Mobile Workshop

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Deck used during a lunch workshop on mobile marketing.

Deck used during a lunch workshop on mobile marketing.

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  • 1. Lunchshop for Current December 7, 2011 www.atomicmobile.com
  • 2. Who Is Atomic Mobile? Founded in Jan 2011 We’re a highly enthusiastic group of mobile innovators with an uncommonly deep pool of experience. www.atomicmobile.com
  • 3. What We Do Mobile Strategy Development Mobile Audience Research Solution Development
    • Mobile Applications (iOS, Android, Web)
    • 4. Mobile Web (sites, email, landing pages)
    • 5. Messaging (SMS, MMS, notifications)
    • 6. 2D barcodes (QR, MS Tag)
    • 7. Mobile Advertising
    www.atomicmobile.com
  • 8. What We Do Cross-channel Integration
    • CRM/back-office/external database integration
    • 9. Regulatory compliance (MMA, CTIA)
    www.atomicmobile.com
  • 10. The State of Mobile 285 million Americans are mobile subscribers 1 – 91% Smartphones 2 : 40% 1 Cellular Telephone Industry Association, 2011 2 Neilsen, September, 2011 www.atomicmobile.com
  • 11. The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  • 12. The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  • 13. The Power of Mobile "...the mobile use case is about either urgent need-to-know or impulsive want-to-have data." - Steve Smith, The Mobile Insider Garrigan Lyman Group www.glg.com vs. m.glg.com Target Stores www.target.com vs. m.target.com www.atomicmobile.com
  • 14. FAIL: An Opportunity To Learn MLB and SU2C.org – Forgot Mobile Stand Up To Cancer sponsored the opening game of the MLB World Series.
    • 30-second ads
    • 15. Player interviews
    • 16. Display ads behind home plate
    • 17. Audio sponsorship
    www.atomicmobile.com
  • 18. FAIL: An Opportunity To Learn Paramount Pictures - Super 8 - multi-media disaster A mobile web site including movie trailer and SMS opt-in. http://super8.mtiny.mobi www.atomicmobile.com
  • 19. WIN: What It Takes Target – Helping light up the Holidays QR code and SMS CTA on in-aisle display. www.atomicmobile.com
  • 20. WIN: What It Takes Target – Helping light up the Holidays Mobile micro-site: www.atomicmobile.com
  • 21. Mobile Discovery vs Content
      Content
      Discovery
      Application
      Mobile Web
      SMS
      SMS
      QR Code
      Advertising
      NFC
      Mobile Web
    www.atomicmobile.com
  • 22. When to Engage Atomic Anytime. (we know 83% of you sleep with your phone*) *source: Pew Research Contact: Kelly McIvor [email_address] Text KELLY to or call 206.673.2749 www.atomicmobile.com
  • 23. Thank You! www.atomicmobile.com
  • 24. Weather Demo Text WEATHER to 206.673.2747 www.atomicmobile.com