Marshall McLuhan, the man who coined the term of the "Global village" - when the internet was still far away - was one of the most interesting scholars worldwide. What he has to tell has lost nothing of its relevance - his book "understanding media" could be the key for understanding all those social changes electronic media brought in the last century starting already with the telegraph and radio and the beatnik generation.
For this reason in my opinion, every student of economics, media, sociology, organizational behavoiur etc. should once in his livetime have heard about his thoughts. That was the reason why I concentrated my lecture about business communication (or Public relations) at the fabulous Karlshochschule in Karlsruhe, Germany mainly on that topic - allthough it is really a somewhat strange stuff for a lot of people - but I love it and I hope you will also like it.....
The second part of the presentation is uploaded separately