Mobile Workshop
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Mobile Workshop

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Deck used during a lunch workshop on mobile marketing.

Deck used during a lunch workshop on mobile marketing.

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Mobile Workshop Mobile Workshop Presentation Transcript

  • Lunchshop for Current December 7, 2011 www.atomicmobile.com
  • Who Is Atomic Mobile? Founded in Jan 2011 We’re a highly enthusiastic group of mobile innovators with an uncommonly deep pool of experience. www.atomicmobile.com
  • What We Do Mobile Strategy Development Mobile Audience Research Solution Development
    • Mobile Applications (iOS, Android, Web) View slide
    • Mobile Web (sites, email, landing pages) View slide
    • Messaging (SMS, MMS, notifications)
    • 2D barcodes (QR, MS Tag)
    • Mobile Advertising
    www.atomicmobile.com
  • What We Do Cross-channel Integration
    • CRM/back-office/external database integration
    • Regulatory compliance (MMA, CTIA)
    www.atomicmobile.com
  • The State of Mobile 285 million Americans are mobile subscribers 1 – 91% Smartphones 2 : 40% 1 Cellular Telephone Industry Association, 2011 2 Neilsen, September, 2011 www.atomicmobile.com
  • The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  • The State of Mobile Source: comScore, October 2011 www.atomicmobile.com
  • The Power of Mobile "...the mobile use case is about either urgent need-to-know or impulsive want-to-have data." - Steve Smith, The Mobile Insider Garrigan Lyman Group www.glg.com vs. m.glg.com Target Stores www.target.com vs. m.target.com www.atomicmobile.com
  • FAIL: An Opportunity To Learn MLB and SU2C.org – Forgot Mobile Stand Up To Cancer sponsored the opening game of the MLB World Series.
    • 30-second ads
    • Player interviews
    • Display ads behind home plate
    • Audio sponsorship
    www.atomicmobile.com
  • FAIL: An Opportunity To Learn Paramount Pictures - Super 8 - multi-media disaster A mobile web site including movie trailer and SMS opt-in. http://super8.mtiny.mobi www.atomicmobile.com
  • WIN: What It Takes Target – Helping light up the Holidays QR code and SMS CTA on in-aisle display. www.atomicmobile.com
  • WIN: What It Takes Target – Helping light up the Holidays Mobile micro-site: www.atomicmobile.com
  • Mobile Discovery vs Content
      Content
      Discovery
      Application
      Mobile Web
      SMS
      SMS
      QR Code
      Advertising
      NFC
      Mobile Web
    www.atomicmobile.com
  • When to Engage Atomic Anytime. (we know 83% of you sleep with your phone*) *source: Pew Research Contact: Kelly McIvor [email_address] Text KELLY to or call 206.673.2749 www.atomicmobile.com
  • Thank You! www.atomicmobile.com
  • Weather Demo Text WEATHER to 206.673.2747 www.atomicmobile.com