1
The Phenomenon
presents
2
Agenda:
•Introductions
•What is Social Media?
•Introducing the FAB 5
•The Marketing Possibilities
•SMM Dos & Don’ts
•Q&A...
3
NAME
COMPANY
SOCIAL MEDIA KNOWLEDGE ON
SCALE 1 - 10
4
What is
Social
Media?
5
Social media refers to the means
of interactions among people in
which they create, share, and
exchange information and ...
6
Social Media Platform –
Common Factors
1. Online and mobile friendly
2. Easy to use
3. Easy to share
7
47% = Facebook
has greatest impact on purchase
behavior.
Fastest growing segment in social
media = 45-54 year-olds
8
People don’t “Check-in” ( Sorry
Foursquare )
74% are unfamiliar with the
concept of checking in.
Facebook is the most ad...
9
10
By the numbers:
1. Facebook – 1.11B
2. Easy to use – 500 Million
3. Easy to share – 225 Million
4. YouTube- 1 Billion u...
11
Landing Pages
TRAFFIC
Don’t forget the purpose of your Social
Media Marketing!!!
12
Introducing, the FAB 5
13
•Pages vs’ Profiles
•Post frequency
•A post vs’ A POST!!
•Link to Landing Page
•Marketing on FB
14
Pages vs’ Profiles
15
Pages vs’ Profiles
16
•Post frequency
•A post vs’ A POST!!
•Link to Landing Page
17
Marketing on FB
•Build a Strategy
•Create an authentic brand voice
•Make it interactive
•Nurture your relationships
•Ke...
18
Marketing on FB (The Numbers)
•520K people in El Paso (13+)
•460K people in El Paso (18+)
•Per day or lifetime budget
19
FB Don’ts
•Use a profile as your business
page.
•Open a page and forget about it.
•Post on your personal page and
assum...
20
•Have multiple profiles
•Follow birds of a feather
•Create lists
•Link twitter account to FB
•Marketing on twitter
21
22
twitter Don’ts
•Use the same words to post the
same call to action.
•Use the default wrapper.
•Use just one account.
•M...
23
•Colleague oriented
•Target your buyers
•Share industry info.
•Claim the company
•Marketing on Linkedin
24
25
Linkedin Don’ts
•Spam your colleagues.
•Use the default invite text.
•Forget to set a company profile.
•Invite everyone...
26
•New Kid on the block
•343 Million users
•A must for business location
•Create “Hangouts” (groups)
•Marketing is coming...
27
Google+ Don’ts
•Ignore google.
Don’t:
28
•Under rated for marketing
•Video will be king
•Is SEO’s best kept secret
YouTube is a bigger
deal than you think.
29
YouTube and SEO
30
Ads appear as:
•Sidebar display ads
•Pre-rolls
•Post Rolls
31
Your opportunity:
•Share information
•Low cost production
•Embed into your website
•Buy YouTube marketing
32
YouTube Don’ts
•Forget to create your channel
•Use your channel for personal
videos
•Forget to use the tags for SEO
•Be...
33
Q&A
Social Media Marketing Toolbox
A list of resources that
every Social Media
marketer should use
1. TweetDeck is a social me...
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Social media entravision

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Social media entravision

  1. 1. 1 The Phenomenon presents
  2. 2. 2 Agenda: •Introductions •What is Social Media? •Introducing the FAB 5 •The Marketing Possibilities •SMM Dos & Don’ts •Q&A •Entraleads Presentation
  3. 3. 3 NAME COMPANY SOCIAL MEDIA KNOWLEDGE ON SCALE 1 - 10
  4. 4. 4 What is Social Media?
  5. 5. 5 Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
  6. 6. 6 Social Media Platform – Common Factors 1. Online and mobile friendly 2. Easy to use 3. Easy to share
  7. 7. 7 47% = Facebook has greatest impact on purchase behavior. Fastest growing segment in social media = 45-54 year-olds
  8. 8. 8 People don’t “Check-in” ( Sorry Foursquare ) 74% are unfamiliar with the concept of checking in. Facebook is the most addicting social network
  9. 9. 9
  10. 10. 10 By the numbers: 1. Facebook – 1.11B 2. Easy to use – 500 Million 3. Easy to share – 225 Million 4. YouTube- 1 Billion users 5. Google+ - 343 Million
  11. 11. 11 Landing Pages TRAFFIC Don’t forget the purpose of your Social Media Marketing!!!
  12. 12. 12 Introducing, the FAB 5
  13. 13. 13 •Pages vs’ Profiles •Post frequency •A post vs’ A POST!! •Link to Landing Page •Marketing on FB
  14. 14. 14 Pages vs’ Profiles
  15. 15. 15 Pages vs’ Profiles
  16. 16. 16 •Post frequency •A post vs’ A POST!! •Link to Landing Page
  17. 17. 17 Marketing on FB •Build a Strategy •Create an authentic brand voice •Make it interactive •Nurture your relationships •Keep learning
  18. 18. 18 Marketing on FB (The Numbers) •520K people in El Paso (13+) •460K people in El Paso (18+) •Per day or lifetime budget
  19. 19. 19 FB Don’ts •Use a profile as your business page. •Open a page and forget about it. •Post on your personal page and assume that nobody cares. •Post without a call to action •Get defensive about negative posts. Don’t:
  20. 20. 20 •Have multiple profiles •Follow birds of a feather •Create lists •Link twitter account to FB •Marketing on twitter
  21. 21. 21
  22. 22. 22 twitter Don’ts •Use the same words to post the same call to action. •Use the default wrapper. •Use just one account. •Mix your personal account with business Don’t:
  23. 23. 23 •Colleague oriented •Target your buyers •Share industry info. •Claim the company •Marketing on Linkedin
  24. 24. 24
  25. 25. 25 Linkedin Don’ts •Spam your colleagues. •Use the default invite text. •Forget to set a company profile. •Invite everyone to join your network. Don’t:
  26. 26. 26 •New Kid on the block •343 Million users •A must for business location •Create “Hangouts” (groups) •Marketing is coming VERY soon.
  27. 27. 27 Google+ Don’ts •Ignore google. Don’t:
  28. 28. 28 •Under rated for marketing •Video will be king •Is SEO’s best kept secret YouTube is a bigger deal than you think.
  29. 29. 29 YouTube and SEO
  30. 30. 30 Ads appear as: •Sidebar display ads •Pre-rolls •Post Rolls
  31. 31. 31 Your opportunity: •Share information •Low cost production •Embed into your website •Buy YouTube marketing
  32. 32. 32 YouTube Don’ts •Forget to create your channel •Use your channel for personal videos •Forget to use the tags for SEO •Be greedy with your knowledge. Don’t:
  33. 33. 33 Q&A
  34. 34. Social Media Marketing Toolbox A list of resources that every Social Media marketer should use 1. TweetDeck is a social media dashboard application that helps you manage Twitter and facebook accounts all in one place. 2. HootSuite is a social media management system that also allows the user to manage multiple networks at once. 3. AddThis is a social bookmarking service that can be integrated into a website with the use of a widget. 4. Instagram is a free photo sharing platform that allows users to take featured photos and apply visual filters that can transform the look and feel of the image. 5. PinReach is a Pinterest tool that helps you view activity, measure impact and gauge success on your Pinterest pages. 6. Storify is a social media service that combines multiple parts of a story into one cohesive whole. 7. YouTube's Audience Retention Report. SocialMediaExaminer.com lists this as the single most important social media marketing tool to come around in a long time.

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