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How to get an Entry Level Job at Attacat
 

How to get an Entry Level Job at Attacat

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Feedback given to those who applied for an entry level internet marketing job at Attacat to try to help the applicants find a job in the internet marketing world (before coming back to us all trained ...

Feedback given to those who applied for an entry level internet marketing job at Attacat to try to help the applicants find a job in the internet marketing world (before coming back to us all trained up in a few years time ;)

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    How to get an Entry Level Job at Attacat How to get an Entry Level Job at Attacat Presentation Transcript

    • How to get a job with Attacat
      Entry Level Position
    • The Stats
      576 Viewed the job description
      79 Applicants
      30 Passed the “Quick Review”
      12 Invited to First Interview
      3 Invited to 2nd Interview
      1 Job offered & accepted
      14 savvy enough to pitch up tonight
    • The Application Form
      At the top to try to put the non-serious people off
      A very rough gauge of ability to use the web
    • The Application Form - cont
      Best answers gave reasons
      It’s brilliant
      It’s Crap
      I like X,Y & Z but I’d improve A,B & C (“tact”)
    • The Application Form - Cont
      Don’t under or oversell yourself
      Opened if completed all required fields & Attacat website comments good
      Opened if covering letter good
      Very optional but one or two good entries
    • The All Important Covering Letter
      Tailored
      Enthusiasm
      Proof of having read up about us
      Blah,blah,blah
      English
      Spell check
      If we’ve met before, say so!
      Willingness to relocate – worth noting if not already in Edinburgh
    • CV – Confirming Initial Impressions
      What Degree?
      First
      2:1
      Desmond
      Third
      No Degree
      Evidence of Maths?
      No Gaps
      Evidence of achievement (including beyond academia)
      Personal Statements
    • Worth noting
      E-mailing the application to get to the top of the pile (but not applying through the form as well)
      Tweeting about being gutted about dream job applications being closed
      Informed comment on the Attacat Brain
      4 page report submitted with application on “I knew nothing about PPC or SEO but here’s what I’ve found out”
      Inevitable inconsistencies in review process – “luck”
    • 1st Interview
      Nerves – try to be yourself. Get as much practice as you can (use recruitment consultants?)
      What we look for:
      Check that you have taken the time to learn a little about what we do e.g. “Explain difference between PPC and SEO”(the sort of things you should do before going to client meetings)
      Enthusiasm
      Ability to apply common sense to unfamiliar situations
      Record of consistent achievement
      “Fit” – Very difficult to put finger on. Again a good degree of “luck” involved in ticking this box as will depend on time of day, how good previous candidates were, kids etc
      Basic mental arithmetic & stats exercise
      Focus in your job applications
      Not as interested in your experience of internet marketing as you may expect
    • Presents?
    • 2nd Round
      Exercise that tests
      Ability to learn & research
      Gives an insight into what we do
      Communication abilities
      Interview about the Exercise
      References
      Minimum 3 – we decide who
      All done by phone where-ever possible
      Very much part of the recruitment process
    • Taking Proactive Steps
      Targeted door drops?
      Twitter?
      Blog?
      Comment on target companies blog
      Local events
      Edinburgh Coffee Morning
      New Media Breakfasts
      Internet Marketing Meet-Up
      Rename yourself to Jamie or Amanda
      It is a numbers game to an extent but don’t let the quality of your applications fall