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Mobile Workshop
 

Mobile Workshop

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Deck used during a lunch workshop on mobile marketing.

Deck used during a lunch workshop on mobile marketing.

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    Mobile Workshop Mobile Workshop Presentation Transcript

    • Lunchshop for Current December 7, 2011 www.atomicmobile.com
    • Who Is Atomic Mobile? Founded in Jan 2011 We’re a highly enthusiastic group of mobile innovators with an uncommonly deep pool of experience. www.atomicmobile.com
    • What We Do Mobile Strategy Development Mobile Audience Research Solution Development
      • Mobile Applications (iOS, Android, Web)
      • Mobile Web (sites, email, landing pages)
      • Messaging (SMS, MMS, notifications)
      • 2D barcodes (QR, MS Tag)
      • Mobile Advertising
      www.atomicmobile.com
    • What We Do Cross-channel Integration
      • CRM/back-office/external database integration
      • Regulatory compliance (MMA, CTIA)
      www.atomicmobile.com
    • The State of Mobile 285 million Americans are mobile subscribers 1 – 91% Smartphones 2 : 40% 1 Cellular Telephone Industry Association, 2011 2 Neilsen, September, 2011 www.atomicmobile.com
    • The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
    • The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
    • The Power of Mobile "...the mobile use case is about either urgent need-to-know or impulsive want-to-have data." - Steve Smith, The Mobile Insider Garrigan Lyman Group www.glg.com vs. m.glg.com Target Stores www.target.com vs. m.target.com www.atomicmobile.com
    • FAIL: An Opportunity To Learn MLB and SU2C.org – Forgot Mobile Stand Up To Cancer sponsored the opening game of the MLB World Series.
      • 30-second ads
      • Player interviews
      • Display ads behind home plate
      • Audio sponsorship
      www.atomicmobile.com
    • FAIL: An Opportunity To Learn Paramount Pictures - Super 8 - multi-media disaster A mobile web site including movie trailer and SMS opt-in. http://super8.mtiny.mobi www.atomicmobile.com
    • WIN: What It Takes Target – Helping light up the Holidays QR code and SMS CTA on in-aisle display. www.atomicmobile.com
    • WIN: What It Takes Target – Helping light up the Holidays Mobile micro-site: www.atomicmobile.com
    • Mobile Discovery vs Content
        Content
        Discovery
        Application
        Mobile Web
        SMS
        SMS
        QR Code
        Advertising
        NFC
        Mobile Web
      www.atomicmobile.com
    • When to Engage Atomic Anytime. (we know 83% of you sleep with your phone*) *source: Pew Research Contact: Kelly McIvor [email_address] Text KELLY to or call 206.673.2749 www.atomicmobile.com
    • Thank You! www.atomicmobile.com
    • Weather Demo Text WEATHER to 206.673.2747 www.atomicmobile.com