How to get an Entry Level Job at Attacat

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Feedback given to those who applied for an entry level internet marketing job at Attacat to try to help the applicants find a job in the internet marketing world (before coming back to us all trained up in a few years time ;)

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How to get an Entry Level Job at Attacat

  1. 1. How to get a job with Attacat<br />Entry Level Position<br />
  2. 2. The Stats<br />576 Viewed the job description<br />79 Applicants<br />30 Passed the “Quick Review”<br />12 Invited to First Interview<br />3 Invited to 2nd Interview<br />1 Job offered & accepted<br />14 savvy enough to pitch up tonight<br />
  3. 3. The Application Form<br />At the top to try to put the non-serious people off<br />A very rough gauge of ability to use the web<br />
  4. 4. The Application Form - cont<br />Best answers gave reasons<br />It’s brilliant<br />It’s Crap<br />I like X,Y & Z but I’d improve A,B & C (“tact”)<br />
  5. 5. The Application Form - Cont<br />Don’t under or oversell yourself<br />Opened if completed all required fields & Attacat website comments good<br />Opened if covering letter good<br />Very optional but one or two good entries<br />
  6. 6. The All Important Covering Letter<br />Tailored<br />Enthusiasm<br />Proof of having read up about us<br />Blah,blah,blah<br />English<br />Spell check<br />If we’ve met before, say so!<br />Willingness to relocate – worth noting if not already in Edinburgh<br />
  7. 7. CV – Confirming Initial Impressions<br />What Degree?<br />First<br />2:1<br />Desmond<br />Third<br />No Degree<br />Evidence of Maths?<br />No Gaps<br />Evidence of achievement (including beyond academia)<br />Personal Statements<br />
  8. 8. Worth noting<br />E-mailing the application to get to the top of the pile (but not applying through the form as well)<br />Tweeting about being gutted about dream job applications being closed<br />Informed comment on the Attacat Brain<br />4 page report submitted with application on “I knew nothing about PPC or SEO but here’s what I’ve found out”<br />Inevitable inconsistencies in review process – “luck”<br />
  9. 9. 1st Interview<br />Nerves – try to be yourself. Get as much practice as you can (use recruitment consultants?)<br />What we look for:<br />Check that you have taken the time to learn a little about what we do e.g. “Explain difference between PPC and SEO”(the sort of things you should do before going to client meetings)<br />Enthusiasm<br />Ability to apply common sense to unfamiliar situations<br />Record of consistent achievement<br />“Fit” – Very difficult to put finger on. Again a good degree of “luck” involved in ticking this box as will depend on time of day, how good previous candidates were, kids etc<br />Basic mental arithmetic & stats exercise<br />Focus in your job applications<br />Not as interested in your experience of internet marketing as you may expect<br />
  10. 10. Presents?<br />
  11. 11. 2nd Round<br />Exercise that tests<br />Ability to learn & research<br />Gives an insight into what we do<br />Communication abilities<br />Interview about the Exercise<br />References<br />Minimum 3 – we decide who<br />All done by phone where-ever possible<br />Very much part of the recruitment process<br />
  12. 12. Taking Proactive Steps<br />Targeted door drops?<br />Twitter?<br />Blog?<br />Comment on target companies blog<br />Local events<br />Edinburgh Coffee Morning<br />New Media Breakfasts<br />Internet Marketing Meet-Up<br />Rename yourself to Jamie or Amanda<br />It is a numbers game to an extent but don’t let the quality of your applications fall<br />
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