Atomic Tango Presentation: Sherman Oaks COC

so Im on social media... now what?presentation to sherman oaks chamber of commerce st. patricks day 2011

cost of social media

cost of social media • cost of hiring someone

cost of social media • cost of hiring someone • cost of your time

cost of social media • cost of hiring someone • cost of your time • opportunity costs

what not to share

what not to share• what youre eating

what not to share• what youre eating• your location at all times

what not to share• what youre eating• your location at all times• your workout or videogame results

what not to share• what youre eating• your location at all times• your workout or videogame results• dirty laundry

what not to share• what youre eating• your location at all times• your workout or videogame results• dirty laundry• overt sales pitches (yet)

what not to share• what youre eating• your location at all times• your workout or videogame results• dirty laundry• overt sales pitches (yet)• in fact, before sharing anything...

listen and learn

listen and learn• stakeholders - the 4Cs...

listen and learn• stakeholders - the 4Cs...• customers

listen and learn• stakeholders - the 4Cs...• customers• competitors

listen and learn• stakeholders - the 4Cs...• customers• competitors• company

listen and learn• stakeholders - the 4Cs...• customers• competitors• company• community

listen and learn• stakeholders - the 4Cs...• customers• competitors• company• community• particularly key inﬂuencers

community matters

community matters • chamber of commerce

community matters • chamber of commerce • local and trade media (papers + bloggers)

community matters • chamber of commerce • local and trade media (papers + bloggers) • government

community matters • chamber of commerce • local and trade media (papers + bloggers) • government • neighbors

community matters • chamber of commerce • local and trade media (papers + bloggers) • government • neighbors • potential collaborators

community matters • chamber of commerce • local and trade media (papers + bloggers) • government • neighbors • potential collaborators • charities, nonproﬁts and causes

why work with charities

why work with charities • provides tax beneﬁts (maybe)

why work with charities • provides tax beneﬁts (maybe) • enhances and differentiates your brand

why work with charities • provides tax beneﬁts (maybe) • enhances and differentiates your brand • connects you with members + board

why work with charities • provides tax beneﬁts (maybe) • enhances and differentiates your brand • connects you with members + board • recognition (and links) on their website

why work with charities • provides tax beneﬁts (maybe) • enhances and differentiates your brand • connects you with members + board • recognition (and links) on their website • gives you something good to talk about

why work with charities • provides tax beneﬁts (maybe) • enhances and differentiates your brand • connects you with members + board • recognition (and links) on their website • gives you something good to talk about • makes your community stronger

library alehouse

library alehouse• donates certain nights (and 15%) to charity

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment• enhances community reputation

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment• enhances community reputation• differentiates from competition

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment• enhances community reputation• differentiates from competition• saves on taxes and advertising

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment• enhances community reputation• differentiates from competition• saves on taxes and advertising• promotes through social media

library alehouse• donates certain nights (and 15%) to charity• brings new customers to establishment• enhances community reputation• differentiates from competition• saves on taxes and advertising• promotes through social media• follows up on facebook with photos

possible charities

possible charities• stay local

possible charities• stay local• be careful about politics

possible charities• stay local• be careful about politics• arts scene

possible charities• stay local• be careful about politics• arts scene• children and animals (dogs and cats)

possible charities• stay local• be careful about politics• arts scene• children and animals (dogs and cats)• schools - focus on a program

possible activities

possible activities• straightforward sponsorship

possible activities• straightforward sponsorship• think printed programs

possible activities• straightforward sponsorship• think printed programs• organize fundraising events

possible activities• straightforward sponsorship• think printed programs• organize fundraising events• donate % of sales

possible activities• straightforward sponsorship• think printed programs• organize fundraising events• donate % of sales• sponsor a youtube video

possible activities• straightforward sponsorship• think printed programs• organize fundraising events• donate % of sales• sponsor a youtube video• lend talent and expertise

anything is better than...

social media seminar • ucla extension - www.uclaextension.edu • april 9th, 9am-4pm, $165 • reg #2480 • facebook, twitter, blogs, youtube, linkedin, groupon and more

contact• freddy@atomictango.com• linkedin: freddynager.com• twitter.com/atomictango• facebook.com/atomictango

Atomic Tango Presentation: Sherman Oaks COC

by Atomic Tango on Mar 17, 2011

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