Laiba maqbool </li></ul><ul><li>Ahmad Zia </li></ul>
  2. 3. HISTORY <ul><li>Invented in 1893 as Brad’s drink. </li></ul><ul><li>Trademarked and renamed in 1903. </li></ul><ul><li>Expansion of the product line </li></ul><ul><li>Merged with frito-lays to form PEPSICO in 1965. </li></ul>Calem bradham
  3. 4. PEPSICO <ul><li>Merging of pepsi & frito-lays. </li></ul><ul><li>Acquisitions and joint ventures. </li></ul><ul><li>Food and beverages. </li></ul><ul><li>Expansion of product lines. </li></ul>
  4. 6. Headq uarters
  5. 7. PEPSI <ul><li>Ingredients </li></ul><ul><li>Syrup </li></ul><ul><li>Sugar </li></ul><ul><li>Colorings </li></ul><ul><li>Phosphoric acid </li></ul><ul><li>Caffeine </li></ul><ul><li>Citric acid </li></ul><ul><li>Natural flavors </li></ul>
  6. 8. COMPETITOR <ul><li>The main competitor of pepsi is coca cola </li></ul>
  7. 9. <ul><li>Objectives </li></ul><ul><li>Strength </li></ul><ul><li>Products in Pakistan </li></ul><ul><li>Upcoming Products </li></ul>
  8. 10. Objectives <ul><li>The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the best or number one beverage company in Pakistan. </li></ul><ul><li>As Pepsi is already the number one beverage company but it has to maintain its position, power & status & in order to achieve their target, constant dedication & hard work is required. </li></ul><ul><li>As far as the company is concerned they are satisfied with their progress & they wish their market share to further increase from 72% outperforming all their competitors. </li></ul>
  9. 11. Strength <ul><li>Pepsi has broader product line & outstanding reputation. </li></ul><ul><li>Record revenues & increasing market share. </li></ul><ul><li>Great brand strength, strong distribution, innovative capabilities. </li></ul><ul><li>Great capability of outsourcing. </li></ul>
  10. 12. Products In Pakistan <ul><li>The main products of Pepsi in Pakistan are: </li></ul><ul><li>Pepsi </li></ul><ul><li>Diet Pepsi </li></ul><ul><li>Pepsi Max </li></ul>
  11. 13. Upcoming Products <ul><li>Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of drinks. </li></ul><ul><li>For children : </li></ul><ul><li>They add vitamins or some nutritious elements that are necessary to children. </li></ul><ul><li>For adults : </li></ul><ul><li>Drinks with very light alcoholic which is suitable for the adults. </li></ul><ul><li>For All The People </li></ul><ul><li>Create a new flavor “ Mint-cola ”. </li></ul>
  12. 14. LOGO
  13. 15. SLOGANS OF PEPSI <ul><li>2008–present: &quot;pepsi ye pyaas heh bari&quot; </li></ul><ul><li>2010–present &quot;Badal Do Zamana&quot; </li></ul>
  14. 16. PRICING <ul><li>Pricing approach </li></ul><ul><li>Cost plus pricing </li></ul><ul><li>Pricing strategies . </li></ul><ul><li>Market penetration strategy </li></ul><ul><li>Discount and allowance pricing. </li></ul>
  15. 17. <ul><li>Cartel agreement with competitors </li></ul><ul><li>Price of Pepsi is very affordable. </li></ul><ul><li>In Pakistan the price of 1.5 liter bottle is Rs.75/-. </li></ul>
  16. 18. PACKAGING <ul><li>Creates instant consumer recognition of company. </li></ul><ul><li>Pepsi changes packaging frequently . </li></ul><ul><li>Pepsi is available in </li></ul><ul><li>Tin pack. </li></ul><ul><li>Big size disposable bottles. </li></ul><ul><li>Small size disposable bottles. </li></ul>
  17. 19. PLACING OF PEPSI <ul><li>Pepsi is available in more than 200 countries. </li></ul><ul><li>Pepsi is available in all cities of Pakistan. </li></ul><ul><li>Indirect marketing channels. </li></ul><ul><li>Available in almost every convenience stores in Pakistan. </li></ul>
  18. 20. Target market <ul><li>The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores. </li></ul><ul><li>In short generation-y is target market of Pepsi </li></ul>
  19. 21. Promotion <ul><li>As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition between them depends totally on their other marketing strategies in which the most important is the promotion. On which I will talk about. </li></ul>
  20. 22. Promotion <ul><li>Pepsi promotes its products through these ways: </li></ul><ul><li>Advertisement through : </li></ul><ul><li>TV. </li></ul><ul><li>Newspapers. </li></ul><ul><li>Billboards. </li></ul>
  21. 23. Promotion <ul><li>Collaborations with : </li></ul><ul><li>Green hut. </li></ul><ul><li>PCB. </li></ul><ul><li>PSF. </li></ul><ul><li>Contracts with : </li></ul><ul><li>ICC. </li></ul><ul><li>Top celebrities. </li></ul>
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